Visual Branding of Drupal

Where: UCSC EXTENSION SILICON VALLEY 2505 Augustine Drive, Santa Clara, CA 95054
RSVP here: http://www.meetup.com/DrupalGroup/events/169527712/

Launches are tough on developer(s).

How do you ensure that your Drupal site launch goes off without a hitch?

Agenda items:

• Multiple SSO scenarios ( General, Non Drupal specific)
• SSO within Drupal (5.x / 6.x / 7.x and same version)
• SSO of Drupal and other CMS/framework
• Popular and recommended modules of Drupal
• Points to ponder if planning for SSO
• Questions, developer needs to know prior to initiating the SSO project
• How important is IDM (Identity Management)

Enterprise Scenarios:

• Corporate Login to Cloud Application
• Cloud Login to Internal Application
• Corporate Login to Internal Application(s)

Hi guys,

We've been working on the organization of Drupal Global Training Days in our local community and I was wondering if we could potentially use the official logo for the event's promotion, post on groups and communication around the event.

To start somewhere, the German association (Drupal-Initiative) has given the existing layouts a makeover (font) and published the files under CC:
http://www.drupal-initiative.de/marketing

Of course, the site's not yet practising what we preach (branding-wise). Any comments on wording and/or layout files are very welcome!

The topics we had to deal with (while designing branding material for trade fair CeBIT 2012) are summarized in a PDF:
http://www.drupal-initiative.de/sites/default/files/DrupalBrandDesignReq...

The Marketing Drupal group was created so we can begin to open source Drupal's marketing process and build a framework for freedom to happen as has been done for the code itself.

At the moment many who have expertise in this area simply have no say in the process and thus we do not currently benefit from their many cumulative years of experience.

The results of Mark Boulton's brand work clearly notes "Reinforcing the Brand: Everyone Plays a Role":

http://drupal.org/node/1164620

Furthermore:

I would like to propose a workflow for the brand strategy. While I don't want to get bogged down in "talk talk talk" and never do, it's helpful to have a process and a framework of what needs to be done so that it is useful and long-lived. Let's spend a few hours figuring out the direction Drupal should be moving first, then put the pedal down.

Here's the way I have done this in the past:

PURPOSE:
First, let's define our purpose: We are working on the Branding of Drupal so that we can _____________ Drupal faster than it is _______________ing now.

Hi!

It's great to see this initiative, and really awesome it's run by so cool people :)

Recently at a Singapore Drupal Meetup, a participant crowdsourced a Drupal Evangelism presentation.
In case he's interested in sharing (he should), where can he upload the files?

At the BoF at DrupalCon Munich, we discussed various ways to help improve Drupal's branding. Some of those ideas included:

This wiki page is a place that gathers together outside branding resources and brand guidelines to serve as an inspiration for improving the branding of the Drupal project. Please feel free to add any high-quality resources you think would be useful.

This wiki page is a place that gathers together existing branding work that's already been done for the Drupal project and could be built upon. Please feel free to add any high-quality resources you think would be useful.