Easily expand across B2B, retail, and regions, and tailor the customer experience for each, with the new Markets .

Get a complete picture of your business expansion . Access, manage and compare your markets, and preview customizations, all from one dashboard.

Tailor your customer experience for any market by customizing catalogs, themes, currencies, domains, and business entities with Markets.

Identify your customers sooner with custom avatars and secure, one-click passkeys that you can place anywhere on your store.

We’ve rebuilt our product taxonomy with 10K+ categories and 2K+ attributes to supercharge discovery across your store, search, and marketplaces using powerful AI .

Help customers more quickly find the right products by filtering based on logos, icons, or other images with the Search & Discovery app.

Showcase unique rich media galleries, descriptions, and URLs for multiple options of a product under one parent listing . Exclusive to Plus.

Issue store credit to customers directly in admin, view balances and transaction history, and enable customers to spend their credit at checkout.

Identify how changes you've made to your store impact its performance , such as app uninstalls, theme updates, and new code.

Retail is more streamlined with easier staff attribution , digital receipts that can opt customers into your email list, and clearer in-store return rules on Shopify POS.

You can now require emails and other customer info during checkout , as well as the name of the employee who completed the sale.

All retailers can offer one-tap digital receipts that auto-suggest the customer’s email from Shop Pay, and give them the option to subscribe to marketing.

Unlock custom pricing and publishing for each of your retail markets , with regionalized checkout flows and translated product catalogs.

Streamline your in-store returns with rules . Staff can quickly determine whether or not a product can be returned, and customers can clearly know why.

Entice your retail customers with Buy X Get Y discount codes, which can be added directly to the POS smart grid for easy implementation.

Process multiple discounts in a single retail checkout. For example, you can offer customers product discounts alongside an order discount.

Easily set up a B2B store with an out-of-the-box theme designed for repeat and bulk purchasing.

Create multiple B2B markets , each with their own unique catalogs and storefront theme customization—no coding required. Available soon, exclusive to Plus.

You can now require percentage-based deposits at checkout, configured for each B2B customer. Exclusive to Plus.

Shopify Collective now lets you charge accurate supplier shipping rates at checkout based on weight and location, rather than charging a flat rate.

Go live faster by importing, managing, and publishing thousands of supplier products at once, including syncing more product fields , with Shopify Collective .

Include duties and taxes in regional prices, avoid selling restricted products, secure better shipping rates, and edit existing orders for a more international buyer-friendly experience with Managed Markets .

Avoid unexpected costs at checkout by including duties and taxes as part of the product price for international buyers.

Know which products are restricted from sale in certain regions, and why, with Managed Markets now offering clear notifications, publication statuses, and product index filtering.

Adjust the details of any order after it's placed, giving you more control of orders with Managed Markets.

Managed Markets unlocks UPS Worldwide Expedited®, and UPS® Standard to Canada and Mexico, with better rates and duties paid up front.

Run multiple Shopify Payments accounts tied to each of your business entities in one Shopify store. Exclusive to Plus.

It's now easier to expand into new regions with Markets . Simply make regional tweaks to any existing market you sell in, rather than creating new markets from scratch.

Merchants in Japan can now use the new default theme , with 17 different Japanese fonts to choose from.

Give customers more clarity and choice at checkout by showing them when an order will be split into multiple shipments. They can choose the lowest price, the fastest delivery, or custom shipping options.

Checkout Blocks is a free, easy way to customize checkouts with checkout extensions. No coding required. Exclusive to Plus.

All plans can now use apps to add functionality to the thank you & order status pages in a way that’s secure and upgrade-safe, from the checkout and accounts editor .

Automate payment capture when part of an order is fulfilled to meet customer preferences and reporting requirements. Exclusive to Plus.

The Shop Pay Component now allows customers to choose to buy online and pick up in store. Exclusive to Commerce Components.

Sidekick is live on thousands of Shopify stores. We're unlocking AI media editing on mobile and across the admin. And you can easily answer customer questions with AI-suggested replies in Inbox .

Thousands of stores can now use Sidekick to tackle time-consuming tasks, jumpstart creativity, and make better business decisions with expert, tailored advice.

Eligible stores will soon be able to quickly answer customer questions in Shopify Inbox with AI-generated replies that understand your business.

Shopify Magic now translates the ShopifyQL code for a segment into a simple description that’s easier to understand.

Easily classify your products with AI-suggested categories, attributes, and values to make them more discoverable in your storefront and marketplaces.

Instantly transform ordinary photos into professional product images with the AI-powered media editor now on mobile , and coming soon to more places across the admin.

Convert more customers across more ad platforms, and make your ad spend go even further, with the power of Shop Campaigns and Shopify Audiences . Exclusive to Plus.

Increase your orders for every marketing dollar you spend on retargeting with custom Retargeting Boost lists , powered by ever-improving Shopify Audiences algorithms. Exclusive to Plus.

Expand your reach across Meta and Google with Shop Campaigns, and only pay when new customers convert. Exclusive to Plus.

You can now reach customers in Canada and the US with Shop Campaigns . Exclusive to Plus.

Get unbiased insights into your ad performance data right from Shopify. Sync campaign data from important channels, like Google and TikTok, to more easily compare metrics and decide how to improve .

Automate emails and more when customers join or leave a segment, and check if they're in a segment with a new action in Flow .

Set permissions for each custom pixel individually, ensuring you maximize data collection while respecting customer privacy preferences.

Advanced and Plus plans will soon be able to join the YouTube Shopping affiliates program. Sync your products and a network of verified YouTube creators can tag them in their videos. Available in the US.

Increase average order value and conversions on Shop with new Shop Minis, including Simple Bundles and Zoorix Bundle Kit & Cross Sell .

Give customers greater flexibility and convenience in how they receive their orders. Transfer online orders to their preferred store for pickup, or ship products directly from a store using Shopify POS.

Enable store transfers to easily transfer inventory to any retail location for pickup, so customers can choose to collect online orders from their most convenient store location.

Buy and print shipping labels in the POS and turn your retail locations into mini fulfillment centers.

Reduce failed deliveries on orders across all channels you manage on Shopify. See flagged address issues in the admin, with suggestions and context to fix.

Get suggested locations when changing where individual orders are fulfilled from, based on your delivery and order routing settings.

Reduce human error and manual costs with rules to automate workflows that can merge orders, mark them as fulfilled, and alter fulfillment locations in Flow .

Approved brands can now sell to millions of monthly visitors on target.com through a new partnership with Shopify Marketplace Connect .

We’ve rebuilt our analytics tech stack to make it faster, more flexible, and more intuitive. Get deeper insights about your store's performance in real time. And use ShopifyQL to query your data right inside a report.

Efficiently manage billing, staff access, and more for multiple stores by combining them all under a single organization.

Assign access to users based on role, or multiple roles. If you're on Shopify Plus, you can organize and manage users in bulk with groups.

Quickly create production or development stores with existing store data like products, variants, collections, and their associated metafields. Exclusive to Plus.

We've reimagined navigation, replacing traditional buttons and modals with a sleek, intuitive top bar that adapts seamlessly to the task at hand.