Audience Engagement

##Average monthly visitors Estimated unique visitors - the estimated number of unique individuals that visited the site over the past 30 days.

Unique visitors is a basic and long-standing web-analytics metric used to measure general traffic to a site, giving a reliable impression of a site's audience size. Unique visitors can be used in market share analysis, and to determine sales leads.

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##Daily pageviews per visitor Estimated daily unique pageviews per visitor on the site.

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##Average time on site Daily time spent on a site. Estimated daily time spent on the site per visitor to the site.

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##Search visits The percentage of traffic, both free and paid, that come to a site from a search engine over the past 3 months, updated daily.

##Bounce rate Bounce rate (%) - the percentage of visits to a site that consist of a single pageview.

To read more see here.