Incremental Innovation

Innovation may seem like a catch-all term for the creative endeavours in products and services, but in reality it encompasses much more subtle definitions. There are several main types of innovation, and choosing...

There are two ways that companies can innovate, incrementally or radically. This is a neat way of saying "a little bit at a time" or "in a completely crazy way." We’ve already covered the importance...

There are a lot of articles on this site and some of them are rather heavy. At times it can be hard to see exactly how to even apply all this knowledge. Let’s dedicate some time to a couple of case studies...

Incremental innovation is of critical importance to your firm. We’ve seen time and time again companies who innovate getting ahead and become the market leaders. Can you incrementally innovate forever?...

Innovation absolutely needs to be a key part of every firm’s long term focus. It is corporate strategy 101: Innovate or your firm will die. Does this sound extreme to you? It’s not. Markets change...

Incremental innovation is generally a modification or change of existing products and services where the main goal is to improve functionality and lower costs. Companies can also refresh the way products...

Philip Kotler, America’s great academic marketer defined marketing as "meeting customer’s needs profitably." Seth Godin defines it as "telling a story." No matter which definition you like...

When it comes to sourcing ideas in a firm there are really only two places you can look, internally and externally. There are benefits to both. Internal employees know your firm and your capabilities...

Virgin was founded in 1970 by Richard Branson and is classified as a holding company for multiple ventures under the Virgin Group. When it comes to innovation Virgin is one of the top companies in the world. What...

Some companies don’t just innovate their products and services, they take it a step farther and fully innovate business models within an industry. In this article are two examples of how companies have...

Incremental innovation is a great way of reducing your costs. Naturally, cost reduction is a critically important organizational goal which means each incremental innovation gives you a potentially better...