Geeking with Greg

Google Alert is now offering "personalized search results":

SightPoint Personalized Search Results

SightPoint automatically learns which search results are most relevant to you. Your new search results are rated based on results you have clicked on in the past. These relevance ratings, out of five stars, become more accurate over time.

No idea how well it works, but it's an interesting development. Since Google is now offering Web Alerts itself, Google Alert does need some way to differentiate itself if it wants to survive.