The Innovid Resource Center

Audi: Scaling creative relevancy in market

Audi leveraged Innovid to streamline and accelerate the campaign set up for each of their 67 target regions, ensuring creative for each model remained consistent in all regions, while the platform automatically customized ad copy to feature location-specific messaging and CTAs.

OBI transforms CTV with Disney Advertising & Innovid

Partnering with Disney Advertising and Innovid, OBI launched a multi-layered campaign designed to captivate viewers and streamline the property discovery process.

Xumo taps Innovid measurement to validate incrementality & optimize

Xumo tapped Innovid to compare unique reach, unique reach efficiency, frequency, and incrementality between Xumo and the aggregate of all other publishers on the media plan for a major retail client with large Q424 budgets.

Jan Kelley: Fast-tracking auto offers in market​

Jan Kelley leveraged creative automation and trafficking with Innovid, enabling rapid localization of offers, real-time ad updates within a day, and high-volume creative testing to prioritize top performers.

Top pharma brand taps Innovid’s pharma playbook strategies to exceed performance benchmarks

CMI Media Group, a leading strategic healthcare marketing agency, wanted to prove their video campaigns could drive both awareness and measurable consumer engagement.

PMG Taps Innovid To Measure Consumer Transaction Outcomes, Proving ROAS for QSR

PMG advertising agency set out to provide a better view of campaign impact for their QSR clients by bridging the gap between a brand’s ad campaigns and their in-store purchases.

Innovid Harmony Reach & Frequency Enables Yahoo DSP to Reduce Ad Waste, Maximize Reach for Verizon

Innovid’s Harmony Reach & Frequency empowered Yahoo DSP, to leverage a holistic view of household frequency intelligence across all of Verizon’s media portfolio (direct & programmatic).

Davis Elen Advertising Leverages Harmony Reach & Frequency to Maximize Efficiency for McDonald’s & Toyota

Davis Elen Advertising was aiming to push beyond industry standards to improve frequency management across all digital video ad investments for their clients.

Increased ASC campaign volume using improved, easy-to-use workflow

A leading home improvement retailer aimed to scale their Advantage+ Shopping campaigns without compromising the strong performance gains they had already achieved.

Enhanced catalogs to improve retailer's Advantage+ Shopping results

A large retailer wanted to enhance their catalog ads with product images that looked more premium, branded, and differentiated from competitors in their space. They wanted to test the performance impact of using dynamic templates to pull live product feed data into the creative.

Eicoff Leverages Granularity and Customizability of Innovid Measurement to Reduce Client Cost Per Response by 35%

Innovid’s unlimited flexibility allows Eicoff to define dimensions and metrics directly within the platform, tailoring analysis to their client’s custom KPIs.

Disney Cruise Line: The magic of lowering costs with dynamic creative

Disney Cruise Line, the magical kingdom of the seas, had a dream of reducing their cost-per-booking. But they faced a few challenges and searched for a solution as extraordinary as their voyages.

Haleon Leverages Personalisation To Widen Awareness Of Panadol

Partnering with Zenith (Strategy), Innovid (Creative Execution), and The Trade Desk (Targeting), Haleon launched a DCO campaign to deliver personalized messaging to all pain sufferers, focusing on video completion rates and site traffic.

LifeBrands D2C Maximizes Brand Strategy By Leveraging InnovidXP’s Unmatched Granular Insights

Before discovering Innovid’s measurement platform,LifeBrands sought a comprehensive, independent solution for linear and CTV media.

Using Emotion Targeting, PMG Drove Incremental Visits And Sales

Learn how Wurl developed custom QSR segments to target emotions related to craving and hunger.

Mynt Agency Boosts ROI By 25% And Achieves Up To 4x ROAS With InnovidXP

Goodway Group Boosts Speed-To-Market 5x Faster For Leading Automotive Brands

Goodway Group selected Innovid’s self-service DCO technology to create campaigns and creatives more efficiently and eliminate any duplicate work for scaling across video and display.

UScellular: Boosting catalog strategy with dynamic product ads

UScellular wanted to boost their product catalog ads with more brand-centric creative and stand out from their business-as-usual campaigns. The team partnered with Innovid to test the performance impact of Enhanced Catalogs ​against native-built catalog ads.

Innovid's Creative Cookbook

From big screen to the cart, this "cookbook" provides top recipes for success for shoppable ads.

QKS AI Maturity MatrixTM: AdTech, 2025

QKS Group's latest report "Leveraging AI in AdTech to Revolutionize Ad Performance and Deliver Personalized Customer Engagement" spotlights Innovid as the Most Valuable Pioneer (MVP) for 2025.

2025 H2 Market Report

Using survey data gathered from almost 500 marketing professionals worldwide, this report focuses on key consumer and technology trends and 2025 H2 projected media investments.

SPARK MatrixTM: AdTech Platform, Q2, 2025

Innovid by Mediaocean named as a Leader in AdTech Platform with QKS Group SPARK Matrix 2025 designation

The CTV Advertising Insights Report 2025

Innovid’s annual, data-driven examination of how advertisers create, deliver, measure, and optimize across the CTV and digital video landscape

Winning Big with CTV Advertising on Live-Streamed Sports

Innovid’s Winning Big with CTV Advertising on Live-Streamed Sports explores why advertisers are embracing the shift of live sports telecasts to streaming.

The State of Representation in CTV Advertising

Discover how inclusivity drives brand success in Innovid and Alltold’s report on CTV advertising. Learn key insights on gender expression, skin tone, body size, and more. Download the report now to explore DEI efforts shaping the future of advertising.

Playbook: Testing into a Multi-ID World

In today's cookie-challenged landscape, advertisers have a myriad of cookieless identity solutions from which to choose. The new multi-ID world provides a path forward, but this transition can also bring challenges such as limited scale, coverage, and interoperability.

2024 Advertising Insights Report for Auto

Innovid’s data on hundreds of billions of video ad impressions gives automotive advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.

2024 Advertising Insights Report for Retail

Innovid’s data on hundreds of billions of video ad impressions gives retail advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.

2024 Advertising Insights Report for QSR/Restaurants

Innovid’s data on 380 billion video ad impressions gives QSR advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.

2024 Advertising Insights Report for Finance/Insurance

Innovid’s data on 380 billion video ad impressions gives finserv advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.

2024 Advertising Insights Report for Pharma

Innovid’s data on hundreds of billions of video ad impressions gives pharma advertisers deep insight into reach, engagement, and driving outcomes with CTV and digital advertising.

Identity Unlocked

Innovid’s new guide, Identity Unlocked, outlines our vision for the future of identity in a cookieless world and shows the power of our identity infrastructure, Innovid Key.

Roundel and Innovid Present CTV x Commerce

CTV x Commerce, a joint report from Roundel and Innovid, delivers insights on reaching consumers and driving purchases with CTV advertising.

CTV Advertising Insights Report

Innovid’s annual, data-driven look into how global advertisers reach audiences and drive outcomes across the CTV and digital video landscape

The Converged TV Disconnect

Converged TV advertising is big. But new Innovid research reveals a converged TV disconnect as advertisers measure and optimize on separate platforms.

Retail (Ad) Therapy: The Roles of CTV & Advanced Video Creatives

An unprecedented look into how Retail advertisers reach, engage, and drive shoppable experiences across the video landscape

Innovid and Meta Webinar: Turn Creator Authenticity into Enterprise Performance

Creators have redefined what performance looks like on social. But for marketers, activating creator content at scale comes with challenges—from managing rights, to maintaining brand integrity, and proving ROI across teams and platforms.

Making Streaming Ads Work For Everyone | Marketers Making Creatives

Check out our series from Cannes: Marketers Making Creatives.

2025 Beet.TV Series: Gerry D’Angelo: Balance Ad Precision with Practicality

Advertising industry legend Gerry D’Angelo talks about finding the right balance between granular data that reflects the entire customer journey and respecting consumer privacy, and how that requires rethinking the way businesses achieve their goals.

2025 Beet.TV Series: Innovid’s Amanda Glen Smith: Actionable Ad Results Need the 3I’s

Innovid Chief Client Officer Amanda Glen Smith Smith offered practical steps focusing on the three "i"s: Independence, intelligence, and innovation.

2025 Beet.TV Series: Jinx Joglekar: TV Viewers Want More Flexibility and Control

TV viewers are always on the hunt for the next watch. They want the right) content available immediately, and they want control over how they pay for it. So how can marketers deliver?

2025 Beet.TV Series: CMX’s Melissa Gallo: The Future of Retail Media

According to Melissa Gallo, CMX’s Head of Client Success, retail media networks have been grading their own homework for far too long. Find out how her team is leading the way with independent measurement and attribution standards.

2025 Beet.TV Series: PMG’s Mike Treon: CTV Success Requires "Controlling the Chaos" of Fragmentation

Mike Treon, Head of CTV & Video Strategy at PMG, highlights his agency’s agile, partnership-driven approach to navigating this complexity, emphasizing that early adoption, continuous experimentation, and a relentless focus on business outcomes are the keys to success.

2025 Beet.TV Series: Icon Media Direct’s Minnie Dimesa: Independence at the "Speed of Innovation"

According to Icon Media Direct’s EVP of Advanced Media Minnie Dimesa, independence enables quick decision-making and strategic evolution at their own pace, as well as freedom from being limited to a niche market or way of thinking.

Jessy Jacques on the future of CTV for B2B Brands

LinkedIn's Jessy Jacques shares "What's Possible" for LinkedIn and the industry in this interview series from TVREV.

Introducing the New Innovid | Marketecture Live 2025

Dive into the future of media and advertising, the impact of Innovid’s combination with Flashtalking, and what’s next for the ad tech ecosystem.

Roku’s Charlie Goodman on Data, AI and the Rise of Live Sports in CTV Advertising

Roku already has a huge installed base. Now it’s upgrading its ad infrastructure.

Disney’s Matt Barnes Sees Programmatic Dominating Advertising

The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the "the beauty" of programmatic, according to one top Disney executive.

Innovid Harmony Direct: A More Efficient CTV Supply Path

Shamim Samadi, our Harmony Product Lead, demonstrates how our new product, Harmony Direct, streamlines the CTV advertising supply path.

Video Recap: Connected Vision 2024

At the New York Stock Exchange, Innovid recently held Connected Vision 2024, an event that brought together industry leaders to discuss the challenges of the CTV advertising ecosystem.

CTV and Retail Media: How They Are Working Together to Drive Results for Brands

Measure, Optimize, Repeat: Lessons Learned from a First to Market Approach

The Great CTV Data Disconnect: Innovid’s Dave Helmreich

According to new research conducted by the ad tech firm among 250 brands and agencies, 56% of marketing leaders said they spend more that half

Innovid enables converged TV ad measurement and optimization on 1 platform