What’s new in Google Ad Manager
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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage inventory
New web interstitial triggers available
We have expanded our web interstitial offering with three new triggers, designed to help you monetize distinct moments in the user journey. Publishers can now opt in to the following behaviors:
- End-of-article: Triggers once the user reaches the end of a page’s main article element and begins to scroll back up or time elapses.
- Inactivity: Triggers after 30 seconds of user inactivity followed by user interaction. The timer starts after the last user interaction (for example, a scroll or click).
- Backwards: Triggers when a user navigates backward using their browser's back button, on supported browsers.
To opt in to these new triggers, in Ad Manager, click Inventory, then Network settings, and then select your desired triggers. For more information on implementation, visit Traffic web interstitials.
Traffic and deliver ads
Customize priority for programmatic deals
You can now customize the auction priority (1-9 or Open Auction optimized) for all non-guaranteed deal types. Use this feature to increase the priority of specific deals to honor preferred advertiser relationships or let other deals compete purely on CPM value. Deal priority is available for Preferred Deals, Private Auctions, and Marketplace Packages.
Passing full user agent for server-side unwrapping
The new video redirect setting introduces a server-side unwrapping option with support for a full user agent. Choosing the full user agent option sends the complete user agent string from the originating client device.
Creative-level opt outs for server-side unwrapping
Video redirect settings allow you to enable server-side unwrapping for an entire inventory segment. You can now additionally control if individual VAST creatives use server-side unwrapping, with a toggle on video redirect creatives.
Review suggested mappings for publisher provided signals (Beta)
Publisher provided signals (PPS) let publishers scale their first-party audience and contextual data to improve programmatic monetization. You can now review, accept, or reject category mappings suggested by Google AI for PPS. Using the suggested categories can help streamline your mapping workflow, reducing the need for manual effort. For more details, go to View suggested mappings for publisher provided signals.
Report and optimize
Clearer opportunities to optimize your network and boost revenue
The Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. It now includes helpful graphics for all UI steps to minimize guesswork. You may see opportunities labeled "Easy setup" for quick wins, expert-guided consultations, or general suggestions for increasing revenue. Check often to find your latest strategy and tailored insights.
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Report types: Future sell-through, Reach, and Privacy & messaging report types are now available in Interactive reports. Support for additional report types is coming soon. Learn more about report types in Interactive reports.
- Exports: Report metadata can now be included in report exports. Learn how to export, share, or copy an Interactive report.
Data visualizations in Interactive reports
Interactive reports now supports a variety of data visualizations via a new "Charts" feature. You can create line charts, bar charts, and pie charts based on dimensions or metrics in your report. Charts are available in all Interactive report types. For more information, check out Create charts in Interactive reports. (Beta)
Device model and Device manufacturer dimensions in Historical reports
For more granular reporting, we’re adding two new dimensions to Historical reports: "Device model" and "Device manufacturer." In early 2026, the "Devices" dimension will be deprecated.
Policy
Upcoming US states with universal opt-out mechanism provision
Similar to other US states (for example: Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland), additional new US states, namely Delaware and Oregon, have similar universal opt-out mechanism or opt-out preference signals provisions. Starting November 17, 2025, for users in Delaware and Oregon, Google will receive Global Privacy Control (GPC) signals directly and trigger Restricted Data Processing (RDP) mode for those ad requests.
Upcoming US States with comprehensive privacy laws
On January 1, 2026, Indiana, Kentucky, and Rhode Island will have privacy law provisions coming into effect, namely Indiana Consumer Data Protection Law, Kentucky Consumer Data Protection Act, and Rhode Island Data Transparency.
Google's approach in these states is similar to that of existing US states with active comprehensive laws. Activating RDP mode turns off ad personalization, which may assist publishers in honoring opt-outs for targeted advertising and avoiding activities that could be considered a "sale" or "sharing" of user data.
Publishers can also choose to send RDP via GPP National v2, which supports these new states.
Please note that publishers should still work with their legal teams to understand if RDP is the appropriate solution for their compliance. Publishers who currently leverage the RDP should work with their legal teams to understand if they should expand their use of RDP in additional states.
Other product or Help Center updates
Consent syncing for apps launched in the Google CMP (Beta)
Consent syncing for apps synchronizes user consent decisions across your apps, improving the user experience by eliminating redundant consent prompts. This feature is available if you use European regulations messages in the Google CMP. By minimizing consent fatigue, you can increase user engagement and potentially boost ad revenue. To use this feature, you'll need to have multiple apps with overlapping users and be able to pass a cross-app user ID to Google via the UMP SDK. Get started in your Privacy & Messaging settings.
Coming soon
First-party identifiers data deletion API
We’ll soon offer a data deletion API for Publisher provided identifiers (PPID) and Publisher first-party IDs that aligns with the IAB data deletion request framework.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Image showing the "Reports" tool with a "Deprecated" label in Ad Manager reporting, with the "Interactive reports" feature labeled "new" above it
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.