Performance & Growth Marketer · Technical Builder

I’m a performance and growth marketing professional with 8+ years of experience across paid acquisition, e-commerce, GTM, CRO, analytics, and full-funnel growth. My background includes hands-on work with Google Ads, Meta Ads, Amazon Ads, GA4, paid social, paid search, remarketing, landing pages, and conversion optimization.

Over the last two years, while transitioning my career to Germany, I’ve expanded my technical capabilities by building production-style web products and learning how modern software, data, experimentation, and AI-assisted workflows can make growth teams faster and more effective.

I’m now focused on the intersection of Performance Marketing + Growth + Technology, with a growing interest in practical AI and automation for marketing analysis, experimentation, reporting, and optimization.

🟢 Open to Performance Marketing, Growth Marketing, Paid Acquisition, E-commerce Growth, Demand Generation, and technically oriented Growth/Marketing roles in Germany or remote across Europe.

A full-stack grocery storefront that evolved into a growth engineering case study. It includes first-party funnel analytics, deterministic A/B experiments, acquisition tracking, conversion measurement, session-level reporting, and an admin growth dashboard.

The project explores a question I care about as a marketer: how can a growth team learn where customers drop off and test improvements without relying entirely on third-party analytics platforms?

Growth concepts: funnel measurement, experimentation, conversion rate analysis, acquisition attribution, event taxonomy, privacy-conscious analytics
Tech: Next.js, React, TypeScript, Prisma, PostgreSQL, Auth.js, Zod, Vitest, Playwright, GitHub Actions
Live: rype-one.vercel.app
Code: github.com/deepakpk-dev/rype

A production-style reproductive health application covering cycle tracking, fertility, pregnancy, postpartum, and perimenopause. The project demonstrates product thinking, complex domain modelling, privacy-by-design architecture, encryption, offline-first UX, and extensive automated testing.

Tech: Next.js 16, React 19, TypeScript, Tailwind CSS, Dexie/IndexedDB, WebCrypto, Vitest, PWA/Service Worker
Live: lumen-pi-one.vercel.app
Code: github.com/deepakpk-dev/lumen

A bilingual DE/EN restaurant reservation platform with secure admin access, transactional email, database-backed booking workflows, and overbooking protection.

Tech: Next.js, TypeScript, Supabase, PostgreSQL, Row Level Security, Resend, Jest, Playwright, Vercel
Live: project-jilebi.vercel.app
Code: github.com/deepakpk-dev/project-jilebi

• Performance marketing across Google Ads, Meta Ads, Amazon Ads, paid social, search, display, video, and remarketing
• Managed approximately ₹10 lakh/month in paid media budget in a previous Head of Marketing & Growth role
• Full-funnel strategy spanning acquisition, landing pages, CRO, analytics, retargeting, and customer journey optimization
• Experience across e-commerce/DTC, agency, B2B, startup, and sales-led environments
• Built GA4 and Looker Studio reporting and used performance data to guide budget and growth decisions
• Former Head of Performance Marketing and Head of Marketing & Growth

I’m developing deeper capability in the areas where modern growth teams increasingly overlap with technology:

• AI-assisted performance marketing analysis
• Marketing reporting and workflow automation
• Growth experimentation and measurement
• First-party analytics and conversion tracking
• AI-supported creative and campaign ideation
• Rapid landing-page and product prototyping

My goal is not to replace marketing judgment with automation, but to use technology to make analysis faster, experimentation better, and growth decisions more evidence-driven.

Marketing: Paid Acquisition · Growth Strategy · Google Ads · Meta Ads · E-commerce · CRO · GTM · Analytics · A/B Testing · Funnel Optimization
Technical: TypeScript · Next.js · React · PostgreSQL · APIs · Product Prototyping · Testing · GitHub
Current direction: Performance/Growth Marketing + practical AI/automation

Based in Germany and actively looking for opportunities where I can combine my core performance marketing experience with my newer technical and AI-enabled growth capabilities.