I'm a Distinguished Technical Architect on Data and AI at Salesforce with deep roots in data β from wrangling raw datasets to deploying ML models in production. I hold an M.S. in Data Science from Northwestern University and an M.S. in Data Engineering from WGU and bring a rare combination of technical depth and customer-facing consultative experience across the data and AI space.
Before tech, I served in the U.S. Military, which shaped my approach to problem solving: methodical, high-stakes, and mission-first. I'm fluent in English and Spanish, based in Miami, FL, and equally at home in a Jupyter notebook and a customer discovery call.
| π Building | AI/ML integrations with Salesforce Data Cloud & Snowflake |
| π± Exploring | LLMs, Agent-to-Agent (A2A) protocols, MCP, AI/ML DevOps |
| π¬ Ask me about | Data Science, ML, Data Governance, Analytics Engineering |
| π Languages | English, Spanish |
| βοΈ Blog | analyticsmadesimple.com |
| ποΈ Fun fact | Military veteran, oenophile, and permanent resident of the rabbit hole |
The recurring shape across most of my work β agentic, conversation-first UIs talking to enterprise data through MCP. Click any node to jump to a representative repo.
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flowchart LR
%% ββ Personas ββββββββββββββββββββββββββββββββββββββββββββββ
Banker([π§βπΌ Relationship Banker]):::persona
Customer([π€ End Customer]):::persona
%% ββ Apps / Surfaces βββββββββββββββββββββββββββββββββββββββ
subgraph SURFACE["π₯οΈ Conversational Surfaces"]
direction TB
Horizon["<b>Horizon</b><br/><i>Headless-JDO</i><br/>Next.js Β· TypeScript"]:::app
Sim["<b>Transaction Simulator</b><br/><i>Data360 Fin Sim</i><br/>Python"]:::app
Token["<b>Token Comparison Tool</b><br/>FastAPI Β· OAuth 2.1 + PKCE"]:::app
end
%% ββ Agent / Orchestration ββββββββββββββββββββββββββββββββ
subgraph BRAIN["π§ Agent Layer"]
direction TB
Claude{{"<b>Claude Sonnet</b><br/>tool-calling LLM"}}:::agent
Agentforce(["<b>Agentforce</b><br/>topics Β· actions Β· guardrails"]):::agent
end
%% ββ MCP fabric ββββββββββββββββββββββββββββββββββββββββββββ
subgraph MCP_LAYER["π Model Context Protocol"]
direction TB
HostedMCP["<b>Data360-Hosted-MCP</b><br/>Heroku Β· SSE + stdio<br/>43 tools / 16 families"]:::mcp
RefMCP["<b>Salesforce-Data360-MCP</b><br/>reference impl"]:::mcp
end
%% ββ Platform / Data βββββββββββββββββββββββββββββββββββββββ
subgraph PLATFORM["ποΈ Salesforce Platform & Data"]
direction TB
CRM[("Salesforce CRM<br/>accounts Β· cases Β· ops")]:::data
DC[("Data 360 / Data Cloud<br/>unified profile Β· CIs")]:::data
TN[("Tableau Next<br/>analytics surface")]:::data
Snow[("Snowflake<br/>warehoused signal")]:::data
end
%% ββ Edges βββββββββββββββββββββββββββββββββββββββββββββββββ
Banker --> Horizon
Customer --> Sim
Banker -. "benchmarking" .-> Token
Horizon --> Claude
Sim --> Claude
Token --> Claude
Claude <==> Agentforce
Claude --> HostedMCP
Claude --> RefMCP
Agentforce --> HostedMCP
HostedMCP --> CRM
HostedMCP --> DC
HostedMCP --> TN
HostedMCP --> Snow
RefMCP --> DC
%% ββ Styling (dark fills + white text β readable on both GitHub themes) ββ
classDef persona fill:#0A2540,stroke:#cfe8ff,stroke-width:1.5px,color:#ffffff
classDef app fill:#0062CC,stroke:#9CD7FF,stroke-width:1.5px,color:#ffffff
classDef agent fill:#1C3C3C,stroke:#D97757,stroke-width:2px,color:#ffffff
classDef mcp fill:#00A1E0,stroke:#0A2540,stroke-width:1.5px,color:#ffffff
classDef data fill:#29B5E8,stroke:#0A2540,stroke-width:1.5px,color:#0A2540
%% ββ Click-throughs to representative repos ββ
click Horizon "https://github.com/josers18/Headless-JDO" "Horizon β headless banker UI"
click Sim "https://github.com/josers18/Salesforce-Data360-Financial-Transaction-Simulator" "Financial transaction simulator"
click Token "https://github.com/josers18/Token-Comparison-Tool" "Token Comparison Tool"
click HostedMCP "https://github.com/josers18/Data360-Hosted-MCP" "Hosted Data 360 MCP server"
click RefMCP "https://github.com/josers18/Salesforce-Data360-MCP" "Reference Data 360 MCP impl"
Languages
Data, ML & Analytics
AI & LLM Frameworks
Cloud, Platforms & Databases
Frontend & Web
Tools
Published on LinkedIn Β· More at analyticsmadesimple.com
| Article | Date |
|---|---|
| Data Clean Rooms: Navigating the Future of Privacy and Collaboration | Jan 2024 |
| Data Governance 101 | Nov 2023 |
| ETL vs ELT & Beyond: Choosing Your Data Integration Approach | Sep 2023 |
| Getting Up to Speed on Vector Databases | Sep 2023 |
Auto-updated daily via
blog-post-workflow.
A curated set of work focused on Salesforce Data 360, Agentforce, and MCP. Full repo list on my GitHub.
| Project | What it does |
|---|---|
Horizon β Headless-JDO TypeScript Β· Next.js Β· MCP Β· Claude |
Headless home page for the relationship banker. Claude Sonnet orchestrates Salesforce CRM, Data Cloud, and Tableau Next MCP servers behind a no-navigation, conversation-first UI. |
Data360-Hosted-MCP JavaScript Β· Heroku Β· MCP |
Salesforce Data 360 / Data Cloud MCP server with 43 tools across 16 families β Heroku-hosted, dual-transport (SSE + stdio), with read-only and destructive-action guardrails. |
Salesforce-Data360-MCP Python Β· MCP Β· β 1 |
Quick-start setup and demo for implementing MCP against Salesforce Data 360 (Data Cloud) β the reference implementation for the hosted variant above. |
Token-Comparison-Tool Python Β· FastAPI Β· OAuth 2.1 |
Benchmark token cost: Salesforce native (sf CLI) vs Salesforce-hosted MCP servers. OAuth 2.1 + PKCE, free-format prompts, PDF export. |
Data360 Financial Transaction Simulator Python Β· Snowflake Β· Data Cloud |
Financial transaction simulator with overdraft prevention, balance tracking, and Salesforce Data Cloud / Snowflake integration. |
Salesforce Python Β· β 5 |
Long-running grab-bag of Salesforce-related code, snippets, and experiments β most-starred repo on this profile. |
JDO β Jose's Demo Org Salesforce DX Β· Apex Β· LWC |
Assets and Salesforce DX projects for demo orgs: LWCs, Apex, flows, docs, and related demos. |
π Reference & Learning Repos (click to expand)
| Project | What it does |
|---|---|
| LangChain-Concepts | Reference guide for building LLM apps with LangChain β prompt templates, LCEL chains, agents, tools, RAG pipelines. |
| OpenAI-API-Tutorial | Reference guide for the OpenAI API, Hugging Face Transformers, embeddings, semantic search, ChromaDB, and Pinecone. |
| Python-Data-Structures | Personal reference for Python DS&A β Big O, linked lists, stacks, queues, trees, graphs, sorting, DP. |
| Python-Programming-Concepts | Reference guide for Python β OOP, error handling, testing with pytest and unittest. |
| Git-Tutorial | Personal Git reference β init, branching, merging, remotes, stashing, tags. |
A selection of credentials. Full list on LinkedIn.
π Education
| Credential | Issuer |
|---|---|
| M.S. Data Science | Northwestern University |
| M.S. Data Engineering | Western Governors University |
π Data, Analytics & AI
| Credential | Issuer |
|---|---|
| Google Analytics Individual Qualification | |
| Data Scientist with R | DataCamp |
| Data Analyst with R | DataCamp |
| R Programming in Data Science: High Volume Data | LinkedIn Learning |
π οΈ IT & Infrastructure Foundations (click to expand)
| Credential | Issuer |
|---|---|
| MCP β Microsoft Certified Professional | Microsoft |
| MCTS β Windows 7 | Microsoft |
| Exam 413: Designing & Implementing Server Infrastructure | Microsoft |
| IT Operations Specialist | CompTIA |
| A+ | CompTIA |
| Network+ | CompTIA |