A personal view of the attribution analysis using Markov models.
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Apr 21, 2025 - Jupyter Notebook
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attribution-modeling
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Simba — Bayesian Marketing Mix Modeling (MMM) platform. Media attribution, budget optimization, incrementality measurement, and scenario planning. Built on PyMC-Marketing. No-code, fully transparent, enterprise-ready.
pymc bayesian mmm marketing-science marketing-analytics marketing-mix-modeling budget-optimization incrementality attribution-modeling adstock media-planning media-mix-model media-attribution roi-measurement pymc-marketing
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Apr 1, 2026 - Jupyter Notebook
Comprehensive marketing analytics and measurement strategies covering modern data analysis, attribution modeling, and ROI optimization methodologies. Turn data into actionable marketing insights.
web-analytics data-visualization business-intelligence data-analysis predictive-analytics conversion-tracking performance-measurement marketing-analytics marketing-attribution marketing-mix-modeling attribution-modeling data-driven-marketing roi-optimization marketing-measurement marketing-metrics marketing-dashboards customer-journey-analytics marketing-reporting marketing-kpis marketing-intelligence
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Jul 7, 2025
Realtime privacy-conscious marketing attribution for the web
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Oct 13, 2025 - TypeScript
An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.
r analytics shiny data-visualization markov-chains mmm marketing-attribution marketing-mix-modeling attribution-modeling roi-simulator
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Dec 18, 2025 - R
An open-source framework for measuring true marketing channel contributions using causal inference without user-level tracking.
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Dec 24, 2025 - Python
Marketing attribution and LTV analytics dashboard using MySQL, Python ETL and Power BI to compare attribution models, CAC, ROAS and customer value.
mysql python dashboard etl business-intelligence data-analytics powerbi cac ltv marketing-analytics customer-analytics roas growth-analytics attribution-modeling campaign-analysis
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Aug 19, 2025 - Python
This is my version of an attribution model for B2B Saas Org targeting Enterprise
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May 29, 2026
The Attribution Modeling for ETL project offers a comprehensive suite of tools and methodologies for implementing various marketing attribution models, including first-touch, last-touch, linear, time decay, and U-shaped models. These models are essential for understanding the impact of different marketing channels on customer conversions.
etl data-transformation business-intelligence data-integration conversion-tracking data-warehousing marketing-analytics multi-touch-attribution customer-journey-analysis attribution-modeling time-decay-model u-shaped-model linear-attribution marketing-data-pipeline marketing-channel-evaluation marketing-attribution-tools
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Dec 9, 2024 - Jupyter Notebook
Demo regression-based attribution (RBA) with synthetic sample data, diagnostics, and reporting.
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Feb 9, 2026 - Python
📊 Explore marketing attribution and ROI with this interactive Shiny app for multi-touch analysis and scenario simulations, ensuring reliable insights.
r analytics shiny data-visualization markov-chains mmm marketing-attribution marketing-mix-modeling github-config attribution-modeling roi-simulator
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Jul 6, 2023
Multi-touch attribution modeling comparing Last-Click, First-Click, Linear, Time-Decay, and Position-Based models on a digital marketing dataset — quantifying how channel credit shifts across attribution rules.
python pandas marketing-analytics performance-marketing multi-touch-attribution attribution-modeling data-driven-attribution
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Apr 26, 2026 - Python
Анализ эффективности рекламных кампаний и проверка корректности атрибуции пользователей. Проект включает работу с маркетинговыми данными: установки пользователей, рекламные расходы, доходы и каналы привлечения.
sql jupyter-notebook pandas data-analysis marketing-analytics roas data-cl attribution-modeling marketing-metrics
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Sep 26, 2025 - Jupyter Notebook
Marketing attribution models (Shapley values, Markov chains) implemented on real Google Analytics data. Built to learn attribution modeling, Spark, and R. Processes 9,617 e-commerce touchpoints from BigQuery public dataset on Databricks.
bigquery scikit-learn markov-chains databricks marketing-analytics shapley-values attribution-modeling
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Aug 25, 2025 - Python
Repository for class deliverables for INFO7374
snowflake ranking recommendation-system databricks-notebooks visual-similarity-search attribution-modeling
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Apr 20, 2021 - Jupyter Notebook
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