SUSSEX SEWING MACHINES.SEWALOT.COM HOMEPAGE

ALEX HAS HAD A MILLION VIEWS ON YOUTUBE, SEE WHY!

Alex Askaroff
The Sewing Machine Guru

Internationally renowned, Alex Askaroff has written extensively for trade magazines, radio, television, books and publications worldwide. You may have seen him on the BBC show, The Great British Sewing Bee with Claudia Winkleman or How The Victorians Built Britain with Michael Buerk. Alex has had Nine No1 New Releases on Amazon!

Writer and Master Craftsman Alex Askaroff has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors. His 'Sewing Machine Pioneer Series' on Amazon has been a bestseller with Eleven No1 One New releases.

"Hello, my site has millions of visitors and many pages. It is a large site that has taken many years to build so take your time and save it for future visits. If there is anything you need to ask just drop me a line: alexsussex@aol.com

Follow Alex Askaroff on Facebook today!

I must add a little note to thank the thousands of people, who, over the last three decades, have helped build this educational site with their information, pictures, documents and photos.

The site falls into several sections. There is my antique sewing machine collection plus sewing hints . There is the super book section which has 'Alex's sewing stories' history, information and fun stuff. And of course 'Alex's story pages' full of true sewing stories and laughter. The Main Site Index has everything else, even sewing poetry .

Looking for something that is easy to wrap and ideal for family and friends? Why not try oneof mybooks. Check out the review pages and see why thousands of people from all over the world have bought them.

See the last Sewing Machine Millennium Calendar

Isaac Singer The First Capitalist

Most of us know the name Singer but few are aware of his amazing life story, his rags to riches journey from a little runaway to one of the richest men of his age. The story of Isaac Merritt Singer will blow your mind, his wives and lovers his castles and palaces all built on the back of one of the greatest inventions of the 19th century. For the first time the most complete story of a forgotten giant is brought to you by Alex Askaroff.

THE MAGIC SEWING MACHINE

BY

ALEX ASKAROFF

Enchanting from start to finish. I am 80 and read it to my great grandchildren. Now they won't go to bed unless I read it! Alice Bishop, Can.


See Alex Askaroff on Youtube talking about

Glory Days

Main Site Index

Sewing machine tension

TENSION DRIVING YOU MAD!

Try Al's solutions

One of Alex's stories.

Have a few moments to spare? Then take a journey with me to my part of the world.
Sample stories

Alex Askaroff's sewing machine collection

Off The Beaten Track
By
Alex Askaroff
(released Autumn 2020)

Usually FREE with Kindle Unlimited!
Available in all formats on all electronic devices
with the Amazon Reading App

Mail me for details: alexsussex@aol.com

If this doesn't touch your heart!
The Emerald Ring

Alex Askaroff's stories.

Alex Askaroff, Founder of Sewalot.com, Master Craftsman, writer and pioneering sewing machine enthusiast and looking very young! That's the trouble with having the same site for 30 years!

Glory Days by Alex Askaroff

See Alex Askaroff talking about Glory Days

The Sewalot site is run by Alex Askaroff. The enterprise was founded on service, quality and genuine enthusiasm for sewing machines. Alex is a long term member of the Guild of Master Craftsmen.

Alex grew up in the sewing industry and as a teenager undertook a four- year engineering course, qualifying in 1976, yeah he's no spring chicken. After qualifying he was trained by further experts from Jaeger and the sewing trade then spent 10 years on the factory floor at the family firm before founding his own business.

Alex has around 35,000 customers in his area from schools to businesses, factories to farms, hotels to hospitals, just about anywhere there are sewing machines, from boot-patchers to sailmakers, plus all those happy quilters and patchworkers.

One of Alex's hobbies has always been collecting early sewing machines after trying to rescue six from a skip as a child. He now owns one of the finest collections of early 19th century machines. Alex has also carried on the family tradition of writing children's classics first started by James Planch? and Matilda Mackarness his 19th Century grandparents.

Set in the black hills of Ireland where the pixies still play with the leprechaun's, the tale of Gizzleink is a classic for all ages. WARNING suitable for kids who love to laugh!

Main Site Index

Alex has had work published across the world from Australia to America and is considered one of the few experts in early pioneering machines and their inventors. Alex has used his expertise to guide and inform museums and charities around the world as well as the film and television industry.

Fancy watching a video of Alex Askaroff, the sewing machine guru...

http://www.youtube.com/watch?v=8-NVWFkm0sA&list=UL

Alex Askaroff's Biography

This is the great bit.

Through popular request (okay pestering over many years) many of Alex's most popular stories have been put together into a trilogy of sewing books. They are much in the same theme as James Herriot on his travels around the Yorkshire Dales. They have sold in there thousands all over the world. Stunning reviews.

Ready to have a laugh? Read a few of his stories online now!

Sample stories by Alex Askaroff

I LOVE your stories... so beautifully told... so full of life and truth of humble observation. The fact that you tell it "like it is" without apologies or flamboyant explanations. Not only are you a master of understanding human frailties, you give dignity to the experience of living life.
Thank you so very much for sharing.
Marie USA

Main Site Index

THE MAGIC SEWING MACHINE

BY

ALEX ASKAROFF

Wonderful, wonderful, wonderful. How wonderful to read a tale completely new and inspiring. Sylko the one-eyed dog made me cry. Pauline Waters, NZ.

TENSION DRIVING YOU MAD!

Try Alex's simple solutions

Sewing machine Tension Problems! SOLVED

See Alex Askaroff on Youtube: A day in the life of a sewing machine engineer

As a new collector I have found your site has increased my knowledge in a short time to a degree that I couldn't have imagined.

Thank you again for all the useful information you give freely to us beginners.

Kind regards

Brenda P

Amazon

GLORY DAYS
BY
ALEX ASKAROFF

Dear Alex,
I go to a Montessori school and I am doing a project on fashion. Your articles on sewing machines are absolutely brilliant!
Thanks so much
Kaya

Alex, In a sea of bland, boring sewing machine websites, Sewalot stands head and shoulders above the rest, with real stories, history, information and tales. Keep it up. RegardsA. B.

The genius of Elias Howe and his invention that changed our world

I went to your website expecting to find the typical, sterile, format and instead found your art. What a wonderful surprise.
Thank you and regards,

Richard F. B
SMC Corporation of America

Hello there!
Thank you for this wonderful information.
I absolutely love your sewing poetry.
I just wanted to tell you how much I enjoy your humor.
You have a good one, and keep on writing.
Thank you so much for your time..............Cindy Heagy

Main Site Index

Hi Alex,

Your website oozes with love. One of the best I've ever come across.

Cheers and more power to you!

Flo

Hi Alex,

I am in awe of your knowledge regarding sewing machines from our past.

thanks so much for all you do to promote the preservation and history of these wonderful artifacts.

Stephen V
Abilene, Texas

Instantly available worldwide now

Isaac Singer
The First Capitalist

Most of us know the name Singer but few are aware of his amazing life story, his rags to riches journey from a little runaway to one of the richest men of his age. The story of Isaac Merritt Singer will blow your mind, his wives and lovers his castles and palaces all built on the back of one of the greatest inventions of the 19th century. For the first time the most complete story of a forgotten giant is brought to you by Alex Askaroff.

Dear Alex,

I'd like to say what a wonderful website you have. It's full of beautiful pictures and photographs and all kinds of juicy information! It holds a lot more information than most of the other sewing-machine websites/blogs out there and covers so many more things in greater detail.
Yours
Shahan Cheong

Main Site Index

Watch Alex Askaroff, the sewing machine guru...

http://www.youtube.com/watch?v=8-NVWFkm0sA&list=UL

Oh my goodness, thank you very much! All the time you put into your site is very appreciated. It is a precious gift that you have given thousands and thousands of people with your research.
Sincerely,
Melanie Vanni

Good day Alex

Let me tell you, your sites are awesome. I have been enthralled with all the history and information you have available. Many, many accolades to you.

Merle Sager
Johannesburg
South Africa

Books by Alex Askaroff

Sewalot is run by Alex Askaroff: alexsussex@aol.com

See Alex Askaroff on Youtube: A day in the life of a sewing machine engineer

Now available as an instant download on Amazon, click on book.

Sometime ago I came across Alex Askaroff’s website Sewalot. I think it is the best sewing machine website I’ve seen. Alex has an obvious passion for sewing machines, especially of the antique variety.
One word of warning? Alex has filled every page with so many interesting gems of information ? viewing his site becomes an addiction!!!

S L Beauchamp SA

Alex: I love all your pages and I have seen them many times. I wish you were in the USA as I would love to see your collection. I also loved your YouTube for the W&G and will continue to see some of the others. I'm sure they will be as perfect as those on your Site. Thanks for passing on such information to those like me that love older things, not only sewing machines.
From a member of ISMACS,
Elvira in South Carolina.

Amazon

GLORY DAYS
BY
ALEX ASKAROFF

Please note that every reasonable effort has been made to trace copyright holders, however if there are any errors or omissions we will be delighted to insert the appropriate acknowledgement where needed.