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🎯 Demo Mode — Sample data from a fictional fitness app. Start Free Trial
Last 30 days
🎯 Conversion Events

Select which events count as conversions:

📊 Demo Mode: This dashboard shows sample data. In production, changing conversion events recalculates all funnels and metrics.

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High Traffic Detected
- events in last 30 min
Recent Activity
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Key Metrics

⚡ Last 30 min
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Total Events ?
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Event Types ?
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Countries ?
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Daily Sessions ?
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Avg Session Length ?

Session Activity by Location

⚡ Today Updated: --

🏆 Top Converters ?

By conversion rate (conversions/sessions)

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🔥 Top Activity ?

By total event count

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Time-Series Data

Events, sessions, and period breakdown

Auto-selected

Events Over Time

Total events tracked per day

⚡ Today

Sessions & Duration

Unique sessions and average duration per day

⚡ Today

Events by Type

Distribution of your top 10 event types

Top Countries

Top 10 countries by event count

Period Details

Day-by-day statistics with change indicators

Conversion Analysis

Understanding how sessions convert

⚡ Today
Currently analyzing: No events selected
Processing 0 events...
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Time to Conversion

How long it takes within a single session to complete a conversion from first event. Shorter times indicate smoother user experience.

No conversions in this period
No sessions completed a conversion event during this time range. Try selecting a longer date range or different conversion events.
Under 5 min
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5-15 min
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15-60 min
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1-2 hours
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Median
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Mean
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Sessions

Top Conversion Paths

The most common event sequences sessions follow before converting. Use these winning journeys as templates for guiding more sessions to success.

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Drop-off Points

The last event before sessions ended without converting. Ranked by frequency—the top events are where most abandoned sessions stopped.

Last EventSessions Lost
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Error loading conversion data:

Select Conversion Events

Choose which events represent conversions (like "purchase", "signup", or "subscription") to see detailed analytics.

Tip: Start with your most important conversion event

Ad Blocker Detected

Your browser extension is blocking our analytics API requests. We don't run ads — this is a false positive.

Why this happens: Ad blockers often block URLs containing words like "analytics" or "event" to prevent tracking. Our API endpoint (/api/v1/analytics/) triggers this filter, even though it's your own first-party data.

To fix: Add this site to your ad blocker's allowlist, or disable it for this domain.

Behavior Analysis

Discover what actions lead to conversions

⚡ Today
Currently analyzing behavior patterns for: No events selected
Processing 0 events...
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Conversion Boosters

⬆ Promote These

Events where sessions convert more often. Sessions with this event vs sessions without. Only events with 10+ sessions and +10% lift are shown.

💡 Each session is unique. These correlations are session-based, not user-based.

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Conversion Blockers

⬇ Investigate These

Events where sessions convert less often. Something about this experience may cause drop-off. Only events with 10+ sessions and 10%+ drop are shown.

⚠️ Each session is unique. These correlations are session-based, not user-based.

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Error:

Discover What Drives Conversions

Select conversion events to unlock powerful behavior insights.

Tip: Compare converting vs non-converting sessions

Segment Analysis

Compare how different session segments convert

⚡ Today
Session-Based Conversion Rates
Conversion rates are calculated per session, not per user. Since we don't track users across sessions (for privacy compliance), rates may appear lower than user-based analytics tools—this is expected and accurate for session-level measurement.
Comparing conversion rates for: No events selected
Processing 0 events...

Segment Comparison

Compare conversion rates across different platforms

Showing hours in UTC
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Segments
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Avg. Conversion Rate
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Top Segment --

Conversion Rate by Segment

Which session groups convert best? Higher bars = more conversions. Focus marketing efforts on top-performing segments while improving underperforming ones.

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How to read this chart: Taller bars indicate higher conversion rates. Compare segments to identify your best-performing session groups.

Segment Breakdown

Detailed metrics for each segment over time

Segment Sessions Conv. Rate Period 1 Period 2 Period 3
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How to read this table: Each row shows a segment's total sessions, conversions, and conversion rate. Period columns show the rate trend over time—green = above average, red = below average.
Error loading segment data:

Compare Segments by Conversion Rate

Select conversion events to see how different session segments perform.

Tip: Choose events that represent key conversions in your app

No Segment Data Found

No sessions with your selected conversion events were found in this date range.

Minimum: 10 sessions with conversion events needed for analysis

Demo Example: This shows a pre-configured sample funnel. In production, you build your own funnels by selecting any combination of events you've tracked—simply search for events, add them as steps in any order, and analyze conversion drop-offs between each step.
Session-Based Analysis: Funnel tracks behavior within single sessions (max 2 hours). Each session is analyzed independently—funnels don't span multiple app opens.

Example Funnel

Demo

Funnel Results

Sessions: -
Conversion: -
Drop-off: -

Transition Timing

Time between consecutive steps within a session

Transition Median Mean P25 (Fast) P75 (Slow) Sessions
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Median Total Time
From first to last step
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Mean Total Time
Pulled up by slow completers
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Completion Rate
Sessions completing all steps
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