What’s new in Google Ad Manager
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Check optimizations for your network
Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Report and optimize
Optimizations for your network
The new Optimization tips for Google Ad Manager page highlights revenue opportunities customized for your network. You may see opportunities for expert-guided consultations, self-guided optimizations, or general suggestions for increasing revenue. Check often to find new strategies and tailored insights.
Access Premium reporting (Beta) for Interactive reports
To gain deeper insights and support your decision making, you can add Premium reporting to your Ad Manager network. Premium reporting adds more capabilities to Ad Manager reporting, analytics, and insights features. These currently include "Enhanced key-values" reporting and "Time zone" reporting. You can enable Premium reporting in Advanced features. To learn more about Premium reporting, visit Access Premium reporting (Beta) .
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Google Sheets attachment for scheduled Interactive reports: You can now select Sheets as an attachment type in scheduled reports. Available attachment types now include Sheets, CSV, and Excel. Learn more about scheduling Interactive reports.
Policy
Transition to IAB TCF v2.3
To align with evolving industry standards for user transparency and consent, all publishers and CMPs are required to transition to the IAB Europe's Transparency and Consent Framework (TCF) v2.3 by February 28, 2026. Google’s systems can accept and process TCF v2.3 strings today. As such, we recommend that you begin this transition well ahead of the deadline to avoid disruption to ad serving. For details, visit Publisher integration with the IAB Europe TCF.
Other product or Help Center updates
Publishers based in China and Argentina can now use PayPal Hyperwallet to get paid
We’re expanding the Google AdSense, AdMob, and Ad Manager payout options. Building on the successful launch in the US, publishers in China and Argentina can now choose to receive their AdSense, AdMob, or Ad Manager earnings directly to their Hyperwallet account.
PayPal and cash pickup will be available for even more flexibility on how publishers get their payouts. Learn more about PayPal Hyperwallet.
Coming soon
Data visualizations in Interactive reports
Starting mid-November, Interactive reports will support data visualizations via a new "Charts" feature. You’ll be able to create line charts, bar charts, and pie charts based on dimensions or metrics in your report. The charts will be available in all Interactive report types.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Image showing the "Reports" tool with a "Deprecated" label in Ad Manager reporting, with the "Interactive reports" feature labeled "new" above it
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.