This is legacy documentation, and may not be complete. To see the latest documentation, if you are a marketer, refer to the Marketers site. If you are a measurement partner, refer to the Measurement Partners site.

Share insights about campaigns

  • Sharing insights about advertising campaigns facilitates communication within your team and helps evaluate past performance to inform future decisions.

  • This tutorial will teach you how to write a query in Ads Data Hub and share the results with stakeholders.

  • To successfully complete this tutorial, you need access to an Ads Data Hub account with query running ability and permission to read/write BigQuery datasets.

  • You can generate results to share by running a query in Ads Data Hub, which then writes the results to a BigQuery table.

  • You can share these results by accessing the BigQuery table and saving the results in a desired format.

Sharing insights about advertising campaigns facilitates communication with your team. It allows you to come together to evaluate past performance and use that data to make decisions about future campaigns.

Objectives

In this tutorial, you’ll learn how to:

  • Write a query using Ads Data Hub.
  • Share results from that query with stakeholders.

Before you begin

In order to successfully accomplish all the steps in this tutorial, you’ll need to have:

  • Access to an Ads Data Hub account.
  • The ability to run queries in that Ads Data Hub account.
  • Permission to read and write datasets in BigQuery.

Generate results to share

If you already have results that you’d like to share, you can skip this section.

In order to share results, you first need to generate results. This can be accomplished by either running a query that you—or someone on your team—has already written, or by using a templated query from the Ads Data Hub UI.

  1. Write a query
  2. Run the query
  3. After your query finishes running, expand the row containing your job.
  4. Click View table. This opens your results in BigQuery.

Share results

Since Ads Data Hub writes your results to a BigQuery table, you may want to process those results into a different format before sharing them with your team.

  1. Navigate to your table in BigQuery.
  2. Write a SQL query to obtain results from your table. This could be a simple SELECT * query if you’re already happy with the granularity of the results you obtained from Ads Data Hub.
    1. Alternatively, you can query your data to drill down further and answer more specific questions.
  3. Click Save results.
  4. Using the dropdown, choose the format you want to receive your results in.
    1. Note that if you choose to share your results via another BigQuery table, the people that you share it with will need viewer permissions to access the results in the table.

What’s next

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Last updated 2024年09月18日 UTC.