Get started with YouTube BrandConnect

The YouTube BrandConnect Program enables brands to partner with creators for brand deals. Experiences vary by country/region and in the selected region, Creators can only be contacted by brands through offline inquiries sent via email or through social channels.

Availability & eligibility requirements

To be visible to advertisers for brand deals in creator search & discovery, your channel must meet the minimum eligibility requirements:

Be at least 18 years old
In the YouTube Partner Program and eligible for revenue sharing from Ads
Based in one of the available countries/regions
No active Community Guidelines strikes

Your channel must also follow YouTube’s monetization policies, including:

Note: We also recommend that creators opt-in to channel insights sharing to allow advertisers to more easily discover their channels.

Availability in countries/regions

Currently available to eligible creators in the following countries/regions:

Note: Your experience on BrandConnect can differ based on your country/region.

Countries/regions

Australia
Brazil
Canada
France
Germany
India
Indonesia
Israel
Italy
Japan
Mexico
Netherlands
New Zealand
Philippines
Saudi Arabia
Singapore
South Korea
Spain
Switzerland
Turkey
United Arab Emirates (UAE)
United Kingdom
United States

Enhance your brand deal profile with Creator Insights Sharing

Creators can enable insights sharing in YouTube Studio. This will enhance the available data for advertisers as they search for creators for brand deals, making it easier for brands to find you. In addition, sharing your channel insights can increase earning potential from ads and the YouTube shopping affiliate program. Learn how to turn on channel insights sharing.

Note: You might still be discoverable by brands even when this setting is turned off. However, having this additional information will improve your visibility in creator search and help brands select creators best suited for their campaign goals.

Manage YouTube BrandConnect

Note: Your experience on BrandConnect can differ based on your country or region.

Creators in your region can currently only receive inquiries from brands offline through email or their social handles. We recommend that creators verify their contact information is up to date:

Make sure your business contact email is current and accurate. Learn how to change your email address.
Make sure your social handle is up-to-date. Learn how to change your social handle.

Uploading brand deal videos

If you’ve partnered with an advertiser on a brand deal, the advertiser may request that you share the video with them during upload.

Creators can do this by:

Sharing access to the video with the brand: During upload, creators can find the brand during upload and share access to your video.
Accept a share request from the brand: Creators can accept a request from a brand.

We encourage creators to respond to requests from brands you have existing partnerships with. This helps them measure sponsored content performance and allows them to use the video in partnership ad campaigns (if boosting has been negotiated as part of the campaign); however, this is an optional step and not required in order to share brand partner access and you should always do what’s best for your channel.

Frequently Asked Questions

How can I work with YouTube BrandConnect?

Right now, YouTube BrandConnect is only available to YPP creators in the available countries/regions. In some regions, the BrandConnect tab will surface automatically in the earn tab in YouTube Studio.

In other regions, creators are discoverable in advertiser creator search, but can only be reached out to via offline email and through social handles. We’re hoping to roll this feature out to more creators and countries/regions soon.

Should I approve a brand partner access request from a brand to my video?

If you’ve partnered with a brand l, the brand may send you a request to share the video from the campaign to their Google Ads account. It’s entirely up to you whether or not you accept the advertiser’s request and you should always do what’s best for your channel. Learn about creator-initiated video linking.

If you accept the share request, the advertiser can view the content’s organic performance metrics in Google Ads and use linked videos in their advertising. Learn more about how to link your branded content to an advertiser.

How do I turn off BrandConnect?

You can turn off BrandConnect by reaching out to youtube-brandconnect-opt-out@google.com to make the request.

Was this helpful?

How can we improve it?