Sticky content

Style of web content

This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Sticky content" – news · newspapers · books · scholar · JSTOR (June 2025) (Learn how and when to remove this message)

In web publishing, sticky content is website content with the purpose of encouraging users to return to that particular website, or to hold their attention and spend longer periods of time on the site.^[1] Webmasters use this method to build up a community of returning visitors to a website.

Examples are chat rooms, online forums, webmail, Internet games, weather, news and horoscopes.

References

[edit ]

^ Kominers, Scott Duke. "Sticky content and the structure of the commercial web." In 2009 Workshop on the Economics of Networks. 2009.

v t e Media and human factors
Cognitive psychology Externality Evolutionary psychology Behavioral modernity Cognition Mismatch Media psychology Media studies Social psychology
Media practices	Betteridge's law of headlines Gatekeeping Infotainment Human-interest story Junk food news Least objectionable program Soft media Journalistic scandal Media bias Media manipulation Pink-slime journalism Political endorsement Propaganda Public relations Missing white woman syndrome News values Sensationalism Hot take Spiking Tabloid television Trial by media Yellow journalism
Attention	Attention economy Attention inequality Attention management Attention span Chumbox Clickbait Cognitive miser Low information voter Digital zombie Phubbing Doomscrolling Human multitasking Media multitasking Mobile phones and driving safety Smartphones and pedestrian safety Texting while driving Influence-for-hire Infodemic Information explosion Information overload Information pollution Information–action ratio Rage farming Screen time Binge-watching Television consumption Sticky content
Cognitive bias/ Conformity	Availability cascade Availability heuristic Bandwagon effect Confirmation bias Crowd psychology Mobbing Moral panic Mean world syndrome Negativity bias Peer pressure Social-desirability bias Social influence bias Spiral of silence
Digital divide/ Political polarization	Algorithmic radicalization Youth Echo chamber Fake news website Post-truth politics United States Filter bubble Knowledge divide Knowledge gap hypothesis Political polarization in the United States Social media use in politics United States 2016 U.S. presidential election 2020 U.S. presidential election
Related topics	Computer rage Criticism of Facebook 2021 Facebook company files leak Facebook–Cambridge Analytica data scandal Criticism of Netflix Cultural impact of TikTok Digital media use and mental health Effects of violence in mass media Fascination with death Griefer Mass shooting contagion Psychological effects of Internet use Sealioning Social aspects of television Social bot Social impact of YouTube Technophilia Neophile Technophobia Violence and video games

Stub icon

This World Wide Web–related article is a stub. You can help Wikipedia by expanding it.

v
t
e

Retrieved from "https://en.wikipedia.org/w/index.php?title=Sticky_content&oldid=1295729531"

See also

References