Over a billion young people worldwide are at risk of developing hearing loss due to the unsafe use of personal audio devices and exposure to damaging levels of sound in noisy entertainment venues. The WHO "Make Listening Safe" Initiative draws attention to the rising problem of noise-induced hearing loss due to recreational exposure to loud sounds. It has partnered with ITU to bring together governments, health professionals, academia and the industry to discuss how ICTs can help make listening safe. Expected outcomes include policy briefs, international standards and awareness campaigns to ensure that people of all ages can enjoy music, games, movies and live events without jeopardizing their hearing.