Lead Scoring: Optimizing SaaS Marketing-Sales Funnel by Extracting the Best Leads with Applied Machine Learning

marketing data-science machine-learning deep-learning marketing-automation exploratory-data-analysis saas feature-engineering website-optimization lead-scoring production-ml marketing-optimization

• Updated Jan 11, 2024
• Python

This project predicts Customer Lifetime Value (CLV) for e-commerce. It aims at forecasting the revenue a business can expect from a customer over time. I did an explatory analysis. From Linear Regression to Neural Networks, explore how different models perform in predicting CLV.

python customer-retention machine-learning random-forest linear-regression neural-networks data-analysis predictive-modeling decision-tree customer-lifetime-value gradient-boosting business-strategy uci-dataset marketing-optimization e-commerce-analysis ml-driven-clv-prediction

• Updated Dec 28, 2023
• Jupyter Notebook

This repository contains a project that analyzes the impact of media advertising 📺📻📰 on sales 💸 using SQL for data processing and Tableau for interactive dashboards 📊. The dashboard visualizes how advertising spend influences sales and helps optimize marketing ROI 📈.

python data-science sql dashboard data-visualization business-intelligence data-analysis data-preprocessing tableau predictive-analytics sql-queries business-strategy marketing-analytics campaign-analytics media-analytics sales-performance-analysis marketing-optimization data-visualization-techniques advertising-roi advertising-impact

• Updated Nov 9, 2024
• Python

This project examines cart abandonment trends at MagicMade e- commerce , identifying revenue loss, customer behavior, and optimization strategies. It includes key insights, data visualizations, and recommendations to improve checkout experience and boost conversions.

mysql python ecommerce powerbi marketing-optimization cart-abandonment chatgpt pythonvisulisation python-ai-genetared-dataset ai-generated-python-code

• Updated Mar 2, 2025
• Jupyter Notebook