Bellabeat case study using Python
This case study is a capstone project for the Google Data Analytics Course on Coursera. This case study follows the 5 phases:
- Ask
- Prepare
- Process
- Analyse
- Act
Bellabeat is a high-tech manufacturer of health-focused products for women. Bellabeat is a successful small company, but they have the potential to become a larger player in the global smart device market. Bellabeat's products are Bellabeat app, Leaf, Time, Spring, Bellabeat membership. In this analysis we will focus on the bellabeat app. The Bellabeat app provides users with health data related to their activity, sleep, stress, menstrual cycle, and mindfulness habits. This data can help users better understand their current habits and make healthy decisions. The Bellabeat app connects to their line of smart wellness products.
The Business task is to focus on one of Bellabeat’s products and analyze smart device data to gain insight into how consumers are using their smart devices. The insights we discover will then help guide marketing strategy for the company. We also have to present our analysis along with your high-level recommendations to the Bellabeat executive team.
You can download the ipynb from here or Click the link to view the case study in kaggle. Bellabeat case study using Python