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This project presents a comprehensive 360-degree view of business operations using Power BI. The dashboard encompasses multiple aspects of the organization, including Finance, Sales, Marketing, Supply Chain, and Executive insights.
Key Features:
1. Intuitive Navigation
- Home page with icon-based navigator for easy access to different views
2. Finance View
- KPIs with latest updates, year-over-year comparisons, and increase/decrease indicators
- P&L matrix comparing current year to previous year
- Bar charts for year-over-year comparisons
- Region-wise and segment-wise matrices with P&L values and change percentages
3. Sales View
- Customer performance metrics (Net Sales, Gross Margin, GM%)
- Product performance analysis
- Scatter plot for Net Sales % vs. GM% by region
- Unit economics visualized through donut charts
4. Marketing View
- Product performance metrics by segment
- Region market performance analysis
- Interactive scatter plot with customizable Y-axis (NP% or GM%)
- P&L value description using waterfall chart
- Unit economics breakdown (COGS and GM)
5. Supply Chain View
- Advanced KPIs: Forecast Accuracy (FCA%), Net Error, Absolute Error
- Key metrics by customer, including risk assessment
- Combined bar and line chart for FCA% and Net Error trends
- Product-specific key metrics
6. Executive View
- Yearly trends for Gross Margin, Net Profit, and PC Market Share
- PC Market Share comparison between ATLIq and competitors
- Revenue division analysis by channel
- Top 5 customers and products by revenue
- Key insights by sub-zone, including ATLIq Market Share and risk assessment
7. Comprehensive Filtering
- Filters for Region, Year, Quarter, Last Year, Target, Stores, Category, YTG, and YTD available across all views
8. Information Page
- Detailed explanations and definitions for metrics and visualizations
This Power BI project offers a holistic view of the business, enabling data-driven decision-making across various departments. It combines financial analysis, sales performance, marketing effectiveness, supply chain efficiency, and executive insights into a single, user-friendly dashboard. The interactive features and comprehensive filtering options allow for deep dives into specific areas of interest, making it an invaluable tool for executives, managers, and analysts alike.
The project demonstrates advanced Power BI techniques, including custom visualizations, dynamic KPI cards, and cross-view consistency in design and functionality. It serves as an excellent example of how to create a multi-faceted business intelligence solution that caters to diverse stakeholder needs while maintaining clarity and ease of use.