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GoogleMobileAds Framework Reference

  • GADNativeAdDelegate identifies native ad assets and provides lifecycle event notifications.

  • It includes methods to track impressions, clicks, and swipe gestures on native ads.

  • The delegate handles click-time lifecycle events like presenting and dismissing full-screen views.

  • It provides a notification for when a Google native ad is muted.

GADNativeAdDelegate

@protocol GADNativeAdDelegate <NSObject>

Identifies native ad assets.

  • Called before presenting the user a full screen view in response to an ad action. Use this opportunity to stop animations, time sensitive interactions, etc.

    Normally the user looks at the ad, dismisses it, and control returns to your application with the nativeAdDidDismissScreen: message. However, if the user hits the Home button or clicks on an App Store link, your application will be backgrounded. The next method called will be the applicationWillResignActive: of your UIApplicationDelegate object.

    Declaration

    Swift

    @MainActor optional func nativeAdWillPresentScreen(_ nativeAd: GADNativeAd)

    Objective-C

    - (void)nativeAdWillPresentScreen:(nonnull GADNativeAd *)nativeAd;
  • Called before dismissing a full screen view.

    Declaration

    Swift

    @MainActor optional func nativeAdWillDismissScreen(_ nativeAd: GADNativeAd)

    Objective-C

    - (void)nativeAdWillDismissScreen:(nonnull GADNativeAd *)nativeAd;
  • Called after dismissing a full screen view. Use this opportunity to restart anything you may have stopped as part of nativeAdWillPresentScreen:.

    Declaration

    Swift

    @MainActor optional func nativeAdDidDismissScreen(_ nativeAd: GADNativeAd)

    Objective-C

    - (void)nativeAdDidDismissScreen:(nonnull GADNativeAd *)nativeAd;
  • Used for Mute This Ad feature. Called after the native ad is muted. Only called for Google ads and is not supported for mediated ads.

    Declaration

    Swift

    optional func nativeAdIsMuted(_ nativeAd: GADNativeAd)

    Objective-C

    - (void)nativeAdIsMuted:(nonnull GADNativeAd *)nativeAd;

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Last updated 2025年08月20日 UTC.