About

Agartha is a mythological and mystical kingdom said to be located underground within the inner surface of the Earth. The city of Agartha is a popular subject in hollow earth theories and Western esotericism, which is distinct from both Judeo-Christian religion and Enlightenment-era rationalism. In meme culture, Agartha is sometimes co-opted into discussions about Hyperborea, with people joking about finding a "portal" to Agartha and making ironic Aryan Classic videos. In 2025, a number of memes combining Agartha imagery and White Monster Energy drinks began going viral on TikTok, making another semi-ironic resurgence in the myth. In November 2025, a juvenile attacked a mosque in Jakarta, Indonesia, carrying a toy rifle with the words "For Agartha" written on it, as well as references to other notable white supremacist mass shooters.

Origin

Ideas about the lost underground city of Agartha can be traced as far back as the year 1910, with French physician, hypnotist, and occultist Gérard Encausse editing and republishing an older account by a fellow occultist. After World War 1, the German "Thule Society," closely associated with Nazism, began to take an avid interest in Agartha.^[1]

American esoteric writer Raymond W. Bernard also expressed an interest in Agartha, with the diagram below showing a map of "Hollow Earth" as well as the entrance to Agartha.^[2]

Spread

On March 20th, 2021, Redditor ^[3] /u/OverTheBerlinWalls posted a meme to /r/TrollFaceIncident about Germans opening the "gates" to Agartha, gathering over 1,000 upvotes in three years (seen below, left). On February 20th, 2023, iFunny ^[4] user mohlvk15aa8163 posted a joke about the entrance to Agartha, gathering over 1,000 smiles in a year (seen below, right).

On November 30th, 2023, X^[5] user Raw Egg Nationalist made a post that read, "Agartha, the hollow earth, all of it is real." The post gathered over 3,000 likes. On March 1st, 2023, X^[6] user @Howlingmutant0 made a post that read, "This is how I stand at the gates of Agartha when I see a swarthy Italian trying to enter," gathering over 2,000 likes in a week (seen below, right).

2024 TikTok Revival

Ironic memes about Agartha gained traction on TikTok in 2024, often in the vein of Aryan Classic TikToks that aimed to mock white supremacist beliefs about Hyperborea.

On April 30th, TikToker^[7] @macrobianwarlord posted a Druski meme that referenced Yakub and Agartha, gathering over 260,000 plays and 20,000 likes in a week (seen below, left).

On March 2nd, TikToker^[8] @iblamealaric posted a video about Agartha, gathering over 400,000 plays and 60,000 likes in a week (seen below, right).

2025 Agartha White Monster Energy Memes

In 2025, a series of memes linking Agartha with the White Monster Energy drink began making the rounds on TikTok. These memes were often accompanied by a remix of the song "Down Under" by Men at Work by Luude. A YouTube ^[11] upload of the remix gathered over 14 million views in four years.

On October 20th, 2025, TikToker^[12] @goriocs2 posted a CS:GO video edited to include a message from a blonde and blue-eyed Charlie Kirk, as well as a White Monster Energy drink that transports the player to Agartha. The video gathered over 2 million plays and 400,000 likes in a month.

On October 23rd, TikToker^[13] @t0nymntn posted a similar video, showing a number of armed men opening a portal to Agartha using a can of White Monster Energy. The post gathered over 1 million views and 100,000 likes in a month.

2025 Indonesia "For Agartha" Bombing

On November 7th, 2025, a series of explosions during Friday prayers at the mosque inside SMA Negeri 72 in Kelapa Gading, Jakarta, injured over 50 people, mostly students.^[9] Authorities identified a 17-year-old student as the primary suspect. Investigators reportedly found toy weapons at the scene, one inscribed with slogans like "14 words. For Agartha" and "Brenton Tarrant. Welcome to Hell," seemingly referencing the Christchurch Shooter. ^[10]

A photo of the toy rifle with the slogans scrawled on it is shown below:

According to a statement given by Detachment-88, an Indonesian counter-terrorism squad, the underage attacker acted independently while taking inspiration from a number of white-supremacist or Neo-Nazi shooters. The spokesperson explicitly named Eric Harris and Dylan Klebold, Dylann Roof, Alexandre Bissonnette, Vladislav Roslyakov, Brenton Tarrant, and Natalie Lynn Rupnow, as figures who may have inspired the attacker.

Some internet users posted memes about what could compel a young man in Indonesia to dedicate an act of violence to Agartha, including Instagram ^[14] page @du_duruu, who wrote, "The type of content bro watches before blowing up an entire school and writing some right wing extremist figure and the phrase "for agartha" on a 10ドル airsoft gun," on November 7th, 2025, and gathered over 10,000 likes in a week.

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