It's not surprising to hear that Google Buzz will be closed in a few weeks. Google now focuses on Google+, a product that learned from Buzz's slip-ups and became a lot more popular than Buzz. "We learned privacy is not a feature... it is foundational to the product. (...) But probably the best lesson we learned is about how to introduce a product. We started very slowly with Google+ -- in a limited Field Trial - in order to listen and learn and gather plenty of real-world feedback," says Google's Bradley Horowitz.

I'll miss Buzz because it was a lot more simple than Google+, it was integrated with Gmail and it allowed me to automatically share my favorite Google Reader posts. Buzz will continue to power the Google+ activity stream, but it will no longer be a Gmail feature.

It's not surprising to hear that Google will close Jaiku, a product acquired back in 2007 that was later open-sourced or that Google will disable iGoogle's social features powered by OpenSocial. They weren't popular because iGoogle didn't integrate with a social network.


What's surprising is to hear that Google will shut down Code Search, probably the best search engine for open source code. Code Search had a great API that was used in plug-ins for software like Eclipse. It was a brilliant way to find useful code and Google, the big proponent of open source, will close it.


"We aspire to build great products that really change people's lives, products they use two or three times a day. To succeed you need real focus and thought—thought about what you work on and, just as important, what you don't work on. It's why we recently decided to shut down some products, and turn others into features of existing products," explains Bradley Horowitz.

You can still use Buzz, Code Search and Jaiku until January 15 2012. "In addition, later today the Google Labs site will shut down, and as previously announced, Boutiques.com and the former Like.com websites will be replaced by Google Product Search." I'm sure that these aren't the only Google services that will be closed: at some point orkut, Knol, Google Toolbar, Google Bookmarks will have to go away.

Gmail experiments with a new sidebar feature that shows a list of recent Buzz messages from the people involved in a conversation. Google.org.cn (English version) says that this feature is currently available for Google Trusted Testers.


Gmail should show more useful information in the sidebar: related conversations, related news, options that let you highlight and annotate some excerpts from a message.

Picasa Web Albums is the central repository for all the photos uploaded to Google's services. If you upload photos to Blogger, Google Buzz, Orkut or upload a background image for Google's homepage, your photos are stored in Picasa Web Albums.

Unfortunately, Google creates many albums that clutter the interface. For example, Google Buzz creates a new album every time you upload one or more photos. Picasa Web addressed this issue by grouping all the Buzz albums in a special gallery called "Photos from posts".


Google Buzz is not the only service that adds unnecessary albums: Blogger creates albums to store the photos uploaded to your blogs. Picasa's albums aren't a good way to organize photos because they have limitations (the maximum number of albums has been recently increased to 10,000), you can't store the same photo in multiple albums and individual photos don't have privacy controls. Until Picasa Web Albums drops "Picasa" and "albums" from its name and becomes Google Photos, the service will be an online extension of a desktop software and will inherit Picasa's flaws and limitations.

{ via Adewale }

Many tech blogs say that Google Buzz is an unsuccessful project and Google will have to abandon it. Google Buzz is not an experimental service like Google Wave, it's an extremely important project for Google's future and it's a key component of Google's social strategy.

To see how important is Google Buzz for Google, consider that Buzz wasn't launched in Google Labs. It wasn't even launched as a standalone service: Google Buzz was integrated with Gmail, one of the most popular Google products. Google Buzz is also the only Google service that has a special icon and a special search command on Google's mobile site. In less than 7 months since Buzz's launch, the service already has a powerful API, it's integrated with Google Maps, Google Reader, Picasa Web Albums and it's constantly improving.

Google Buzz is actually the service planned in 2007 whose goal was to integrate Google's social applications and become the central place for sharing photos, documents, videos, news with your contacts. Google Buzz already streams some activities from Google Reader, Picasa Web Albums, Blogger, YouTube.

Google Photos blog reports that Google Buzz can now share private Picasa Web Albums:

"It used to be all or nothing when it came to sharing a new Picasa Web Album in Buzz. If you created a public album in Picasa Web Albums, it created a public Google Buzz post. That was great for when you wanted to share your photos broadly. But for those times when you wanted to share with a smaller circle — no Buzz. Now when you create a private album, the select people you choose to share your photo album with will see a notification in Google Buzz as well."


Google Buzz also added two other important features: muting posts by source, so you can hide someone's Twitter posts, Flickr photos or the posts from another source, and editing posts and comments from the mobile interface.

It should be clear that Google Buzz is here to stay, even as a feature of a future service.

In a previous post, I mentioned a trick that lets you create a Gmail group for the people you follow in Google Buzz. The downside was that the group doesn't update when you follow other people in Google Buzz.

It turns out that Gmail already has a built-in group for Google Buzz contacts. The group doesn't have a name and it's not displayed in Gmail's new contact manager, but you can find it in the old version of Gmail: it's the only one without a name.


Since the group doesn't have a name and it's hidden in the interface, you can't use it to send email messages or to post private Buzz messages, but you can select all the contacts and add them to another group.


There's also a hidden group for Google Latitude friends, which includes the people that can see your location in Google Latitude.

Another group lists all your Gmail Chat/Google Talk friends. Some of these people were automatically added by Google if you didn't disable "Automatically allow people I communicate with often to chat with me and see when I'm online" in the settings.

For those who miss the "all contacts" group in the new contact manager, here's the built-in group that includes both the people you've manually added ("my contacts") and the people automatically added by Google ("other contacts").

Google's contact manager doesn't include built-in groups for Google Chat friends or for the people you follow in Google Buzz. Fortunately, you can easily create a group for the people you follow in Google Buzz using a clever trick found by Siegfried Hirsch:

1. Go to Gmail's contact manager and search for http://www.google.com/profiles. Here's the URL for the search results.

2. Select all the results, click on the "Groups" drop-down and then on the "Create new" option.

3. Create a new group called "Buzz".

This works because Google automatically adds each Google Buzz user you follow to your contacts list and also includes the address of the Google Profile. If you've manually removed Google Profile address or added Google Profile addresses to other contacts, the results won't accurately reflect your Google Buzz group. Obviously, the group won't update automatically when you follow/unfollow Google Buzz users.


Google could use a lot of information from other services to enrich Google Contacts: the photos you tag in Picasa Web Albums, information and links from Google Profiles, Google Latitude location, the most recent Google Buzz message, but that will probably happen when Google Me is released.

Google Reader simplified the commenting feature so that anyone can comment on a shared item. "Up until now, someone had to be in a designated sharing group to be able to comment on a post, even if you were sharing publicly. To make things a lot simpler, we've made it so that if you can see a shared item, you can comment on it."

An important side-effect is that Google Buzz users can comment on any post shared in Google Reader, assuming that the shared items are connected to a Buzz profile. Since you can now comment on a Google Buzz post by replying to a message in Gmail, you could share a blog post in Google Reader and one of your Buzz followers could post a comment from in Google Buzz and then reply to your answer from Outlook, Thunderbird or from the Gmail mobile app for Blackberry.

If you don't like Google Reader's interface, there are desktop apps like FeedDemon, NetNewsWire or Liferea that import your Google Reader subscriptions and synchronize your actions with Google Reader. That means you could share a blog post in FeedDemon and someone could post a comment from Google Buzz or from an application that uses Google Buzz API.

While people can post comments to a Google Reader shared item in Google Buzz, you'll still see the comments in Google Reader. It's not really important where you find a great article and where you comment.


In other news, Google Reader will drop support for outdated browsers (IE6, Firefox < 3.0, Safari < 4.0, Chrome < 4.0) and will remove the offline mode powered by Google Gears starting on June 1. Why not remove offline support when Google Reader implements the same feature in HTML5?

The desktop version of Google Maps added a layer that was already available in the mobile interface: a Google Buzz layer. In addition to showing geotagged Google Buzz messages on the map, Google also shows posts from Twitter, FriendFeed and other similar services, so it's strange to see that the layer is called "Buzz". To enable the layer, go to Google Maps, click on the "More" tab and select "Buzz" from the list of layers.

"Find an interesting area like your neighborhood and select any available icon to see what's going on there. In the post's window, click on the name to see the author's public profile, the timestamp to comment on the post, or the place to see it in Maps," suggests Google.

The integration of Google Buzz's mobile app with Google Maps is probably the best feature of the application. When you post a message using the mobile application, Google uses your location to find nearby places and lets you pick one of them. This way, Google Buzz users can post useful information about local businesses without adding a review to Google Maps.

Google Mobile Blog has a cool tip for those who post Google Buzz messages from an iPhone or an Android phone:

"You can post your public buzz simply by speaking it. From the Google Mobile App for iPhone or Quick Search Box on Android, select the voice search icon, say "post buzz" followed by the text you'd like to post, and watch your words appear. Before your post is sent, you'll be able to edit it or change its tagged location."

It's probably the first time when Google's voice search feature can be used for other things than searching. In fact, you don't even have to use the voice search feature: go to google.com on your mobile phone's browser, type post buzz, followed by your message and Google Buzz will open.


Maybe Google will add similar shortcuts for creating Google Calendar events, composing Gmail messages or finding Google Docs files. Yahoo's open shortcuts are an interesting approach to adding command-line features to the search box, but they're less powerful than YubNub's commands.

Google Buzz is a service that integrates with many Google products, so it's quite difficult to completely disable it. For example, to use Google Buzz, you need to have a searchable Google Profile.

While you can click on "turn off Buzz" in Gmail, you don't disable Buzz. The setting only hides the Buzz section and you can display it again by clicking "turn on Buzz".

Fortunately, Google added a new option that lets you disable Buzz, but you need to delete your Google Profile. Go to the profile editing page, scroll to the bottom of the page and select "Delete profile and disable Google Buzz completely". Google claims that "this will disable Google Buzz integration in Gmail and delete your Google profile and Buzz posts. It will also disconnect any connected sites and unfollow you from anyone you are following."


Even if you delete the profile, you'll still be able to create another profile later and you won't lose your Google account. After clicking the red link, Google shows a new page that informs you that "you are about to delete your public profile, including any Buzz posts you have made and your connected sites settings". There's also a strange option enabled by default: "unfollow me from anyone I am following in Buzz, Google Reader, and other Google products".

It seems strange to see that the mass unfollowing is optional, considering that you are about to disable Google Buzz completely. The option also shows that there's a connection between Buzz followers and Reader followers, but I don't see why you need to unfollow from everyone in Google Reader to disable Google Buzz.


After you click on "Yes, delete my profile and posts", you'll notice that you didn't actually disable Google Buzz completely. You've deleted all your posts, removed your connections and the people you were following, but the Buzz section from Gmail is still there and you still have the same followers. Now you can click "turn off Buzz" and you'll disable Google Buzz.

It would be great to be able to remove Google Buzz from the "edit services" page, without having to delete the profile and remove Google Reader followers, while still seeing the Buzz section in Gmail.

Update: The option to delete your Google Buzz data can also be found in Gmail's settings.

Here are some tips that help you use Google Buzz in new interesting ways.

1. Send direct messages.

If you'd like to send a private message to someone, type @ and use Gmail's autocomplete feature to find the email address of your contact. After typing the message, make sure that the private option is selected, click on "Post to other groups" and create an empty group. You could call it "No one", "Empty group" etc. Now you can send your message.

When you send a private message, Google Buzz lets you select one or more groups that will receive message, but you can also include the contacts in your message.



2. Disable email notifications.

When someone replies to one of your Google Buzz messages, Google sends an email notification to your Gmail account. If you don't like the notifications or they clutter your inbox, create a filter that archives or deletes all the messages that are labeled "buzz" (a built-in Gmail label). Make sure you type label:buzz (you could also use is:buzz) in the "Has the words" box and ignore Gmail's warning.

3. Add more connected sites.

Google Buzz lets you import content from services like Google Reader, Picasa, Blogger, Twitter, Flickr, but it's not obvious how to add other sites. Let's say you want to add your FriendFeed profile or the feed of your site. To do that, you need to make sure that the site links to your Google Profile or to one of the services that are associated with your Google Profile.

Google explains how to add a link to your profile and how to include a special markup (rel="me") that offers more information about the link.

<link rel="me" type="text/html" href="http://www.google.com/profiles/your.username" />

Unfortunately, you can't connect the site immediately after you add the link. Google needs to crawl the site before updating the connections. "When the site is re-crawled the mutual claim will be verified and feeds associated with the site will be made available within Google Buzz for the verified user."

4. Link to a Google Buzz message.

If a message is public, it has a permalink that could be used to share the discussion. Gmail shows the links without having to use additional options, but it's not obvious that the timestamp of the message is actually a permalink.



5. Quickly open Google Buzz.

If you've enabled keyboard shortcuts in Gmail, type g b from any Gmail view and you'll open Google Buzz.

Some other useful shortcuts:

Shift+l - like a message
m - mute (ignore) a conversation
r - add a comment
p / n - go to the newer / older conversation
o - expand conversation

6. Hide Google Buzz's counter.

Google Buzz's message counter is distracting, so it would be nice to hide it. Unfortunately, there's no Gmail option that lets you hide counter, but you can hide the link to Google Buzz. Drag "Buzz" to the "X more" drop-down and you can hide the Buzz label.



7. Subscribe to a Google Buzz account in a feed reader.

Google posts each public message to the user's profile page. Open the profile page and click on the orange icon displayed by your browser to subscribe to the feed. A Google Buzz feed has an address that looks like this:

http://buzz.googleapis.com/feeds/<USERNAME>/public/posted

8. Find public Google Buzz messages.

If you thought that Google Buzz's search box is restricted to your social connections, think again. Google Buzz's search feature shows the latest public messages that match your query.

Some useful searches:

author:<insertname>@gmail.com - find all the messages written by a specific user (you can also use a partial name instead of an email address)

commenter:<insertname>@gmail.com - find all the messages that have a comment from a specific user

has:photo, has:video, has:link - restricts the results to messages that include photos, videos or links (for example: vancouver has:photo)

source:flickr, source:twitter, source:reader- restricts the results to messages imported from Flickr, Twitter, Google Reader (for example: vancouver source:flickr)

9. Save searches

You can bookmark your favorite Buzz searches by enabling the Quick Links feature from Gmail Labs. After performing a search, click on "Add quick link" and add a name for your bookmark.

10. View Google Buzz photos in a slideshow

When you upload photos to Google Buzz, they're added to Picasa Web Albums. If you click on a thumbnail, Google Buzz will open a lightbox to help you quickly navigate between images. Unfortunately, there's no option to view the images in a slideshow, but Picasa Web Albums has this feature and there's a small link that opens the photo album. Click on "view all" and you can select the slideshow option, export photos using Picasa or print photos.

11. Add rich text messages

You can use the same tricks that work in Google Talk to write rich text messages:

*bold message*
_italic message_
-deleted message-



12. Google Buzz on a map

Use the address of the mobile Google Maps interface to see Google Buzz messages from all over the world. There's also a list view for nearby messages.



{ Thanks, KosciaK. }

Here's another reason why limiting Picasa Web Albums to only 250 albums for the free version and 1000 albums for paid accounts doesn't make any sense. When you upload photos using Google Buzz, Google creates a new album to store your photos.

That means you can upload photos less than 250 times and Google Buzz albums clutter the interface. Another issue is that storing photos in separate albums is inefficient and you can't delete the albums because your photos will no longer be available in Google Buzz.


Picasa Web Albums limitations:

As you accumulate more pictures in Picasa Web Albums, please keep in mind your account limits. These limits differ depending on the storage plan you're using:

For users with the standard (free) one GB of storage, the following limits apply:

* Maximum number of web albums: 250
* Maximum number of photos per web album: 500

Users with upgraded storage have the following limits:

* Maximum number of web albums: 1000
* Maximum number of photos per web album: 1000

An unexpected side effect of enabling Google Buzz is that your Google Profile automatically becomes searchable. Until now, you could edit your profile and only show your nickname publicly. When you activate Google Buzz, it automatically enables this option: "Display my full name so I can be found in search" and your full name becomes searchable. Google mentions that "changing your name here will change it in all Google products".


If you try disable the option in your Google profile, you'll no longer be able to post a new Google Buzz message until the option is enabled. Google will show this message:


That means Google Profile Search indexes all the profiles of Google Buzz users. Since Google Buzz is automatically enabled if you use Gmail, almost all Gmail users are listed.

For some strange reason, you can't upload more than 5 photos at once in Picasa Web Albums and you need to manually select each photo.


Gmail and Google Docs use a Flash uploader, but Picasa Web Albums recommends to install Picasa if you want to upload photos. Internet Explorer users are lucky because they can install an ActiveX for uploading photos.

Fortunately, Google Buzz lets you upload multiple photos at once and it stores the files in Picasa Web Albums. That means you can use it to upload photos, without installing Picasa or the ActiveX control.

Open Gmail, go to the "Buzz" section, pretend you are posting a new message and click on "Photo". Select the photos you want to upload, add them to your message, but don't post the message.


If you go to Picasa Web Albums, you'll notice a new album that includes your photos. Using the "Organize and reorder" option, you can move the photos to another album.

Google has never managed to create a successful social network. Orkut's success is limited to Brazil and India, iGoogle's latest update was a let down and Google Friend Connect is still in its infancy.

In 2007, Gmail's code included some details about a feature that showed updates from your contacts. Google intended to create activity streams and share them with your friends. That feature wasn't ready to be launched, but Google unveiled the first piece of the puzzle: unified profiles.

Interestingly, in 2007 four ex-Googlers launched FriendFeed, a service that allowed you to share interesting pages with your friends and use them as the starting point for a meaningful conversation. FriendFeed was acquired by Facebook last year.


It took Google more than two years to launch a product for sharing and discussing ideas with your friends. It's called Google Buzz and it's integrated with many Google services, including Gmail and Google Maps.

"Buzz lets you share updates, photos, links, and pretty much anything else you'd like with your Gmail contacts; it's an easy way to follow your friends, too. When you click Buzz in your Gmail account, you'll see the stream of posts from people you're following, and a box for you to post your updates," explains a help article.

Much like FriendFeed, Google Buzz lets you import content from sites like Twitter, Flickr or Google Reader. You can follow interesting people, flag the items you like, add comments and get notifications in your inbox.


"There's a FriendFeed in my Gmail," commented Paul Buchheit, the ex-Googler who created Gmail and co-founded FriendFeed.

Google Buzz will be added to your Gmail account in the coming days, but Gmail is just one of the interfaces that will integrate Google Buzz. You can already try Google Buzz on your mobile phone by visiting buzz.google.com if you have an iPhone or an Android phone.


"We focused on making the sharing experience really rich by integrating photos, videos, and links. No more fuzzy little pictures: Buzz makes it easy to quickly flip through photos and experience them the way they were meant to be seen: big and full-resolution. And videos play inline so you can watch them without opening a new window. You can choose to share publicly with the world or privately to a small group of friends each time you post," informs Gmail's blog.



Update. Here's the launch event video: