JSON-LD

JSON-LD is an easy-to-use JSON-based linked data format that defines the concept of context to specify the vocabulary for types and properties. Gmail supports JSON-LD data embedded in HTML documents with the @context of schema.org, as in the following example:

<scripttype="application/ld+json">
{
"@context":"http://schema.org",
"@type":"Person",
"name":"John Doe",
"jobTitle":"Graduate research assistant",
"affiliation":"University of Dreams",
"additionalName":"Johnny",
"url":"http://www.example.com",
"address":{
"@type":"PostalAddress",
"streetAddress":"1234 Peach Drive",
"addressLocality":"Wonderland",
"addressRegion":"Georgia"
}
}
</script>

The full specifications and requirements for the JSON-LD syntax are available on json-ld.org, and you can also use our Schema Validator tool to try out JSON-LD and debug your markup.

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JSON-LD