It depends how you define "small". My company runs a few content sites that are ... | Hacker News

My company runs a few content sites that are primarily monetised through advertising. They're not small as in "some guy updating them in his free time", but they're small as in a few paid members of the editorial team, a few million pages a month. For us, yes, advertising is the difference between us being a profitable company and us not being a company at all.

That said, a.) we are doing OK before this adblock change and b.) our adverts don't fit what are being defined as "acceptable" here. We do make sure we never get too obtrusive, we don't do automatic playing videos, we don't do roadblocks, we don't do anything with sound, we don't do anything that covers content or expands when you mouseover... but some of the banners we serve are flash with basic animations. We, and the majority of our users, are happy that this is a good way to advertise without letting it become an annoyance, but we wouldn't make it onto ABP's whitelist.