genericization
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English
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Pronunciation
[edit ]Noun
[edit ]genericization (countable and uncountable , plural genericizations )
- (uncountable , countable ) The process of becoming generic; an instance of it.
- Near-synonyms: genericized trademark (an instance produced by the process); see also Thesaurus:generalization
- (uncountable , law ) With respect to a trademark, the act or process of becoming so widely identified as a reference for a type of product as to cease representing a particular brand or manufacturer of that type of product.
- Synonyms: genericide , trademark erosion
- 2024 September 19, Scott Cacciola, "Tupperware (the Brand) May Fail. Tupperware (the Word) Will Survive.", in The New York Times [1] :
- Successful companies have strategies to protect their trademarks and fend off the creep of genericization, Mr. Taylor said.
- (countable ) An instance of this act or process; a generic name thus created.
- Hypernym: generic name