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Industry solutions

Retail experiences that engage

Make shopping easier – and more engaging – than ever.
Industry solutions

Retail experiences that engage

Make shopping easier – and more engaging – than ever.
Industry solutions

Retail experiences that engage

Make shopping easier – and more engaging – than ever.
11% increase in average cart size when using geospatial data to deliver relevant promotions1
10% increase in online to offline conversion by displaying store-level information such as services and in-stock items1
15% increase in conversion rates when using Autocomplete at checkout2

Discover retail solutions

Location-based services from order to delivery increase sales, drive efficiency, and improve customer experiences.

Product Locator
Turn online browsing into local sales
Connect online browsing with local in-store inventory

Consumers are making decisions faster than ever, with mobile searches for "__ near me now" growing by over 150%.3 Convert online shoppers to in-store or curbside pickup customers by showcasing nearby stores that have an item in stock, integrated into the product’s detail page. Keep customers informed of local shopping options at each step of the buying process.

Highlight the convenience of local shopping or in-store pickup

Provide helpful information shoppers need before they visit. Display store-level details such as pickup options, store hours, estimated driving times, accessibility info, and store location on a static map.

Store Locator Plus
Drive more shoppers to your store
Help your customers find you

As the popularity of options like curbside pickup skyrockets, it’s more important than ever to help customers find you. Integrate routes, traffic estimates, and directions into your online purchase experience, presented on fully-customizable dynamic maps.

Make store location effortless

Helping your customers find their local store remains a cornerstone of building brand loyalty. Google Maps Platform provides the full range of information customers need, from store hours and accessibility options to photos of your storefront — all within the interface they already know and love.

Do more with physical locations

As customers rediscover the convenience of neighborhood stores, retailers have the opportunity to deepen brand loyalty. The Store Locator Plus solution can help you make the most of your physical locations by integrating targeted offers redeemable in-person, local calendars for in-store events and classes, and online scheduling for appointments and services.

Get started now with Quick Builder

With Quick Builder, you can create a Store Locator, easily import details from your Business Profile, and gain data insights – all without writing a line of code.

Checkout
Speed up checkout and increase sales
Speed up checkout

With 70% of all online shopping carts abandoned before an order is placed3, retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.2

Get an extra layer of address protection

Make the checkout process easier on customers by using Address Validation to identify address components, fix errors, and validate existing addresses. Validating addresses early in the process can help reduce costs associated with failed deliveries, canceled orders, and chargebacks.

Reduce failed deliveries

As many as 5% of all addresses are entered incorrectly4, leading to costly delivery mistakes, frustrated customers, and unreliable CRM data. Autocomplete increases convenience and reliability by replacing manual entry of addresses with a menu of complete options. Address Validation can help improve delivery success by offering address corrections and suggestions that will ensure deliveries arrive on time and to the correct location.

Last Mile Fleet
Maximize fleet performance for scheduled deliveries
Create exceptional delivery experiences

Make address entry faster and easier for your customers, and more accurate for you and your drivers with Address Validation. It makes sure what was entered is an existing address, based on a variety of data sources, including postal services. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.

Help drivers make deliveries safely and on time

Drivers are at the heart of your operations, and their delivery jobs are getting harder. Providing them with helpful experiences has never been more important. Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more precise delivery locations, we can help your drivers get to the right place, at the right time.

Optimize fleet performance and planning

Last mile delivery makes up a large portion of total shipping costs, and pressure to efficiently manage your fleet is rising. Current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. This can result in fewer delays, informed drivers, and happy customers.

This is a public preview, available to businesses that directly manage or own their delivery fleet.

Key products
Address Validation Route Optimization
Explore demos designed for retail
Simplify omnichannel shopping
Using geospatial intelligence can improve both online and offline shopping, like displaying local inventory, speeding up checkout, and bringing in new features like appointment booking.
Help customers locate your products
Retailers can increase online-to-offline conversions by providing local store information and product availability.
Provide a store locator
Provide a range of information about your locations that your customers are searching for, from store hours to accessibility options.
Display store details
With a range of map display options, including Dynamic street view, you can provide your customers with the information they need before they visit your store.
Provide navigation directions
Help customers get the directions they need to pick up their in-store and curbside orders, complete with time estimates based on current traffic.
Show locations on an interactive map
Help customers choose the most convenient location for them whether by car, bus, bicycle, and give them the directions to get there.
Improve the checkout process
Autocomplete and Static maps help make the checkout process faster and more accurate, preventing a common bottleneck.
The Google Maps Platform APIs empower us with much more than the ability to maintain Domino's 30-minute delivery pledge. They play an instrumental role in... providing vital insights in our hunt for new shop locations.
Mayank Singh
Chief Digital Officer / VP Marketing / IT, Domino’s Indonesia
The Costa Coffee footprint now spreads physically and digitally around the globe, and with the help of Google Maps Platform we can still offer the same tailored personal service... of the Costa Brothers 50 years ago.
Gordon Lucas
Global Head of Digital Engineering, Costa Coffee
Location services are very important for us...after we adopted Google Maps Platform, our bounce rate was cut by 12%, which translates to 4 million visitors a year who continue their journey on our website.
Rob Sargent
Senior Digital Product Lead, Argos
By introducing Autocomplete on Google Maps, we validate the delivery address at the source to avoid costly delays and unhappy customers.
Edwin Hartanto Mailoa
AVP of Logistics, Tokopedia
Someone looking for our opening times will find the same information on each store page, our central website, Google Maps, and Google Search. There’s no confusion. We used to have to update all these touch points separately. Now, our store locator does it automatically and instantaneously.
Christopher Riedel
Web and Digital Manager, IKEA Germany
A great store experience starts long before you actually enter a store. So a big part of our mission is to inspire customers and offer them the best customer experience anytime, anywhere. The whole experience has become much more exciting for customers since deploying Google Maps Platform.
Rolf Jeker
Senior Solutions Designer, Swisscom
Clay cityscape
Get going with Google Maps Platform
  • *Free usage refers to monthly calls available at no cost. Essentials Map Tiles APIs provide up to 100,000 calls at no cost per SKU per month.

  • Product availability, functionality and terms may differ for customers with billing addresses in the European Economic Area (EEA). Learn more

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