Image assets format requirements

Image assets are ad assets that allow you to upload rich, relevant images to complement your existing text ads. With compelling visuals of products or services that enhance the message of your text ad, image assets can help drive performance for your ads.

• Image assets perform best when closely relevant to queries within the ad group or campaign.
• Images should convey useful information to the searcher and match the experience they will find on your landing page.
• Put your important content in the center 80% of the image.

To ensure that we provide a high-quality consumer ad experience, image assets must comply with all Google Ads and personalization policies. In addition, we will review each image asset for compliance with the image asset requirements listed below, which will take priority in the event there is conflict with the Google Ads and personalization policies.The image asset requirements are more restrictive than the ads requirements for other platforms and surfaces, meaning disapproved image assets may continue to run on Google’s other owned and operated properties.

Performance of an image asset may depend on image quality and relevance to the associated keywords and ads in your Google Ads account. Images should highlight the actual product experience and conform to the requirements outlined below.

Requirements for using image assets:

You should be able to use image assets in your Google Ads account once your account has generated sufficient history on our platform and has met the following requirements:

• Account has been open for more than 60 days.
• Account has a good history of policy compliance.
• Account has active campaigns.
• Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.
• Account is in an eligible vertical or sub-vertical. Some sensitive verticals or sub-verticals (for example, sexual content and gambling) aren't eligible for image assets.
  • Note: Headlines or descriptions pinned to Headline position 1, Headline position 2, or Description position 1 will always show. Description position 2 may be truncated if an image asset is shown. If you have legally required text that should appear in every ad, then you must pin it to either Headline position 1, Headline position 2, or Description position 1.

Disclaimer: By opting into image assets, you confirm and acknowledge that

1. You (the advertiser) own all legal rights to publish images and to share those images with Google.
2. You hereby instruct Google to publish the shared images on your behalf for advertising purposes

Image specifications

Image resolution: PNG, JPG

Aspect ratio:

Note: You can crop images using the image picker during implementation

Image resolution:

Maximum file size: 5120 KB

Recommended image safe area: Place the most important content in the center 80% of the image

Text or graphic overlay

Not allowed Images with text or graphic overlay including brand logos or brand logos being used as the image asset

Image has too much blank space

Not allowed Images with excessive whitespace or the focus of the image is proportioned such that the product or service offering cannot be recognized

Collage

Not allowed Images that are collaged or combined together in post production

Allowed with limitations Allowed with limitations

• Images of naturally occurring collages, including but not limited to, scrapbooks, greeting cards, printing catalogues, or yearbooks

Blurry or unclear image

Not allowed Images that are blurry, unclear, unrecognizable

Distorted images

Not allowed Images that are visually skewed or warped in a way that makes the subject of the asset difficult to understand

Poorly cropped images

Not allowed Images that are cropped in a way that makes the subject of the asset difficult to distinguish

Prohibited content

Not allowed Images with nudity, including nudity used for artistic purposes

Not allowed Sexually suggestive images

Allowed with limitations Allowed with limitations

• Images for modeled clothing are allowed if there is good coverage and the model is not showing excessive skin
• Images that contain lingerie and bathing suits are allowed if they are pictured as a flat lay or on a mannequin