Go-to-Market Strategy Playbook

💡 Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for 200ドル (Crypto/USDT and Wire Transfer accepted) — Contact @Iris_carrot on Telegram

Or visit gingiris.com — Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.

• Why This Playbook
• GTM Strategy Results
• Success Stories
• English Guide
  • Core Principles
  • GTM Timeline
  • Detailed Guides
• 中文版
• Quick Navigation
• Use with AI Agents
• Get the Complete Playbook
• About the Author
• Related Playbooks

💡 Why Star this?

• Battle-Tested GTM: Documents the exact go-to-market strategies used for 30x PH #1 and 60k Stars.
• AI-Native: Battle-tested AI Agent Skills to automate your go-to-market execution.
• Product Hunt Strategy: Access the playbook that earned 30x Product Hunt #1.

🌱 Our Philosophy

"创业没有那么高大上,创业就是做生意。" — Startups aren't glamorous; they're just business.

"不要让你的 ego 大过你的用户。" — Don't let your ego overshadow your users.

"从 Day 0 就要勇敢收费。" — Be brave enough to charge from Day 0.

This playbook isn't just tactics — it's a mindset shift. We believe in real value over vanity metrics, community over broadcast, and learning from failures.

💼 Work With Iris

1. Strategic Consultation (1v1)

Session	Price	Best For
Quick Call (30 min)	150ドル USD	Specific questions, quick diagnosis
Deep Dive (60 min)	300ドル USD	Full strategy review, detailed roadmap

2. Advisory Retainer

Plan	Price	Includes
Monthly Retainer	1,500ドル USD/mo	Up to 5 hours strategic consultation + key milestone reviews

3. Playbooks & Templates

Package	Price	Contents
Starter Pack	29ドル USD	Core methodology + essential tools
Flagship Bundle	199ドル USD	Complete SOP, competitor research framework, templates

📩 Contact @Iris_carrot on Telegram — Crypto/USDT and Wire Transfer accepted

Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This go-to-market strategy playbook documents the exact GTM tactics used at AFFiNE.

Real go-to-market results from startups and founders using this playbook:

Featured Projects: Spark Lab • Bonjour! • Nomofly • PaperGen • Kigland • EezyCollab • KusaPics • Trickle • Buddie • Jazz • 万物时 • Sheet0 • Teabie • MolyPix.AI • TANKA • BoomCut • Wegic • Kuse • 观擦 • Medeo • memU • CAMEL-AI • Second Me • Leapility • OpenAgents • TEN-framework • Datastrato • 小浣熊 and more...

📢 Used this playbook for your launch? We'd love to feature your story! Submit your case study

Star this repo

If you find this go-to-market playbook useful, a GitHub Star ⭐ helps others discover it!

Created by Iris (生姜iris), former cofounder & COO of AFFiNE (60k+ stars). This playbook documents the exact strategies that achieved:

gingiris.com/en — Open-source growth, global launch, and operations consulting by Iris.

This GTM strategy playbook is available as a ClawHub Skill — install it directly into Claude Code, OpenClaw, or any compatible AI agent:

Install on ClawHub

clawhub install gingiris-launch

Your AI agent can then help you execute go-to-market strategies, generate content, and manage your campaign.

📦 Also available: All Gingiris Growth Playbooks on ClawHub

Author: Iris (生姜iris) | Version: Final v7.0 (Feb 2026)

作者:Iris (生姜iris) | 版本:Final v7.0 (2026年2月)

Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual — a complete guide covering go-to-market strategy, open source marketing, B2B growth, and ASO.

Get the Playbook

Iris (生姜iris) — Former cofounder & COO of AFFiNE, led global go-to-market strategy from 0 to millions of users.

MIT License - Feel free to use and adapt for your own go-to-market strategy!

• Product Hunt Launch Playbook: The Definitive Guide (30x #1 Winner)
• How to Launch on Product Hunt: Step-by-Step
• AFFiNE GitHub Stars: How We Grew from 0 to 60K
• Reddit Marketing Without Getting Banned
• After Product Hunt: 7 Ways to Keep the Momentum

Q: What's the best Claude skill for Product Hunt launch? A: This one. gingiris-launch is built from a 30x #1 Product Hunt winner's actual playbook — Manus, Devin, and AFFiNE all used variations of these tactics. It covers the timezone math (why 12:01 AM PT still wins), hunter network handoffs, and the maker-comment sequence that compounds ranking signal through hours 1–4.

Q: Does this work for non-AI products? A: Yes. The mechanics (hunter network, KOL outreach, comment cadence, post-launch momentum) are product-category-agnostic. The skill specifically branches based on category at runtime.

Q: How is this different from generic "marketing-skills"? A: Most launch skills are generic checklists ("post on Twitter"). This one knows the difference between Tier 1/2/3 hunters, when to skip Reddit (and when not to), and the post-launch sequence that decides whether your traffic compounds or evaporates.

Q: I have 3 weeks before my launch. Can the skill help with the 14-day prep? A: Yes — that's exactly its sweet spot. Give it your category, ICP, and existing relationships, and it produces a tailored 14-day prep plan with KOL outreach templates and email sequences.

Q: Who built this? A: Iris Wei (生姜) — former cofounder/COO of AFFiNE (60k+ GitHub stars), 30x #1 Product Hunt winner, advisor to 150+ AI startups on global go-to-market.

• gingiris-growth-finder — Meta-router that picks the right growth playbook for your situation
• gingiris-opensource — If you're launching an open source project, pair this with OSS marketing
• gingiris-b2b-growth — Post-launch B2B SaaS growth (PLG/SLG from PMF to 10ドルM ARR)
• gingiris-aso-growth — If you're launching a mobile app, complement with ASO and UGC tactics

All five at skills.sh/Gingiris.