SEO friendly URL

URL formatting and structure can make a big difference for search engine optimisation.

Here is an example of an SEO-friendly URL:

http://store.example.com/topics/subtopic/descriptive-product-name#top

• It is easy to read and understand.
• It is SEO optimized with breadcrumb style keywords. Search engines look for keywords in URLs; this is a known ranking factor. This layout, going from general to specific, is ideal for enterprise SEO.
• The URL includes its own anchor text. If this address were pasted into a blog or other web page as a link, that link would possess well-optimized anchor text.

Dynamic URLs suffer from a number of disadvantages. Often, they look like the following example:

http://www.example.com/index.php?product_name=1234&sort=price&print=1

• It is longer and more difficult to read because it contains both parameter names plus values.
• Pairing parameter names with values adds extra words. This may dilute the SEO value derived from keywords within the URLs.
• This type of address may contain information better transmitted outside of the URL. A user ID, session ID, sort code, print code and many other possible parameters could create duplicate content, security issues, or other problems.

Search For Underscores, _

• Underscores, while legal, are problematic for SEO. Search engines see underscores as connectors. To separate words, use dashes, -.

See the following links to learn more:

• https://support.google.com/webmasters/answer/76329?hl=en
• https://moz.com/blog/seo-cheat-sheet-anatomy-of-a-url