Since December 2024 something is stopping us tracking the email open rate(s) in Outlook. I wonder if someone can give us a clue as to what is actually doing the tracking i.e. url/image.
And what in Outlook could be stopping the tracking; is it the encryption level, encoding, some certificate thing, is our spam filter stripping it out, does Outlook stop the loading of the tracker?
When opening an email multiple times in Outlook - no opens are registered in Mailchimp.
- When the same email is opened on Outlook Mobile (Apple iphone) Mailchimp registers the open.
- Forwarding from the phone to gmail; the open is registered.
- Then forwarding from gmail and opening in Outlook it registers !
Why does it work when it's been forwarded! It suggests a different encryption or encoding?
Mailchimp AI support has been unable to help.
2 Answers 2
Do you mean the open rate in Outlook as the following?
By default now, Outlook blocks downloading of images etc within all emails, unless 1) the user have chosen to change the settings to allow them, or 2) is the sending domain is trusted (for instance in the Safe Senders list).
So because Outlook doesn't actively download them (unless the user clicks on the banner asking to download images), there's no connection to the web server to allow tracking.
That doesn't explain what you see with emails forwarded via Gmail, unless that's from your own Gmail account, and you've previously flagged that email account as being a safe sender, or have already selected the option to always download pictures from that sender so any future emails from what address get downloaded automatically.
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