Ontologizers all,  (01)
Here is a short article on "motivated cognition",
by which the author designates the use of goal
seeking (presumably self-seeking):  (02)
 http://blogs.discovermagazine.com/intersection/201
1/05/05/what-is-motivated-reasoning-how-does-it-wo
rk-dan-kahan-answers/#.VB4FwRaTFKA  (03)
The interesting fact to me here is that everyone
seeks self-interest, partially consciously, partly
unconsciously, which includes belonging to some
group's membership on mailing lists like this one
(;-|). Opinions differ, and therefore ontology
preferences differ, because of our individuality.  (04)
-Rich  (05)
Sincerely,
Rich Cooper
EnglishLogicKernel.com
Rich AT EnglishLogicKernel DOT com
9 4 9 \ 5 2 5 - 5 7 1 2  (06)
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