Reasons to integrate your AdSense account with Analytics

Integrating with your AdSense account with Analytics provides you with a wealth of new information about your ads and your site.

By integrating AdSense with Analytics, you can improve your ad performance and your users' experience, including:

• Optimize content by identifying which traffic sources, geographies, pages, and browsers bring the best and worst monetizing users to your site.
• Improve user experience by reviewing which pages your users spend time on, which pages drive them away, and where they're going when they leave. Understanding where your visitors’ attention is focused can also help you to place your ads where users are most likely to view them.
• Grow revenue by implementing changes based on how earnings are affected by aspects of user behavior such as visit frequency and page depth.