Ad technology providers

Note: This article lists certified ad technology providers for publishers' convenience.

As part of Google’s commitment to complying with the General Data Protection Regulation (GDPR), we provide publishers with controls to select which ad technology providers are allowed to serve and measure ads in the European Economic Area (EEA) and the UK, to support ad delivery, ad measurement, and other functions. All providers listed have shared certain information that is required by the GDPR, a link explaining their data usage that you can share with your users as part of your consent flow, and they have agreed to comply with our data usage policy.

We encourage you to use these controls to select your preferred list of ad technology providers to work with, and which ones are right for you. We built controls for you to choose the ad tech providers you work with so you are in control of the activity on your site. If you don’t engage with the controls, the commonly used set of ad technology providers indicated will serve. The commonly used set comprises the ad technology providers representing the most revenue to publishers from all programmatic demand sources.

Our EU User Consent Policy requires that you clearly identify each party with whom data will be shared. So whether you use a custom set of ad technology providers or use the commonly used set, you will need to list these providers for your users.

You can view these controls and the list of ad technology providers in your Ad Manager, AdSense, or AdMob account. For convenience, we have also listed the certified providers below.

Commonly used list of ad partners (updated June 2025)

Other ad partners

Partner Google ATP Vendor
(requires Additional Consent)
1plusX No
2getSolutions Yes
2KDirect Inc. No
33Across No
42 Ads No
90Degree Yes
[24]7.ai (successor to EngageClick) Yes
A.Vogel AG Yes
A1 PerformanceFactory Yes
abilicom No
ablida Yes
AccuWeather Yes
Ad Optima Digital Yes
Ad2iction Yes
Adacado No
Adagio No
Adbalancer No
Adblade Yes
ADBOX Yes
ADBRO (Gister Private Limited) No
AdButler No
Adcash Yes
ADCELL No
Adcombi Yes
Addroid Yes
AdElement No
Adello Yes
Aderize No
ADEX Yes
ADEX No
Adflare Yes
AdGear No
AdGibbon BV Yes
Adhese No
adhood No
Adimo No
Adjust Digital A/S No
Adjust GmbH Yes
AdLib Digital Limited Yes
adlocal.net Yes
ADLOOP Yes
ADman Media No
Admaster Yes
ADMASTERS SOLUÇÕES DE MARKETING DIGITAL LTDA No
Admedo Yes
Admetrics No
Admixer No
Admo.TV No
Admost Yes
ADn.AI No
adnanny.com No
Adnetic Yes
Adnuntius AS No
AdotMob No
AdPlay Yes
AdPlayer.Pro Yes
AdPlugg Yes
Adpone No
AdPredictive Yes
adQuery No
AdRetarget Yes
AdRetriever Yes
Adriver Yes
adrule No
Ads Interactive No
Adsniper Yes
ADSOCY No
Adsolutions BV No
Adsonica No
AdSpirit AdServer No
Adssets No
AdsWizz Inc. No
adTarget.me Yes
Adtelligence Yes
Adtelligent Inc. No
Adthos Yes
AdTile Yes
Adtoox Yes
AdTrader Yes
AdTriba No
AdUnity LTD Yes
advanced STORE GmbH No
Advanse Yes
Adventive Yes
Adverline No
Adverticum No
Advertserve Yes
advolution.control Yes
Advrtas Yes
Adwatch Yes
Adways SAS No
Adwise - Your Digital Brain Yes
Adwise Agency Yes
Adzerk Yes
Adzymic No
AerServ No
Affiliate Future Yes
Aidata Yes
Airtory Yes
Akamai Yes
AKTYVUS SEKTORIUS No
AlgoriX No
AlikeAudience Yes
Alion Yes
Alkami Technology, Inc. Yes
Alkemics Yes
Allegro.pl sp. z o. o. No
Aller Media AS Yes
Alooma Yes
Alphalyr SAS No
Alphonso.tv No
Altice Media Ads & Connect Yes
Amino Payments, Inc. Yes
Amp.ai by Scaled Inference Yes
Amplified Intelligence Yes
Animmoov Media Yes
AniView Ltd No
Anonymised Yes
Ansira Partners Yes
Answer Media Yes
AntVoice No
APEX Mobile Media Yes
APNIC Yes
AppGrowth Inc. Yes
AppMonsta Ltd Yes
AppsFlyer Yes
appTV No
Arbigo Inc. Yes
Arcspire No
Arkeero No
Armis No
Arrivalist No
Art of Click Yes
Artworx AS No
Aryel s.r.l. No
Astromotion Yes
AT Internet Yes
Atedra Yes
Audience Solutions No
Audience2Media Yes
AudienceRate No
AudienceRun No
Audiencevalue No
Audion No
AudioStack Yes
Aunica Yes
Avantis Video No
Awin No
Axel Kaufmann ApS Yes
Axonix No
Azameo Yes
AZURE TECH PTY LTD Yes
B2BIQ - AdServer No
bam! Interactive marketing GmbH No
Bank Millennium SA Yes
Bannercloud.io Yes
BannerNow No
Bannerse OÜ Yes
Bannerwise Yes
BanterX Inc Yes
Barometric Yes
Batch Media Yes
Bauhof Group AS Yes
BDSK Handels GmbH & Co. KG Yes
Beintoo No
Belboon No
bet365 Yes
Betgenius No
Better Ads GmbH No
BEYOND X Yes
Biddeo Ad Server Yes
Bidmachine Yes
Bidtellect No
Bidtheatre No
Big Happy Yes
BIGOAds Yes
Bilendi No
Bizible Yes
BLIINK No
Blingby No
Blismedia No
Bliss Point Media Yes
Blockboard Yes
Blockthrough No
Blue Billywig No
Blue Face co.,Ltd Yes
Bluecore, Inc. Yes
Bluesea Holdings Hong Kong Limited Yes
Bluesummit Yes
bly Yes
BMind No
BMS No
Bonzai Yes
Booking.com Yes
Boomplay Yes
Bose Yes
Boston Consulting Group Yes
BounceX No
Brainworkz Yes
Branch Yes
Brancher.X Yes
Brand Metrics No
Brandful Yes
Brandhouse/Subsero A/S No
BridTV No
BritePool, Inc. No
BSmartData No
Bucksense No
BusinessClick Yes
Butlers GmbH & Co. KG Yes
Buzzoola Yes
Bytelogics Yes
C WIRE No
Cablato Yes
Cadent No
Calzedonia Yes
CapitalData Yes
Captify No
Carbonatix Ltd. No
Carrefour Yes
Cauly Yes
Cavai No
Cazamba Serviços de Internet Ltda No
Cedato No
Channel Four Television Corporation Yes
Channel99 No
ChannelAdvisor Yes
Chartboost Yes
Cheetah Mobile Yes
Chocolate Platform Yes
Cint No
Clario Yes
Click2Buy Yes
Clickadu Yes
Clickagy Yes
ClickForce Yes
ClickOcean Yes
Clickwise Yes
Clipcentric, Inc. No
Clipflip interactive video No
Clipr No
Cloud Technologies No
Cloudinary, Inc. Yes
CoAdvertise Yes
Codevelop Technologies Yes
Coinzilla Yes
Collective Audience No
CollegeHumor Yes
Colossus Media LLC Yes
Combell Yes
Commanders Act No
communicationAds No
congstar No
Connatix No
ConnectAd Realtime GmbH No
Connexity Yes
Conrad Yes
Constant Contact Yes
Constellation Software, Inc Yes
Consumable Yes
Content Ignite No
Converge Digital No
Conversive Yes
Convo Ink No
Cortex Yes
Corvidae No
coupling media Yes
Creatives Yes
Creatopy INC Yes
Credebat Yes
CrossInstall, Inc Yes
Crucial Interactive Inc. Yes
Crutchfield Yes
CUBED Yes
Cuebiq No
Czech Publisher Exchange z.s.p.o. No
D-EDGE Yes
D4 Yes
Dable Yes
DAC Yes
Dailymotion No
DAPP GLOBAL LIMITED Yes
Data2Decisions Yes
Datablocks, Inc Yes
DataExchanger No
Datafy Yes
Datalicious Yes
Dataseat No
DATECH MEDIA DC LTD No
DAX from Global No
Decentralised Advertising No
Decide Technologies Inc. Yes
Delta Air Lines Yes
DeltaX Yes
Demandbase No
DENTSU Yes
Dentsu Aegis Network Yes
Dianomi No
Digi4u Yes
Digiseg No
Digital Ad Systems, Corp. Yes
Digital Hub Hannover GmbH Yes
digitalAudience No
Digitaleast No
Digitalist Group Yes
Digitalsunray Yes
direct interactive Yes
Discover-Tech LTD No
Display.direct Yes
DistroScale No
DM3 Concepts B.V. Yes
Domob Yes
Double Check Yes
DPG Media BV Yes
Dstillery Yes
DT Exchange (Fyber Monetization) No
Dumarca Gaming Ltd Yes
Duration Media No
DynAd Yes
DynAdmic Corporation Yes
Dynamic 1001 GmbH No
Dynamic Yield Yes
Dynamo.video Yes
E-Planning No
E.ON Energie Deutschland GmbH Yes
Eacnur Yes
EASY Marketing GmbH No
EASYmedia No
EasyPlatform Yes
ebuilders Yes
econda GmbH Yes
Edge NPD No
EDO Yes
Effinity No
EFICIENS Yes
eMarketingSolutions No
Emerse No
emetriq No
Emodo No
Enbritely Yes
engageBDR Yes
Ensighten No
ENVISIONX LTD Yes
Epom No
Erate Yes
ETARGET No
ETERNA Yes
Euvic 360e-com No
EVC Yes
Everflow – Partner Marketing Platform Yes
Evolution Tech No
Exit Bee Limited No
Expedia, Inc. Yes
Exposebox Yes
Eyeota No
F Sharp Yes
F@N communications Yes
Factor Eleven No
Factual Inc. Yes
FIDUCIA DLT No
First-id No
firststars Yes
Fiverr Yes
Flarie Yes
Flexitive Yes
Flyads OÜ No
FLYWHEEL Yes
Forbes Yes
FORTVISION Yes
Foursquare Yes
Fractional Media Yes
FranceTV Publicité Yes
fraud0 No
Fraudlogix No
FreeWheel No
Fresh8 Gaming Yes
Frii ApS No
Front Porch, Inc. Yes
Furniture Village Yes
FXCM.com Yes
Gameloft SE No
Gamesight No
GAMNED No
Gamoshi Ltd No
GDM Services, Inc d/b/a Fiksu DSP No
geolad GmbH Yes
GeoProve Limited No
GetIntent Yes
Getquanty Yes
Giantmedia Yes
Glassdoor, Inc. Yes
GlobalWebIndex No
Glui No
Go Mobile Yes
Go Mobile Inc Yes
GoBID Yes
Goldbach Group AG Yes
GoldSpot Media Yes
Good-Loop No
Goodeed Yes
Goodway Group Yes
Gourmet Ads Pty Ltd Yes
GP One No
Grabit Interactive No
Graphyte Yes
Gridsum Yes
GroundhogTech Yes
GroundTruth No
GROUPE M6 Yes
Gruuv Interactive Yes
Gruvi Yes
GumGum, Inc No
Haensel AMS No
Happyfication inc Yes
Hargreaves Lansdown Yes
Hashtag'd Yes
HasOffer - Tune, Inc Yes
hbfsTech Yes
Hiili No
HOPLA Ads Yes
Hotels.com L. P. Yes
Housing.com Yes
HQ GmbH Yes
https://setupad.com/ Yes
HueAds Yes
Human Made Machine Limited Yes
hurra.com No
Hybrid Theory No
hybrid.ai No
HYP Pty Ltd Yes
hyScore.io GmbH Yes
IAB Tech Lab Yes
iAGE Engineering Yes
iBILLBOARD No
IBM Yes
ID5 No
IGAWorks Yes
IgnitionAI Yes
IKEA Yes
Illuma Technology No
IMAGIN.studio Yes
imonomy No
Impact No
Impact Yes
IMPACT+ No
Impactify No
INCUBIQ Yes
Indeed Yes
INFINIA No
INFOnline No
Ingenious Technologies No
Inmind Yes
Innity No
Inskin Media No
Inspigroup s.r.o. No
intelliAd Yes
Intent IQ No
internetstores GmbH Yes
Interpolls Yes
Intimate Merger Yes
Invibes No
IOTEC Yes
iPROM No
iProspect No
Isobar Czech Republic Yes
IVO No
IVS Yes
JamLoop Yes
Jetpack No
John Lewis & Partners Yes
Journey by CAKE Yes
Joystick Interactive Yes
Justpremium No
JustWatch Yes
JW Player No
JYSK LINNEN'N FURNITURE OÜ Yes
Kadam Yes
Kaden Yes
Kargo No
Kaufda Yes
KAYAK Yes
KEEN Yes
Kelkoo Yes
KeyCDN Yes
Kidoz Yes
Kimia Group Yes
Kinesso Yes
Knorex No
Kochava No
Koninklijke Philips N.V. Yes
KPI Solutions Yes
Kubico Yes
Kubient No
Kupona No
Kwanko No
Kwanza DSP Yes
Kwanzoo Yes
LANDS' END Yes
lead alliance GmbH No
LeadBolt Yes
LendGo & Innovative Metrics Yes
LendingTree Yes
Lentainform Yes
LIDL SUPERMERCADOS, S.A.U. Yes
Lifesight No
LifeStreet No
Ligatus Yes
LINE Yes
LINK Institut Yes
Linkstorm Yes
LiquidM No
ListenLoop Yes
LivelyImpact Yes
LivePartners Yes
Livewrapped No
LKQD Yes
LLC "NEXINSIGHT" No
LnData Yes
Localstars Yes
Location Sciences No
Logiq Digital Marketing Yes
LOKA Research Yes
Loopa Yes
Lotame No
LotLinx® Yes
Louder Yes
Lucidity No
Luna Media Group No
Lupon Media No
LY Corporation Yes
M,P,NEWMEDIA, Yes
Machine Advertising Yes
Macromill group No
MADGIC Yes
MADINAD No
Madopi Media Yes
Maelico LTD Yes
Mail.ru Yes
MainADV No
Malaberg Ltd Yes
Manage.com Yes
Market Points, Inc. No
Marketing Town Yes
Markit Yes
Mashero Yes
Maverick Yes
MaxCDN Yes
Maytrics Yes
Media Force Yes
Media Lab Limited No
Mediahead Yes
mediaintelligence No
Medialabs Yes
MediaMath No
MEDIAN Yes
Mediarithmics No
MediaWallah Yes
Melvad Yes
Merkury Yes
MetaAds Yes
Metalyzer Yes
Metrike Yes
mFilterIt Yes
MG-Comm Yes
MGID Inc. No
MHU Yes
MI DSP Yes
Miaozhen Systems Yes
Milanoo Yes
Millemedia Yes
MindTake Research No
MiQ No
MISSENA Yes
Mixmarket Affiliate Network Yes
Mixpo Yes
MMG Yes
Mobfox No
Mobian Yes
Mobidriven Yes
mobilcom-debitel Yes
Mobile Innovations No
Mobinner Yes
Mobitrans Yes
Mobkoi No
Mobusi Yes
modellbau universe GbR Yes
ModiFace Yes
MoMAGIC Yes
Momentum Yes
Monet Engine Inc. No
MoPub (a division of Twitter, Inc.) Yes
Movable Ink Yes
Mozoo Yes
MSI-ACI Yes
MT-TECHNOLOGIES LLC Yes
Mygaru OÜ Yes
N2 Yes
Nano Interactive No
Native Touch Yes
NativeAds.com Yes
nativeMsg Yes
Nativo, Inc. No
Navegg Yes
NDS Sales Inc Yes
NEORY GmbH No
Net Info Yes
NETBET Yes
Netflix Yes
Netscore Yes
NetSuccess No
Newsroom AI No
NEXD No
Next Yes
Next Level – Affiliate Marketing Yes
Next Media No
Next Millennium Media INC No
Nexus Soft Yes
Nexx360 Yes
Nimbus Yes
NinaData Oy No
Nodals AI No
Nomura Yes
Nordisk Film A/S Yes
Norstat No
Novatiq No
Novem Yes
Nowbetnow Yes
Nubo LTD No
numberly No
NUROFY AS Yes
Nørgård Mikkelsen A/S Yes
Objective Partners No
OCM No
Octillion Yes
Ogury Ltd No
Oktawave Yes
Okube No
Olyzon Yes
Omnicom Media Group Yes
OmniVirt Yes
OneDash No
OneDigitalAd Technologies Yes
Onseo Yes
OpenJS Foundation Yes
OpenLedger ApS Yes
OpenSlate Yes
OpinionAds Yes
Opt Out Advertising No
Opti Digital SAS No
Optimise Yes
Optomaton Yes
Orange Advertising Yes
Orbis Video Yes
OSCARO COM Yes
OTM Worldwide LLC Yes
OVC GmbH Yes
Overstock Yes
Oxford BioChronometrics Yes
OXY AGENCY Yes
PadSquad Yes
Pandora Yes
Paradox Media Tech Yes
Parrable No
Parship Yes
Partnerize Yes
Pathmatics Yes
PebblePost Yes
Peer39 Yes
Perfect Audience Yes
PERMODO No
Permutive Limited No
Pexi B.V. No
PGAM Media Yes
Phaistos Networks No
Pi-rate / pubintl Yes
Piano No
Pixels Yes
PixFuture No
Piximedia No
Plan.Net Performance Yes
Platform161 No
PlatformOne Yes
PML innovative media No
Podscribe No
Polldaddy No
Porsche AG Yes
Position2 Yes
PowerLinks Media Ltd. No
POWSTER Yes
Prebid.org No
Predictive Pop, Inc. dba Audigent No
Primis No
ProData Media Yes
Prodege, LLC. Yes
Programmatic Ecosystem LLC Yes
ProgSol.cz Yes
Project Agora Ltd. No
Protected Media No
Proxistore No
Publicis Media No
PubWise No
Pulpo (An Entravision Company) Yes
Pure Cobalt Yes
Pure Local Media GmbH No
Purple Patch Yes
Qantas Yes
Qriously Inc No
Quality Media Network GmbH No
Qualtrics Yes
QuarticON Yes
Quiet Media Yes
QWARRY Yes
R.O.EYE Limited Yes
RAAS LAB No
Rakuten Marketing No
RAM No
Rambla Yes
Raptor Services No
Reactive Yes
Realytics No
Realzeit Yes
Reas Travel Group Yes
Recreativ No
Recruit JP Yes
Red Cubes Ltd Yes
REES46 Yes
Reliz Ad Platform No
Reset Digital Europe Ltd Yes
Resolution Media No
Resonate Yes
Resono Yes
ResponsiveAds No
ResSOLUTION Group Yes
Retail Rocket LLC Yes
Retargetly Yes
RETENCY Yes
Revcontent No
RevenueMantra Yes
RevJet No
Rezonence No
Rich Audience No
RIESENIA.com Yes
Rippll Ltd No
RMS (Ermes) No
Roivenue No
ROMIR Yes
Rontar Yes
Roq.ad No
Roy Morgan Research Yes
Sabio, Inc Yes
Sape Yes
Sarigato Sp. z o.o. No
Satori Ads Yes
ScaleMonk No
Scenestealer No
SCIBIDS TECHNOLOGY Yes
Scigineer Yes
Scoota No
Sellpoints Yes
Semasio GmbH No
SFR Yes
Shanon, Inc. Yes
ShowHeroes No
Shutterstock, Inc. Yes
Signal No
Silver Egg Technology Yes
Silverbullet Data Services Group No
SilverMob No
Sirdata No
Sixide Yes
Sketchfab, Inc. Yes
Skoiy No
Skypiea Tech Co.,Limited Yes
Smart Analytics SL Yes
Smart Media4U Technology Pte Ltd Yes
Smart.bid ltd Yes
smartclip Europe GmbH No
Smartico Yes
Smartly.io Solutions Oy Yes
SMARTSTREAM No
SmartyAds No
Smartzer Yes
Smile Wanted No
Snap Inc. Yes
Snapupp Technologies SL No
Snitcher.com Yes
SOD ScreenOnDemand GmbH Yes
Softcrylic Yes
Softcube Yes
Solocal No
Solution Coupons No
Somo Audience Yes
Soundcast No
SourceKnowledge Yes
SPACE ADSERVER No
Sparteo No
Spicy Mobile No
SpiderAF Yes
Spirable Yes
Splicky No
Sportority (Minute Media) No
Sportradar No
Spotad No
Spotible No
Spring Venture Group Yes
SpringServe No
SQREEM TECHNOLOGIES PRIVATE LIMITED Yes
Squeezely Yes
Stailamedia Yes
StartApp Yes
STEP A/S Yes
STG GLOBAL TECH SOLUTIONS LIMITED Yes
Stratio Big Data Yes
Stream Yes
Stream Eye No
StreamRail Yes
StreamShop Technologies Yes
Ströer SSP GmbH Yes
STRÖER SSP GmbH No
Sub2 Technologies No
Sublime Skinz No
SUITE 66 Yes
SunMedia No
SUNT Content No
SuperAwesome Yes
SW Research Yes
Swaven Yes
Synamedia Yes
Synkd No
Systemina Yes
t2ó Yes
Taboola No
TACTICTM Real-Time Marketing No
Tagtoo Yes
Tail Yes
Taiwan Mobile Co Ltd Yes
Tangoo No
Tapad No
tapCLIQ Yes
Tapjoy No
Tapklik Yes
Tappx No
TAPTAP No
Taptica Yes
Target RTB Yes
TargetVideo GmbH No
Tchibo GmbH Yes
tD-GDN Yes
Teads No
Tealium No
Telecoming No
Tenjin Yes
TenMax Yes
TF1 - FR Yes
TH Proximity Yes
the future No
The Ozone Project Limited No
The Reach Group No
The Very Group Yes
THEADX Yes
TheINDUSTRY AG Yes
Thomann GmbH Yes
Thunder No
TimeOne No
Tinkoff.ru Yes
Tonefuse No
TotalJobs Group Ltd Yes
TouchTown Media Yes
TraceAd Yes
Tradedoubler AB Yes
Tradelab No
TradPlus No
TrafficGuard Yes
Trafmag Yes
Transmit.Live Yes
Travel Data Collective Yes
TravelClick Yes
Treepodia Yes
Trend Research Yes
TRFFK powered by autoTRADER.ca Yes
TripAdvisor Yes
Triton Digital No
TROVIT Yes
True Wave Technologies Limited Yes
TruEffect Yes
Turbo Yes
TVadSync Yes
TVSquared No
twiago No
Twinpine Yes
twyn Yes
TypeA Holdings No
UAB Digital Matter Yes
Uber Technologies Inc. Yes
ucfunnel No
Umeng Plus Beijing Technology Limited Company Yes
Underdog Media No
Undertone No
unerry Inc Yes
Unitymedia Yes
uppr GmbH No
usemax (Emego GmbH) No
Userneeds Yes
UTIQ.COM Yes
VECTAURY No
Venatus No
Vend Marketplaces Yes
Vertoz Yes
Vertriebswerk Yes
Verve Group No
VF Visual Fantastix Tanner Yes
VIADS ADVERTISING S.L. No
Viant Yes
Vidazoo No
Video Research Interactive No
Videostori Yes
Vidoomy No
Vidstart LTD No
ViewersLogic LTD Yes
Viewst Yes
Vimeo Yes
Vinstant Yes
Viomba No
Visarity No
Vistar Media EMEA No
Vital Media Yes
VIVALU Yes
VIZNET No
Vizury Yes
VMG Yes
Vodafone GmbH Yes
Vpon Yes
VRTCAL No
Vserv Yes
Vudoo Yes
Vyde No
Wagawin No
Walmart Yes
Waystack Yes
We Adapt Yes
Webgains Yes
Wemass Media Audience Safe Solutions Yes
WHATROCKS No
Whichit UK Ltd Yes
Whistle Feed Yes
White Bear Yes
Widespace No
Wish Yes
Wonderbly Yes
Woobi Yes
WooTag Yes
X-Social Yes
XAD spoteffects GmbH No
xCheck Yes
Xiaomi DSP Yes
Yabbi Yes
YDigital Media Yes
YOC No
YOOSE Yes
YouGov No
YRGLM Inc. Yes
YSO Corp Yes
Zebestof No
Zeit Agency No
zeotap No
ZMS Yes
Zuuvi Yes
Zynga Yes
世纪富轩科技发展(北京)有限公司 Yes
北京泛为信息科技有限公司 Yes
顶新 Yes

Commonly used ad partners list JSON file

Google maintains a downloadable JSON file containing the list of commonly used ad partners and their IDs. The file will be updated each time the commonly used list of ad partners is updated. This JSON file can be used by certified CMPs to help inform ad vendor selections for publishers who are using their consent management solutions.

To download the commonly used ad partners list JSON file, click or navigate to the following URL: https://storage.googleapis.com/tcfac/commonly-used-providers.json.

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