URL

The location of a webpage or file on the Internet. Just as buildings and houses have a street address, webpages also have unique addresses to help people locate them. On the Internet, these addresses are called uniform resource locators (URLs ). Some of Google's URLs include www.google.com, blog.google/products/ads-commerce/, and policies.google.com/privacy.

• A webpage's URL, such as http://support.google.com/google-ads, is made up of a domain name (here it's "google"), a domain category (".com"), and sometimes other elements like a subdomain ("support") and path ("/google-ads").
• For each of your ads, you’ll need to specify a display URL that's shown with your ad as well as a final URL that determines where people are taken when they click your ad.
• To find a webpage's URL, look in the address bar near the top of your Internet browser.

Related links

• Display URL policy
• Edit your text ads