Learn LISTSERV Maestro

Learn LISTSERV Maestro

Welcome to the "Learn LISTSERV Maestro" hub. Here you will find helpful video tutorials about engaging your audiences with the LISTSERV Maestro email marketing platform. The goal of these tutorials is to help you get better at managing email marketing and outreach campaigns and to avoid common mistakes.


These tutorials are also available as a free 8-week email course. By subscribing, you will get all of the tutorials directly in your inbox.





Engage Your Audiences with LISTSERV Maestro

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Tutorials: Subscribers and Target Groups

How do I create a subscriber list with custom profile fields?

How do I create flexible target groups in LISTSERV Maestro?

How do I create multiple lists that share the same profile fields?

How can I create my own lookup tables for custom profile fields?

How can I make a profile field dependent on the selection of another profile field?

How can I create a profile field where the value is derived from another profile field?

How can I convert an existing LISTSERV list into a LISTSERV Maestro list?

How do I ask my subscribers to consent to personal tracking?

How can I make bulk changes to my subscribers' profile fields?

How can I delete all data associated with a certain email address?

How do I customize the confirmation and welcome messages?

How do I customize the subscriber website pages in LISTSERV Maestro?



View All Subscriber and Target Group Tutorials in YouTube »



Tutorials: Workflow and Team Collaboration

How do I create new user accounts for my colleagues?

How can I best use the team collaboration feature in LISTSERV Maestro?

How can I define due dates for my jobs?

How can I create sender profiles that my colleagues can use?

How can I customize the sender address for each individual subscriber?

How can I get automatic notifications of job deliveries and tracking data?



View All Workflow and Team Collaboration Tutorials in YouTube »



Tutorials: Content Development

How do I use the built-in email newsletter templates?

How do I customize the built-in email newsletter templates?

How can I create my own newsletter templates from scratch?

How can I import an externally created newsletter into LISTSERV Maestro?

What is drop-in content and how can I most effectively use it?

How can I embed social media sharing icons in my messages?

How do I use customized and conditional content in my messages?

How can I use web fonts in my email newsletters?

How can I store downloadable attachments on my LISTSERV Maestro server?

How can I use the integrated landing page feature in LISTSERV Maestro?



View All Content Development Tutorials in YouTube »



Tutorials: Email Metrics, Analytics and Reporting

What is the difference between the three tracking types in LISTSERV Maestro?

How can I get a quick overview of the performance of my email campaigns?

How do I compare the performance of multiple email campaigns?

How do I get a report showing the growth of my email lists over time?

How can I get performance metrics for all of my email campaigns over time?

How can I see the optimal send days and times for my campaigns?

How can I track the activity on my website after my subscribers have clicked through to it?

How can I track how many of my subscribers shared my content on social media?



View All Email Metrics, Analytics and Reporting Tutorials in YouTube »



Tutorials: Email Automation and Optimization

How can I set up my newsletter so that new subscribers automatically receive the most recent copy?

How can I send a follow-up job to subscribers who didn't open my original message?

How can I create an A/B-split job in LISTSERV Maestro?

How can I create automated email campaigns in LISTSERV Maestro?

How can I create a drip marketing campaign in LISTSERV Maestro?

How can I use the built-in API to add subscribers to a list from an external website?



View All Email Automation and Optimization Tutorials in YouTube »



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