Ad Manager 360
Advanced |
Ad Manager 360
Basic |
Ad Manager |
Basic video ad serving
|
Supported |
Supported |
Supported |
Hosting and transcoding
|
Supported |
Supported |
Supported |
Hosted limits per video
|
1.9 GB or
20 minutes |
1.9 GB or
20 minutes |
30 MB or
20 minutes |
Hosted file size limits per audio (for audio ads)
|
512 MB |
512 MB |
512 MB |
Forecasting
Check available inventory for video ad units |
Supported |
Supported |
Supported |
VAST 2, 3, and 4
Support for linear, non-linear, companions, and skippable formats |
Supported |
Supported |
Supported |
VPAID interactive ad format
Support for video ad and player communication, and interaction |
Supported |
Supported |
Supported |
Multiscreen
Support for web on desktop, web and apps on mobile and tablets, and connected TVs |
Supported |
Supported |
Supported |
Podding
Show groups of ads together; standard and optimized pods * |
Supported |
Supported |
Not supported |
Video ad rules
Define how ads display with video content; standard or session rules |
Supported |
Not supported |
Not supported |
Video and audio creative profiles
Controls that determine which video or audio creatives are eligible to serve to different platforms |
Supported |
Supported |
Not supported |
Content ingestion
Support for various publisher CMS to Ad Manager integrations to allow targeting and reporting on metadata |
Supported |
Not supported |
Not supported |
Dynamic Ad Insertion
Server-side ad insertion for linear, live event, and video on demand programming |
Supported |
Not supported |
Not supported |
Partner management
Define revenue share or inventory split agreements with publishing partners |
Supported |
Not supported |
Not supported |
Cross-sell with YouTube
Integration with partner's YouTube channel, pending YouTube sales approval |
Supported |
Not supported |
Not supported |
Audience measurement
Report on reach and frequency across devices; Nielsen Digital Ad Ratings ** |
Supported |
Supported |
Not supported |
Other interactive ad formats
Support for Studio templates |
Supported |
Not supported |
Not supported |