Marketing

We held the Marketing BoF - thanks to all the participants!

• Chelsee Grafton
• Louis-Philippe Bellerose
• John P. Weiksnar
• Michel van Velde
• me, Iuliia Gapunenko
• Marina Paych
• Artyom Zenkovets
• Alexander Kuznetsov
• Doug Ouverson

The initial goal was to uncover the painful Drupal marketing challenges and share the experience.

Mister Weiksnar summed up the discussion excellent:

Hi Everyone!

My name is Suzy and I'm the Marketing Manager @ OPIN in Ottawa, Canada.

In an effort to help us with the marketing of Drupal and our digital agency, we've just relaunched our podcast.

A brief but well crafted intro video for Drupal.

https://vimeo.com/123942673

The Drupal Association has been working hard to diversify its revenue streams.

I would like to put forth a proposal called DAADS (Drupal Association Ads).

Within 1 year (Q1/Q2 2014?) we will have 1 million registered Drupal installs. We all know the total is higher due to mostly Drupal SaaServices that don't have the pingback enabled and we should always explain that.

AWM created a marketing video to showcase the benefits of Drupal.
http://www.youtube.com/watch?v=8o3JUTA3iFk

We wanted to create a short presentation to cover the key points of Drupal for business. The main audience of this video is decision-makers.

Materials: the video makes extensive use of the imagery available on the Drupal Association Flickr channel.
http://www.flickr.com/photos/drupalassoc/

Why People Prefer Drupal as a Better CMS?
Different people have different reasons.
IT managers, project managers, marketers, etc...
all have their own reasons. What reasons are yours?

Here is my full list of reasons:
http://druvision.com/content/why-people-prefer-drupal-better-cms

Amnon Levav
Drupal Consultant
CEO - druvision.com

Drupal is going to be spread out and exposed bigger than ever in Korea soon.

Drupal Camp Seoul 2012 is scheduled on Oct 6th 2-6PM for 100 seats and already more than 111 people signed up for 120 limit signup capacity.

Not many people ever heard of Drupal in Korea and this camp is not like other drupal camp in USA or European countries.
It is more like introducing Drupal along with other CMS.
I wondered if Drupal Association would be interested in supporting to spread out Drupal in Korea with this event.
One thing I thought was having video setup and edit and share/upload.

Continuing through the process outlined here: http://groups.drupal.org/node/250768

The next step is for us to define success. It's easy to say "grow Drupal faster" but we need to put some hard objective (and subjective) metrics on the outcome of Drupal Marketing.

The questions to answer are these:

• What is our definition of true success for Drupal? How do we measure it?
• What is the distance between where we are today and that success?

Hi,

Part of our mission is to help with current issues. Last week I sent out a mail to the group - thanks to all who took a look, I realise the issue queues can be a bit scary for the first look.

I was lucky enough on Sunday during our Brighton DrupalCamp to have Terry who helps out on the case studies queue come down and walk me through the process. The case studies queue seems to be ok at the moment according to Terry, but others like marketplace and training have issues which have been sitting there for ages and need looking at.