Mass production and mass consumption of consumer durables challenge economic theories in two ways. A consumer durable is basically the same as capital good in its physical characteristics and yet it is a consumer good. A consumer durable does not perish physically after its use and remains as a waste material, which cannot be regulated through price mechanism in the market. Cost of waste disposal of consumer durables must be included in the price of the goods and should be born by consumers themselves. The case of Teshima illustrates that the most serious problem in waste disposal is a NIMBY problem.