Sessions
Find your next
brilliant idea here.
Browse the session catalog and explore more than 200 sessions and labs across seven content tracks. In early July, you’ll be able to schedule sessions.
Choose from these session tracks:
Everything I learned will directly enhance how I communicate visually and creatively."— MAX 2025 attendee
Attending Adobe MAX sparked new ideas, new connections, and new ways to bring creativity to life at work."— MAX 2025 attendee
MAX is creative networking to the extreme. You just have to turn to whoever is sitting or standing next to you and say Hi."— MAX 2025 attendee
To level up your career as a creative, Adobe MAX is your one stop shop."— MAX 2025 attendee
The new skills my team and I took away from Adobe MAX this year are phenomenal."— MAX 2025 attendee
Accelerating Creativity with AI
AI is transforming design — not by replacing creativity, but by amplifying it. This track explores AI as a collaborator that accelerates exploration, handles repetitive tasks, and frees you to focus on solving the right problems with human insight. Learn to rapidly prototype concepts, build efficient workflows, navigate ethical considerations, and position yourself as a designer who masters both craft and technology. Whether you're skeptical or enthusiastic, gain practical skills and frameworks for integrating AI into your creative process on your terms.
Who you'll meet:
Anyone interested in AI and harnessing AI technology in Adobe tools.
Featured products
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You, Animated: Bring Your Story to Life with Adobe Firefly - L6105, You, Animated: Bring Your Story to Life with Adobe Firefly (opens in a new window)
Kris Kashtanova, Sr. Creative AI Evangelist & Community Advocate, Adobe
What if you could star in your own animated short by the end of this lab? Join Kris Kashtanova, Sr. Creative AI Evangelist and Community Advocate, to create a 20 to 30-second animation starring you, your pet, or someone you love, built start to finish with the Adobe Firefly platform. Beginners follow a guided path; advanced makers remix the template with their own photos, art, sketches, etc.
You'll walk away knowing how to:
- Brainstorm and storyboard your idea using Firefly AI Assistant and Firefly Boards
- Polish your assets with Generative Fill / Expand
- Generate consistent characters with multiple video and image models
- Cut your final sequence in Adobe Express or Firefly Video and add audio
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Creative Courage, Craft, and AI Workflows That Actually Work - S6800, Creative Courage, Craft, and AI Workflows That Actually Work (opens in a new window)
Dan Fletcher, Executive Creative Director, Adobe
Tomasz Opasinski, AI Enterprise Lead, Adobe
AI may have removed barriers to making things, but it hasn’t replaced the demand for taste, originality, and creative courage. Join two Adobe insiders as they explore AI from different sides of the creative process. Creative technologist Tomasz Opasiński gets hands-on with Photoshop and Firefly workflows that hold up in production without sacrificing craft. Executive Creative Director Dan Fletcher brings lessons from deploying generative AI across global Adobe campaigns, and a playbook of hard-earned insights to protect creative standards. Two perspectives. One candid conversation about what AI means for designers right now.
Learn about:
- Creating commercial artwork using a hybrid creative + AI mindset
- Crafting powerful visual narratives faster with AI, without losing creative integrity
- Lessons from real Adobe campaigns to balance maintaining creative standards with generative AI at scale
- Identifying where human ideas, perspective, and taste still make the biggest difference
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Set Out Without Fear: Why AI Is Not Our Creative Titanic - S6801, Set Out Without Fear: Why AI Is Not Our Creative Titanic (opens in a new window)
Laura Jordan Bambach, Founder and Chief Creative Officer, Uncharted Studio
Explore how creatives can cut through the noise and use AI more intentionally as a genuine creative partner. Laura Jordan Bambach, Founder and Chief Creative Officer of Uncharted Studio, AI artist, and former D&AD President, shares practical ways to keep our creativity at the heart of our work while using AI to experiment with new creative approaches and bring ambitious ideas to life.
In this session, you’ll discover how to:
- Use AI to extend creative thinking, not replace it
- Build workflows between traditional and new tools to amplify taste, intuition, and originality
- Identify where human judgment matters most in the creative process
- Maintain originality in a world of infinite content
- Create work that reflects your unique perspective and voice, to feel more human, not less
Branding
The most impactful companies share a compelling brand story — one that connects vision and identity with products and services to cultivate trust and emotional bonds and to foster community. This track equips you with the tools to build a standout brand strategy, from crafting your vision to executing it across marketing and social channels. Gain real-world insights from luminaries who’ve built successful brands or navigated major rebrands, as they share practical, expert guidance on the strategic thinking needed to shape brands that stand out, endure, and leave a lasting impression.
Who you'll meet:
Anyone who is interested in creating personal or corporate brands, discovering how to maximize audience reach, and creating marketing content that stays on brand. Creative professionals, business leaders and decision-makers, next gen creative professionals, social media content creators, communicators, and marketers.
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The Sea of Sameness: How to Build Work People Actually Remember - S6230, The Sea of Sameness: How to Build Work People Actually Remember (opens in a new window)
Jolene Delisle, Founder, The Working Assembly
Brands today are pulling from the same references, following the same trends, and using the same tools. The result is a growing wave of identities that feel polished but forgettable. Join Jolene Delisle, Creative Director at The Working Assembly, for a conversation about what causes creative sameness and how teams can push past it. This session explores the real pressures shaping modern branding and the practical ways originality can survive inside fast-moving organizations.
You’ll learn:
- Why so many brands are beginning to look and sound alike
- How to create stronger visual and verbal differentiation
- Practical ways to defend originality during the review process
- How creative teams can increase their influence across an organization
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The New In-House Creative Studio - S6232, The New In-House Creative Studio (opens in a new window)
Alejandro Chavetta, Executive Creative Director, Adobe Studio, Adobe
Chris Bartoldus, Sr. Designer, Brand Expression, Adobe
The role of in-house creative teams has fundamentally changed. Join Chris Bartoldus, Senior Brand Designer, and Alejandro Chaveta, Executive Creative Director from the Adobe Brand Expression team for an inside look at how they’ve expanded scope, built new capabilities, and balanced stakeholder input to build trust—all while pushing creative boundaries and evolving one of the world’s most recognized brands. Learn how to build a flexible, disciplined team that acts as a strong brand steward and earns trust across the organization.
Through projects including MAX visual identities, Cannes Lions 2026, and Adobe Firefly in Times Square, you’ll discover how to:
- Re-imagine what an in-house creative team can achieve when it's truly empowered
- Design a framework grounded in curiosity, craft, reliability, conviction, and humility
- Build new capabilities without waiting for the "perfect" process
- Integrate emerging tools and workflows from concept to completion
- Choose collaborators who help shape ideas, not just deliver them
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Branding as Power: Trust, Participation, and Change - S6233, Branding as Power: Trust, Participation, and Change (opens in a new window)
Jessie McGuire, Managing Partner, Thought Matter
Explore how branding shapes what people trust, notice, understand, and choose to join. Jessie McGuire, Managing Partner of Thought Matter and 2026 National Design Award winner, will share civic, cultural, nonprofit, and commercial case studies that show how creative work can change outcomes.
In this session, you’ll learn how to:
- Recognize the influence you have as a creative
- Understand how branding shapes trust, attention, and participation
- Build brands that make ideas, institutions, and communities more visible
- Use your creative seat with courage and civic imagination
Creative Leadership and Innovation
Inspiring speakers from the world’s biggest brands and agencies share their expertise and insights on creative leadership in the enterprise. You'll learn about building AI-powered brand strategies, supercharging creative workflows, and adopting new tools to scale content production. These sessions will give you the blueprints you need to transform your creative team with the newest AI innovations.
Who you'll meet:
Leaders and creative professionals across graphic, web, and multidisciplinary design; art and creative directors; video, film, and motion graphics pros; photographers; tech and business strategists; and other creatives or business leaders who want to create a meaningful career.
Creator Economy
The creator economy isn’t just about influencers. Designers and creative professionals are building brands, launching products, and creating new revenue streams across digital platforms. This track explores how to build, grow, and monetize your creative presence in a rapidly evolving landscape. Learn to diversify across platforms, develop adaptable content strategies, and turn your expertise into scalable opportunities.
Explore trends shaping the future of creative work and gain practical strategies to professionalize your practice — whether you’re scaling a freelance business, leading in-house initiatives, growing an agency career, or launching your own venture. Connect with peers redefining sustainable, future-ready creative careers.
Who you'll meet:
Designers, agency creatives, in-house teams, freelancers, content creators, creative entrepreneurs, and anyone looking to expand their impact and income in the digital economy.
Recommended sessions
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A Creator's Kitchen: Build, Batch, and Brand Your Content - S6251, A Creator's Kitchen: Build, Batch, and Brand Your Content (opens in a new window)
Cindy Chen, Cindy Chen Designs
Discover how art content creator and makeup artist Cindy Chen turns a single shoot day into weeks of polished, personality-driven content by running her creative process like a professional kitchen — from prep to placement. Using Adobe Premiere, Lightroom, Photoshop, and InDesign, Cindy walks you through how she plans, shoots, and edits with intention to create a workflow that's sustainable, branded, and unmistakably hers.
You’ll leave knowing:
- How to build a repeatable content system using mood boards, face charts, and batch filming
- The difference between signature content, filler, and dynamic posts, plus why you need all three
- How Premiere, Lightroom, and InDesign work together in one seamless creative workflow
- Practical ways to let your personality drive engagement without losing consistency
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Creator Trust and Authenticity: A Pinterest Insider's POV - S6250, Creator Trust and Authenticity: A Pinterest Insider's POV (opens in a new window)
Lauren Glaubach, Vice President of Content Partnerships, Pinterest
Platforms, algorithms, and audience expectations are constantly evolving. So how can creators stay ahead? Lauren Glaubach, Vice President of Global Content Partnerships at Pinterest, shares an insider perspective on the forces reshaping content discovery and what they mean for creators building their brands today.
Key takeaways:
- What macro trends are disrupting the creator economy right now
- How platforms like Pinterest are redefining content discovery and reach
- Which content formats and strategies are winning in today's landscape
- How to future-proof your creative output as platforms continue to evolve
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Pixel Perfect: The Thinking Behind Professional Design - S6252, Pixel Perfect: The Thinking Behind Professional Design (opens in a new window)
Daniel White, Graphic Designer & Educator
The difference between good design and great design is rarely a single bold decision — it lives in the details most people rush past. In this session, graphic designer and educator Dan White, better known as Dansky, breaks down the micro-decisions around spacing, margins, alignment, and typography that quietly show whether a design feels polished or off. Learn to spot what's not quite working, understand why it isn't, and how to fix it. You’ll leave with a sharper ability to make intentional design decisions and the vocabulary to explain them.
In this session, you’ll learn:
- Why small spacing and alignment decisions have an outsized impact on how professional work feels
- How to diagnose — and fix — designs that look off
- A practical framework for making intentional typographic choices that elevate any piece
- The vocabulary to articulate design quality to clients and collaborators
Design, Imaging, and Illustration
Bring your creative vision to life. For designers and illustrators at every level, established or just starting out, this track covers the full creative spectrum, from digital, print, logos, icons, and photo manipulation to compositing, 3D, publication, and data visualization. Unlock new creative possibilities, supercharge your workflows to enrich ideation and accelerate production, work smarter with intuitive and intelligent controls, and harness the power of generative AI to transform your content development. This is your chance to connect with the designers, illustrators, and leaders pushing creativity forward, and walk away with new ideas, bold tools, and inspired confidence to take your creative work further than ever.
Who you'll meet:
Graphic designers, artists, illustrators, marketers, and design students who create across multiple design disciplines, including digital, web, print, brand identity, publication, digital marketing, social media marketing, data visualization, 3D, and more.
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Design Better in Illustrator: New Features, Pro Secrets, and Hidden Gems - S6330, Design Better in Illustrator: New Features, Pro Secrets, and Hidden Gems (opens in a new window)
Kladi Vergine, Award-Winning Designer, Visual Strategist, Author, and Senior Design Evangelist & Community Advocate, Adobe
This is the Illustrator session that Adobe should put in the manuals. Award-winning designer, visual strategist, author, and Adobe Senior Design Evangelist Kladi digs into the hidden gems, overlooked features, and power-user workflows that set great designers apart from good ones. Expect fast, practical, and immediately usable techniques. Whether you're deep in production or pushing creative boundaries, you'll leave as the go-to person your colleagues can't help but learn from. This session pulls back the curtain on Illustrator's most underrated features, hidden shortcuts, and AI tools that are quietly transforming how designers work.
In this session, you'll:
- Walk away with immediately usable, day-to-day shortcuts and techniques
- Discover new Illustrator features and hidden gems that most designers ignore
- Unlock AI tools that are quietly transforming how designers work
- Master pro-level workflows that make you faster without sacrificing creativity
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From Brief to Brand: Inside a Logo Design for an Internet Celebrity - S6332, From Brief to Brand: Inside a Logo Design for an Internet Celebrity (opens in a new window)
James Barnard, Founder, Barnard Design Co
Join award-winning logo and visual identity designer James Barnard for a behind-the-scenes look at the creation of a brand identity for one of the internet’s biggest personalities. From the very first inquiry to the final approved logo, you’ll experience the entire creative journey. Discover how this client found James, how the deal was won, and what it’s really like designing for a multi-platform creator with an audience of millions. Through real discovery call footage, sketch explorations, concept development, presentation strategies, and final deliverables, you’ll get an unfiltered look at the challenges and pivotal moments that shaped this project.
James will share:
- How to generate stronger logo concepts and creative directions
- His complete logo and visual identity design process
- Workflow and efficiency tips inside Illustrator, Photoshop, and InDesign
- How to confidently present and sell your work to clients
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Master Retouching and Creative Control for Luxury Brands - S6304, Master Retouching and Creative Control for Luxury Brands (opens in a new window)
Jan Wischermann, High-End Hair & Beauty Retouch Artist, Co-Founder of The Curated Lab, Jan Wischermann Imaging
People see final images on billboards, posters, and publications, but few understand the creative and technical decision-making behind high-end productions. In this session, luxury-brand retouch artist Jan Wischermann shares how professional artists maintain creative control across complex productions involving multiple stakeholders and evolving directions. Through live demonstrations and case studies, you'll learn advanced re-touching, non-destructive file logic, cinematic color workflows, and AI-enhanced techniques within production-ready structures designed for maximum flexibility and collaboration.
You'll learn:
- Professional layer structures and masking logic for complex productions
- Advanced retouching and cinematic color grading techniques
- Detailed technical skills for commercial production pipelines
- Non-destructive workflow organization for team collaboration
- AI-enhanced production methods that allow you to maintain creative control
- Strategies for managing evolving creative directions and stakeholder feedback
Photography
Spark your passion for photography with sessions designed to help you strengthen your skills and achieve photography you’re truly proud of — whether you’re shooting with a smartphone, mirrorless, or DSLR camera. Discover practical techniques for capturing, editing, and sharing your images from anywhere, and seamlessly move your photos and edits between mobile devices, desktop, and web. Gain fresh ideas, tips and tricks, and hands-on experience with leading photographers and Adobe experts through engaging sessions, interactive labs, and experiential photowalks.
Who you'll meet:
For photographers, designers, content creators, and anyone who wants to elevate the photos they use in their work or everyday life.
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Lightroom for Everyone - L6405, Lightroom for Everyone (opens in a new window)
Benjamin Warde, Lightroom Ecosystem Product Manager, Adobe
You don't have to be a serious photographer to love Adobe Lightroom. Whether you want to take your photography to the next level, make your vacation photos look their best, wrangle your camera roll, or collaborate seamlessly with your team, Lightroom meets you wherever you are. Join Benjamin Warde, Principal Product Manager on the Lightroom team, for this introductory lab covering everything you need to get started, including how to:
- Apply simple edits that make your photos stand out
- Find any photo instantly — no advance organization required
- Share with family and friends, or collaborate with your team
- Work with your photos on any device, anywhere
Note: This session covers Lightroom, not Lightroom Classic.
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Beyond Lightroom Basics: Taking Your Edits Further - L6406, Beyond Lightroom Basics: Taking Your Edits Further (opens in a new window)
Brian Matiash, Software Quality Engineer, Camera Raw (ACR) team | Photo Educator, Adobe
Push your photo-editing skills to the next level with this deep-dive lab for photographers and content creators looking to make full use of the powerful editing tools in Adobe Lightroom. Join Lightroom and Camera Raw software quality engineer and photo educator Brian Matiash to explore editing workflows across landscape, portrait, travel, and wildlife photography. This lab will equip you with the tools to craft scroll-stopping photos across any subject.
You’ll learn how to:
- Master advanced masking and local adjustments to selectively control light, color, and detail
- Refine color grading and tone curve adjustments to create subtle and dramatic edits
- Apply targeted editing strategies for landscapes, portraits, street photography, and wildlife
- Critically evaluate your edits to maintain consistency and ensure your final images match your creative vision
While we will be using Lightroom, all tools and techniques covered are also available in Lightroom Classic.
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How to Make Your Images Pop in Lightroom - S6400, How to Make Your Images Pop in Lightroom (opens in a new window)
Anna Tenne, Photographer Educator
Great editing is about more than adjusting sliders — it’s about having a clear approach and understanding how to create images with impact. Join photographer and educator Anna Tenne as she shares her personal editing approach for building depth and dimension, combining practical tools with creative editing techniques to transform the way you edit your images. Even if you’re new to Adobe Lightroom, you’ll learn how to move beyond basic corrections and make thoughtful editing decisions that elevate your images.
Topics Anna will cover include:
- A simple approach for understanding what an image needs so you can edit with confidence
- Using color, tone, and depth to create contrast and visual impact
- Practical tools and creative editing techniques that make your images stand out
Video, Audio, and Motion
Develop the skills to turn creative ideas into motion. Learn how to assemble your first edit, animate graphics, and apply advanced video editing techniques and visual effects to elevate your work. You’ll also explore how to use generative AI to speed up common tasks and collaborate more efficiently with others using Frame.io.
Who you'll meet:
For editors, motion graphics designers, post-production professionals, educators, photographers, and other creative pros who want to learn how to design for motion or work with video.
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Stop the Scroll: Motion Design for Social Media - S6604, Stop the Scroll: Motion Design for Social Media (opens in a new window)
Nol Honig, Designer, Director, Animator & Educator, The Drawing Room
How do you create animation that earns attention before a viewer swipes away? Award-winning director, motion designer, and educator Nol Honig reframes After Effects through the specific pressures of social platforms, where timing is tight, formats multiply, and weak animation gets scrolled past in a blink. Using humor, After Effects know-how, and a number of cat photos, Nol breaks down these complex issues into digestible beats: attention capture, loop design, and building once for every format.
You will learn:
- What causes people to stop scrolling within social feeds
- Designing the first frame: a strong opening image that doubles as a seamless loop anchor
- Timing and easing techniques that generate energy within a three-second window
- Loop engineering: animations that flow without a snap or freeze
- How to create one composition that works across 9:16, 1:1, and 16:9 without rebuilding from scratch
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Color Mode in Premiere: Getting Started - S6610, Color Mode in Premiere: Getting Started (opens in a new window)
Jason Druss, Principal Product Marketing Manager, Video, Adobe
Join Jason Druss, Principal Product Marketing Manager for Premiere, for this approachable introduction to a new color grading experience designed specifically for video editors. Jason will show you how Color Mode helps create better-looking images in minutes — using intuitive tools that prioritize speed and creative control — without leaving your edit. This session focuses on understanding the core workflow and building confidence so you can start using Color Mode.
You will learn:
- What Color Mode is and how it fits into your editing workflow
- Core concepts: adjustments, styles and modules, and operations
- How to quickly apply and customize looks across an entire sequence
- How the Clip Grid allows you to efficiently navigate and work across multiple shots
- How the HUD provides real-time visual feedback as you grade
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Cut by Ear: Audio Design for Editors - S6612, Cut by Ear: Audio Design for Editors (opens in a new window)
Vinnie Hobbs, Film Editor, VH Post
Audio is where most edits quietly fail — and where the best ones gain their edge. Ignore audio and your cut feels flat; control it, and you dictate pacing, emotion, and how every frame lands. Join film editor Vinnie Hobbs — whose work spans award-nominated projects for Kendrick Lamar, Beyoncé, and Cardi B — to examine how deliberate audio decisions made inside Adobe Premiere shape rhythm, precision, and impact across music videos, commercials, and narrative work.
You'll learn how to:
- Diagnose and fix the most common audio problems—muddy mixes, inconsistent levels, and weak transitions
- Use sound to reinforce pacing by aligning cuts and visual beats with intentional audio structure
- Build clean dialogue and music balances, and design transitions that maintain continuity and energy
- Decide when audio should lead the edit and when it should stay out of the way