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OpenText Communications vs Smart Communications

Looking for a Smart Communications alternative? OpenText Communications delivers superior CCM capabilities without compromise.

Use OpenText integrated GenAI to craft personalized communications, better and faster than Smart Communications can

The Smart Communications alternative

This side-by-side comparison shows how OpenText Communications compares to Smart Communications and why it's a strong alternative for organizations seeking advanced CCM with built-in GenAI, document accessibility, orchestration, messaging, and flexible deployment options.

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Smart Communications drawbacks explained
Global presence
Checked

23,000 employees[1], CCM deployed in 98 countries globally

X Mark

250-500 employees, limited global presence, focus in US, UK, Australia, New Zealand, Singapore, Germany, Switzerland, Benelux, Canada and Finland[2]

Confidence to meet local regulations with a global footprint of CCM expertise
Knowledge-driven GenAI authoring
Checked
Easily tap into trusted content workspaces for GenAI usage
X Mark

Does not provide[3]

Enables a faster path to approved communication design and content
Compliance with accessibility
Checked
Compliant CCM software with accessibility built in the design
X Mark

Leverages 3rd party, Crawford Technologies to support accessibility[4]

Reduce risk and fines by making digital content accessible to all users
Journey management
Checked
Fully integrated journey mapping
X Mark

Does not provide native journey mapping workflows to manage the personalization of communications[5]

Design experience journeys around insights and data triggers to monitor customer health and drive best actions
Assured message delivery
Checked
Only CCM solution with out-of-the-box failover capabilities
X Mark
Does not provide
Reduce the risk of undelivered email and SMS messages, especially important for regulated industries
Flexible deployment choice
Checked
Deploy anywhere: cloud, hybrid, or on- premises
X Mark

Limited to the cloud[6]

Choose how to deploy based on your business and compliance requirements

Still have questions? Contact Sales

Built-in GenAI and flexible deployment for modern customer communications

Woman in a cafe reading on her laptop

Discover how OpenText Communications delivers enterprise-class customer communication management (CCM) capabilities compared to Smart Communications—with built-in generative AI, native accessibility compliance, journey orchestration, and flexible deployment options. Organizations choosing OpenText gain unified customer communications management, end-to-end automation, and the ability to meet evolving customer expectations with AI-powered solutions.

Top reasons to choose OpenText Communications vs Smart Communications

Discover what sets us apart from Smart Communications

  • #1
    market share
    Most deployed CCM solution[7], named a CCM leader 7 years in a row
  • Flexible
    deployment
    Scale globally and run in the cloud, hybrid, or off-cloud
  • 83%
    Acceleration
    Accelerates content workflow by 83%[8]

Resources

OpenText: 72 Overall Score, Smart Communications: 65 Overall Score

OpenText beats Smart Communications in capabilities, market presence, company vision, and overall strategy - based on the Aspire CCS AnyPrem CCM Leaderboard, dated July 15, 2025, which offers CCM solutions that can be deployed on-premises or in a hosted cloud configuration.

IDC MarketScape CCM Automated Document Generation

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Aspire Leaderboard

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IDC MarketScape CCM Automated Document Generation

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Aspire Leaderboard

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[画像:Nationwide Building Society logo]

Financial services provider streamlines customer communication and content creation

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[画像:manutan group logo]

European B2B retailer provides exceptional customer communications globally

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[画像:Broadridge logo]

Broadridge personalizes billions of communications per year

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[画像:Acuity logo]

Insurance provider saves time, secures compliance with OpenText Exstream

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[画像:LVR Logo]

Ensuring reliable communications with citizens across the Rhineland

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[画像:Tokio Marine logo]

Tokio Marine improves client service with rapid delivery of policy information

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[画像:Yorkshire Building Society logo]

Yorkshire Building Society improves customer communications with OpenText

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[画像:nib logo]

nib targets customer communications with enhanced CCM platform

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Personalize the customer journey for all your digital channels

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Soar to new customer communications heights with AI

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Total Experience: The strategy fueling enterprises for the future

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Customer journey success is no accident

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Create customers for life with OpenText Experience Cloud

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Nationwide interview

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Manutan interview

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Send the right messages at the right time

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What’s new in OpenText Communications

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Nationwide Building Society gives member communications the personal touch

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OpenText named a Leader in three IDC MarketScape reports

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OpenText named a leader in the 2024 Aspire CXP and CCM Leaderboard market segment

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Are you ready to meet the European Accessibility Act 2025?

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Elevate policyholder and claims experience with OpenText Communications

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Embark on a journey to next-level personalization

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Manutan combines digital services with the human touch to delight customers

Read the blog

What’s new in OpenText Communications

Read the blog

Nationwide Building Society gives member communications the personal touch

Read the blog

OpenText named a Leader in three IDC MarketScape reports

Read the blog

OpenText named a leader in the 2024 Aspire CXP and CCM Leaderboard market segment

Read the blog

Are you ready to meet the European Accessibility Act 2025?

Read the blog

Elevate policyholder and claims experience with OpenText Communications

Read the blog

Embark on a journey to next-level personalization

Read the blog

Manutan combines digital services with the human touch to delight customers

Read the blog

Footnotes

Footnote

  1. [1] OpenText, About us, as of 3/24/2025
  2. [2] Aspire Leaderboard, Independent Review of Smart Communications , as of 7/15/2025
  3. [3] Smart Communications, Next-Generation CCM Software , as of 3/24/2025
  4. [4] Smart Communications, Crawford Technologies on Partnering With Smart Communications , as of 3/24/2025
  5. [5] IDC, IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment , 2024
  6. [6] Smart Communications clearly state they only provide a cloud offering – SmartCommunications, Scale SMARTER with SmartCOMMTM , as of 3/24/2025
  7. [7] OpenText Blogs, OpenText named a Leader in three IDC MarketScape reports , 2025
  8. [8] OpenText, Nationwide Building Society , as of 3/24/2025

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