Resources to Grow Your Audiology Business
As a clinic owner and HCP, you are always on and at many times, wearing many hats. Phonak understands that the challenges you face and needs change day to day, week to week, month to month and year to year.
When you partner with Phonak, you partner with a business success partner. In addition to innovative products and audiological leadership, Phonak provides the services and tools to help you grow your business and prepare for the future. We are invested in your business development.
Since 1947, Phonak is dedicated to preserving social, emotional and physical life quality by opening new acoustic worlds. We believe that well-hearing equates to well-being and thus is essential for living life to the fullest. Today, we offer the broadest portfolio of innovative hearing solutions. And, together with our hearing care professionals, we keep on focusing on what matters most:
- improving speech understanding,
- changing people's lives, and
- creating a world where life is on for everyone.
We focus our services on these key areas through our value- added services portfolio to achieve this:
- Lead Generation (support, consulting, training, online hearing test that can be leveraged by HCPs on their websites)
- Marketing (consulting, support, insights & upskilling)
- Patient and market insights
- Training / Education
- Managing my business / Preparing for the future
- Strategic initiatives preparing for the future
Marketing support
In today’s market, it can be competitive so effectively marketing your practice is crucial for attracting new patients to your clinic. Prospective patients have lots of digital resources at their fingertips and they expect a seamless and frictionless experience when it comes to finding a provider, booking an appointment, and managing their health.
Phonak partners receive exclusive access to omni-channel marketing support. Strategy, and performance optimization to support your clinic in standing out, educating your community and being there when prospective patients are seeking services.
Did you know?
77%
of health seekers online start their self-diagnoses through a search engine.1
How Phonak helps with marketing support:
- Branding, design, and content
- Website design and optimization
- Marketing planning and execution
- Performance measurement
- Marketing budget support
- Digital, referral, print, and database marketing
- Partnerships, events, patient loyalty, and retention
Blog Connections:
Standing Out with Social Media
Social media offers hearing care professionals an incredible opportunity to stand out as a professional. But is simply creating a profile enough?
Leveraging the Power of Impactful Patient Testimonials
Testimonials are a natural part of the buyers journey and having them on your website and social channels can help gain new clients.
Business optimization and expansion
Phonak offers support to help your business grow and run more efficiently. This includes not only tools and services, but exclusive access to insights to help you understand how clients view your clinic so you can make informed, data-driven decisions and improve their experience.
Did you know?
7.7%
is the forecasted annual growth rate of the global hearing aid market from 2022-2027.2
How Phonak supports your business optimization and expansion:
- Customer service
- Exclusive events
- Additional revenue opportunities
- Market, marketing, client, and audiology insights
- Expansion planning
- Business support
Blog Connections:
Is Your Finger on the Hearing Healthcare Pulse?
The health of your practice weighs heavily on the relationship you have with your physician colleagues – Is your finger on the pulse?
What Does the Future Hold for Hearing Healthcare?
We created a two-part seminar series to provide hearing care professionals with insights and perspectives on where the hearing healthcare industry is headed.
Team development
A successful clinic involves more than just bringing in new patients and fitting them with hearing aids. It takes an entire team to help the patient on their hearing-well journey. That’s why Phonak partners receive exclusive access to advanced skills, eLearning, and training support for all areas of your practice. This includes marketing and business best practices, clinical training, front office training, product training, and more.
Did you know?
60%
is the amount eLearning can reduce your employee’s learning time, compared to traditional learning.3
How Phonak supports team development:
- Front office development: lead conversion and client experience
- Clinician development
- Fitting and sales conversion
- Marketing education
- Leadership training
Blog Connections:
Making a Good Impression Before the Impression Begins
Take your "impressions" to the next level by cultivating a special clinic space that is relaxing and encourages open communication.
Customizing Your Custom Space
Regardless of space or the color on the walls, there are easy ways to improve your working space so both you and your clients are more comfortable.
First fit support
Phonak partners receive the fundamental support, services, and tools to ensure first fit success and satisfaction with their patients. Everything you and your clinicians need to put your patients at ease and allow you to make the right recommendations based on their needs.
How can Phonak help me with First Fit Support?
- Point of sale tools
- Hearing health/educational resources
- Product display units
- Trial and demo devices
- Hearing aid training
- Accessory training
- Audiology training
Visit our Audiology Blog to see how Phonak can support you through thought leadership, guides and insights.
Blog Connections:
One Simple Way to Connect Better with Patients
Discover an easy way to create a connection with your clients.
Want to Improve Your Hearing Services? Invite a loved one.
Dr. Joseph Montano explains why he always invites family into audiological sessions and how it impacts their well-being.
You may also like
Footnotes
1. Source: The 4-Step Guide to Social Media in Health Care, Hootsuite, 2022
2. Source: Global Hearing-Aid Devices Market: 2017-2027 Forecast and Opportunities, 2022
3. Article: LMS 101: Rethinking Your Approach To Employee Training, https://www.forbes.com