Category: Media Quality Reports

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Open Web Viewability

Industry-leading benchmarks for superior media quality IAS is pleased to share the Media Quality Report: 20th Edition — offering trusted benchmarks and global insights based on more than 280 billion digital interactions daily. As the gold standard in media quality,...

Ad Fraud Brand Safety & Suitability Contextual Targeting Featured Media Quality Reports Viewability

The 19th edition of the Media Quality Report is here to serve as a trustworthy tool for marketers worldwide to benchmark campaign success. Download the report now.

Featured Media Quality Reports

The digital landscape has expanded beyond developments we’ve come to expect, and it's clear that marketers are juggling more than ever before. Download the Media Quality Report today to utilize IAS’s market-leading global benchmarks to drive business results.

CTV & Video Featured Media Quality Reports Mobile & In-App

In the 17th Edition of the Media Quality Report (MQR), we explore how media quality has evolved over the past six months, and how marketers can use these shifts to maximize future campaign performance.

CTV & Video Efficiency & Optimization Featured Media Quality Reports

At Integral Ad Science, we measure trillions of data events monthly and observe global media quality developments in real-time. The Media Quality Report (MQR) leverages this data to offer an industry barometer against which ad buyers and sellers may benchmark...

Featured Media Quality Reports Research Resources

Following a year of unprecedented change in the workplace and our global communities, the advertising industry continues to investigate how changes in consumer lifestyle and behavior have influenced digital advertising trends. In our latest MQR, we deep dive into key...

Media Quality Reports Research

Last year, consumer behaviors shifted dramatically in response to a new stay-at-home normal. With less commuting and congregating, consumer eyes turned away from traditional media, and honed in on screens. So how did these changes affect the digital advertising ecosystem?...

Media Quality Reports Research

The IAS Media Quality Report offers an industry barometer against which ad buyers and sellers may benchmark the quality of their campaigns and inventory. Here are the top takeaways from the H2 2019 MQR.

Media Quality Reports Research

In 2019, Integral Ad Science measured more than 1 trillion global media metrics—that gives us a lot of insight into media quality in real time. As both premium and user-generated content continue to grow at unprecedented rates, the digital advertising...

Media Quality Reports Research

IAS analyzes hundreds of billions of impressions globally. We evaluate these impressions for viewability, potential ad fraud, and brand safety. Our bi-annual media quality report aggregates those findings to present the clearest possible picture of media quality worldwide.