Report on performance

About the migration to Interactive reports

The "Reports" tool will soon be replaced by "Interactive reports"

This article is to inform publishers about an upcoming change to Ad Manager Reporting.

In Ad Manager Reporting, Interactive reports will replace Reports in 2026.

Image showing the "Reports" tool with a "Deprecated" label in Ad Manager reporting, with the "Interactive reports" feature labeled "new" above it

Interactive reports is already available to all Ad Manager publishers. Interactive reports offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more. We encourage you to try Interactive reports and begin incorporating it into your workflow.

As you familiarize yourself with Interactive reports, you can continue using Reports until later this year if you wish. Reports will be removed from Ad Manager in early 2026.

Note: Ad Manager’s web platform will exclusively support Interactive reports in 2026. Reports functionality will still be accessible via the SOAP API.

About Interactive reports

Available to all Ad Manager users, Interactive reports is an enhanced reporting solution that helps you find the information you need, providing a more efficient and insightful reporting experience. With Interactive reports, you can:

  • Create and view reports on the same page in Ad Manager. Modify your selections and review updated results.
  • Select metrics and dimensions from a search bar, and review all available metrics and dimensions in a dedicated "View all" window. Or, let AI make the selections and generate a report for you.
  • Analyze data with comparisons (including percentage change), pivot tables, hierarchical or flat formats, filtering, and sorting.
  • Scroll through all results of a report in Ad Manager, without the need to export.
  • Use features like export, share, copy, flags, and scheduling.

Migrate reports to Interactive reports

You can now migrate many of your reports from the Reports tool to Interactive reports. Some reports may not yet be eligible to migrate, but check back as they may soon become eligible.

Note: If you update a migrated report in the Reports tool, you can migrate it again. The previously migrated version in Interactive reports will not change. Instead, an additional report is created in Interactive reports. You can delete reports as needed. Any updates made in Interactive reports don’t affect any versions of a report in the Reports tool.

To migrate a report from the Reports tool to Interactive reports:

  1. Sign in to Google Ad Manager.
  2. Click Reporting, then Reports.
  3. On the table, locate the report you want to migrate.
  4. Under the "Interactive reports" column, check the status of the report:
    • Migrate: Indicates the report can be migrated. To create an equivalent report in Interactive reports, click Migrate.
    • Open: Indicates the report has already been migrated to Interactive reports. To view the report in Interactive reports, click Open.
    • Not yet eligible: Indicates the report can’t yet be migrated due to compatibility issues. If the report becomes eligible for migration, the status will update to "Migrate."

Coming soon: The ability to migrate scheduled reports will soon be available. When this feature is available, the status of eligible scheduled reports will update to "Migrate."

Helpful resources

To help you get started, we’ve compiled the following resources. We encourage you to explore Interactive reports and begin incorporating it into your workflow. If you have any questions or require assistance, reach out to your account manager or Ad Manager support.

Articles in the Ad Manager Help Center

Additional learning

Recent updates based on your feedback

Throughout the migration, we're reviewing your feedback for ways to improve Interactive reports. We appreciate all the feedback you've sent so far. Please continue to share your suggestions.

You can review some recent updates we've made based on your feedback here:

Updates based on your feedback (October 2025)

We recently made the following updates to Interactive reports:

Late October

Historical reports now support additional dimensions and metrics:

Dimensions

  • Exchange bidding deals: Two new dimensions, "Exchange bidding deal type" and "Exchange bidding deal ID," have been added to enhance your deal reporting.
  • Inventory share: Report on dimensions like "Inventory share assignment" and "Inventory share outcome" and related metrics.
  • Creative policies filtering: Analyze the impact of creative policies with the new "Creative policies filtering" dimension.
  • App tracking status: Report on user consent with the new "App level tracking status" dimension.
  • Mobile app SDK versions: Report on app details with new attributes for "Rendering SDK," "App SDK major version," and "App SDK minor version."

Metrics

  • Inventory share: Additional metrics such as "Inventory shares" and "Inventory share partner unfilled opportunities."
  • Rich media: Over a dozen new metrics are now available for measuring the performance of Rich Media creatives, such as "Interaction rate," "Average display time," "Total expansions," and "Manual closes."
  • Rich media custom events: Track user-defined interactions within your creatives using the new "Custom event - count" and "Custom event - time" metrics.

Early October

  • Hyperlinks to entities like line items and ad units are now available.

  • Changes to the "Creative size" dimension: The Creative size dimension, previously deprecated in the Reports tool, will be restored and renamed "Creative target ad unit size." It will be accessible in both Interactive reports and the older Reports tool.

Updates based on your feedback (September 2025)

We recently made the following updates to Interactive reports:

Historical reports now support additional dimensions and metrics:

  • Rich media video metrics such as Rich media video mutes, pauses, interactions, and more.
  • Publisher provided signals dimensions including Publisher provided signals tier, type, and external code.
  • Other dimensions and metrics including Browser category, Total page views, and more.
  • Additional Line item attributes such as Salesperson, Trafficker, and more.

To view all currently available metrics and dimensions in Interactive reports, in a report, click View all.

Ad speed reports now support metrics for non-viewable reasons, such as Slot never entered viewport (%), User scrolled/navigated before 1 second (%), and more.

Updates based on your feedback (August 2025)

We recently made the following updates to Interactive reports:

Late August

Additional metrics and dimensions were added:
  • Dimensions: Serving restriction, Predicted viewability bucket, Bidder, Bidder encrypted ID, Brand (classified), Content, Content ID, Native style, Native style ID, Native ad format, Native ad format ID, Secure signal delivery, Secure signal presence, Secure signal name (delivered), Secure signal name (presented), Secure signal ID (delivered), Secure signal ID (presented)
  • Metrics: Ad server total revenue, Ad server CPM and CPC revenue

Early August

To help you get started with Interactive reporting, we've launched a new two-part video series. These videos will guide you through the tool's capabilities, from basic report setup to advanced features and AI-generated insights.

  • Part 1: "Overview and report setup" : In this video, you'll learn to navigate the tool, build a basic report, and share your findings. You'll see how to streamline data analysis, monitor performance, and quickly identify trends.

  • Part 2: "Advanced features" : In this video, you'll explore more sophisticated capabilities. Learn about advanced features like ranking, pivoting, and time-based comparisons, as well as the new AI-generated reports that alert you to important shifts in your network's performance.

Updates based on your feedback (July 2025)

We recently made the following updates to Interactive reports:

Late July

  • Interactive reports now shows dimension and metric descriptions in the type-to-search menu and "View all" window.

Early July

  • Report types: Ad speed, Real-time Video, and YouTube Consolidated report types are now available in Interactive reports. Support for additional report types is coming soon. Learn more about report types in Interactive reports.

  • Analytics: Most analytics dimensions and metrics are now available through the Historical report type in Interactive reports. Note that the Analytics report type, along with some of its dimensions and metrics, are deprecated. The report type will remain available in the Reports tool until its removal in 2026.

  • Migrate reports: You can migrate compatible saved reports from Reports to Interactive reports.
  • Excel files in scheduled reports: You can now schedule reports to include Excel file attachments and header choices (localized or API).

Updates based on your feedback (June 2025)

We’ve made updates across a range of features for Interactive reports:

Late June

To provide deeper insights into your ad performance, we've added the following new metrics and dimensions:

Dimensions Metrics
  • Creative video redirect third party
  • Custom spot
  • Custom spot ID
  • Vast version
  • Video ad break type
  • Video ad duration
  • Video ad formats rule
  • Video ad formats rule ID
  • Video ad request duration
  • Video SDK version
  • Ad Exchange cost per click
  • Ad Exchange delivery rate
  • Ad Exchange lift earnings
  • Ad Exchange match rate
  • Ad Exchange matched request CTR
  • Ad Exchange matched request eCPM
  • Ad Exchange opportunities from errors
  • Ad Exchange opportunities from impressions
  • Ad Exchange plus yield group eCPM
  • Ad Exchange plus yield group impressions
  • Ad Exchange plus yield group revenue
  • Ad Exchange total request CTR
  • Ad Exchange total request eCPM
  • Ad Exchange total requests
  • Total Active View impressions audible and visible at completion
  • Inactive begin to render impressions
  • Total muted impressions
  • Total rewards granted
  • Total unloaded impressions due to CPU
  • Total unloaded impressions due to Network

Mid-June:

We’ve made updates across a range of features for Interactive reports:

  • Exporting: We’ve made enhancements to exports to resolve formatting issues associated with Excel and Sheets, including the formatting of currencies and percentages. Exports can include localized column names that mirror the user experience or continue to leverage the API naming convention.
  • Dimensions: You can now report on ad unit hierarchy with "Ad unit x" dimensions. In your report results, view a dimension for every level of your ad unit hierarchy, and click into a level (such as "Ad unit 3") for more details. Learn more about the Ad unit x dimensions. We’ve also made improvements to how key-values are chosen and improved the filtering performance for the "Placement (all)" dimension. Separately, the "Advertiser vertical" dimension will be available in the coming days.
  • Metrics: Ad Speed reports are now available with creative load time metrics, additional metrics will be added in future releases. Separately, the "Drop-off rate" and "Total active view revenue" metrics will be available in the coming days.
  • Dimension and metric tooltips: Tooltips will begin showing in the expanded "View all" picker on the right-side of the panel. Tooltip descriptions are still being added on a rolling basis.

Early June

  • Dimensions: Introduced the following geographical dimensions (including their corresponding ID dimensions): City, Metro, Region, Postal code, Continent, and Country code

Updates based on your feedback (May 2025)

We recently made the following updates to Interactive reports:
  • Improved performance of filter pickers, including filtering by Ad unit ID (exact ID only, no partial matching).
  • Introduced the following dimensions and metrics:
    • Dimensions: App SDK version, Auction package deal, Child network, Child network code, Child network ID
    • Metrics: Invoiced impressions, Invoiced unfilled impressions, Total fill rate

FAQ

Can I provide feedback about the new Interactive reports tool?

Yes, we invite you to share your thoughts or any feature requests you have for Interactive reports. In particular, let us know if there are dimensions or metrics you’d like to see added to Interactive reports, and why they’re important to you.
To provide feedback:
  1. Sign in to Google Ad Manager.
  2. Click Reporting, then Interactive reports.
  3. Under "Name," click the name of an Interactive report.
    Note: To do this, you need to have at least one report listed.
  4. In the top-right corner of the report, click Feedback.
  5. Enter your comment and click Send.

What API should I use with Interactive reports?

Interactive reports can be run via a new API (Beta). To learn more, visit Run reports. Note that although Interactive reports is generally available, the new API is in Beta.

Why are some metrics or dimensions from Reports not showing in Interactive reports?

Throughout the migration from the Reports tool to Interactive reports, we’ll continue adding additional metrics and dimensions. However, deprecated metrics and dimensions from the Reports tool will not be migrated. For any metrics or dimensions you’d like to have in Interactive reports, we invite you to share your feedback.

What is the behavior of the Reports tool after the deprecation is announced?

New fields (dimensions / metrics) will be added to Interactive reports exclusively with some exceptions. Reports using the Reports tool can still be run on historical data throughout the entire deprecation period.

When will other report types be available for Interactive reports?

Report types marked as deprecated will not migrate to Interactive reports.

What will happen to my saved reports in the Reports tool?

"Saved" or "scheduled" reports in the Reports tool will not be migrated automatically to Interactive reports. For the transition, we’ll provide help tools in the product to support running existing reports in Interactive reporting.

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