About vignette ads

Vignette ads are full-screen ads that appear between page loads and can be skipped by users at any time.

• Vignettes are displayed when the user leaves a page or comes back to it, rather than when they arrive on one, so the user doesn’t have to wait for them to load.
• You can decide how often vignette ads are shown to your users by choosing the frequency for your vignette ads.

Mobile example:

Desktop example:

Triggers

Vignette ads can be triggered when a user:

• Clicks an anchor element
• Unhides a tab/window (for example, when they revisit a tab/window after going to another tab/window, revisit a tab/window after unlocking the device screen, or maximize a window after minimizing it)
• Clicks the browser's navigation bar (desktop only)

Vignettes respect the frequency you set, even if a user triggers multiple actions that can display a vignette.

Users can close vignettes by using the browser back button.

Quick start

Get started by turning on vignette ads for your site.

Turn on vignette ads

How to turn on vignette ads

1. Sign in to your AdSense account.
2. Click Ads.
3. In the table of all your sites, click Edit Edit next to your site. Your site opens in the ad settings preview.
   Tip: You can use the preview to try out different ad settings before your Auto ads go live.
4. Under "Ad settings", turn on Auto ads.
5. Under "Overlay formats", make sure the Vignette ads option is selected.
6. Click Apply to site
7. Choose your save option:

   • Click Apply now, then Save, to immediately apply your Auto ads settings to your site.

     Or

   • Click Run experiment first, thenRun experiment, to test your Auto ads settings.

     AdSense will run an experiment on 50% of your site's traffic for 90 days. The experiment will finish when we've collected enough data. Learn more about Auto ads experiments.

Track the performance of vignette ads

1. Visit the Reports page in AdSense.
2. Create a custom report.
3. Click filter , click Ad format, and then select Vignette.
4. Click Apply.