[フレーム]
Consumer healthcare

Making life with allergy simple

By collecting information and the latest and most trusted solutions together in one place, we want to make allergy surprisingly simple to manage.
Allergy is rarely a life-threatening condition, but it can often be life changing. Our aim is to help you manage that change practically and positively.

Allergy is the most widespread chronic disease in the world and, while ALK is an established expert in the field, just 1% of people with allergy currently receive the allergy immunotherapy products that form the core of our portfolio.

As a result, many in the other 99% may not be aware of the full range of treatment options available to them. Frequently, these people are undiagnosed, suffering in silence, or self-managing their condition with various over-the-counter products and medicines.

Those who eventually find their way to allergy immunotherapy often do so after many years of failed attempts to treat their allergy with other types of product.

ALK’s sister brand, klarify, offers services and products for early allergy intervention.
The klarify app helps users track and manage their pollen allergy. Launched in markets such as Germany, UK, Denmark and USA, it provides personalised allergy information including accurate pollen counts, forecasts for all pollen types – such as grass, weeds and trees – and the latest air quality readings.

Digital eco-system

Despite these frustrations, research shows that people with allergies are highly engaged in managing their condition, and take daily decisions to mitigate its effects.

ALK aims to connect with ‘the other 99%’ by building an ecosystem of information, services and products that complement the company’s core portfolio.

The goal is to connect and engage with allergy sufferers much earlier in their disease journey, using digital tools and e-commerce offerings that offer support, guidance and relief, and smoothing the path to allergy immunotherapy treatment for those who might benefit from it.

Last updated: 16.12.2020

AltStyle によって変換されたページ (->オリジナル) /