The Give Books marketing campaign, generally referred to as the holiday catalog, is available at no cost to PNBA member stores. We print them for you, and if you make insertion arrangements with your local paper or other distribution plans with a local outlet, including USPS, we'll even ship your catalogs to them for FREE!

The Give Books guide is produced to help you maximize sales during the holiday season, so put your stamp on this nationally supported and regionally nuanced bookselling campaign and put it to work for your store. The 2026 Give Books campaign is a strictly physical catalog driven program, as stores overwhelmingly prioritized in last season's survey. Do not miss out on the chance to put this marketing magic into the hands of your customers!

Stores are welcome to make both traditional newspaper as well as USPS saturation arrangements. Note that there two separate forms this year: one for in-store stock and newspaper inserts, and another for USPS Saturation Campaigns. View details and order forms below.