I think this is great! I've got no problem with reasonable and discrete ads, particular if it helps support sites I use and like. I'd prefer not to have to run an ad blocker at all, but frankly I've been forced into by the number of obnoxious ads out there. My personal pet peeve are ads that play music, sound or video. Damn it, I don't need the tab I loaded in the background to suddenly start blaring some obnoxious ad pitch at me! :-(