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Zazzle

From Wikipedia, the free encyclopedia
Marketplace In The U.S
Zazzle Inc.
Company typePrivate
IndustryInternet, online retailing
Founded2005; 20 years ago (2005)
FoundersRobert Beaver
Bobby Beaver
Jeff Beaver

Headquarters,
United States
Area served
Worldwide
Key people
Robert Beaver (CEO)
Websitezazzle.com
Zazzle
Type of site
E-commerce
Available inEnglish, French, German, Spanish, Japanese, Brazilian Portuguese, Portuguese, Swedish, Korean, Canadian French, Dutch
OwnerZazzle Inc.
URLzazzle.com
Launched2005
Written inC#/ASP.NET
[1]

Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies. Zazzle has partnered with many brands to amass a collection of digital images from companies like Disney, Warner Brothers and NCAA sports teams.[2] [3] Zazzle claims to have over 300 million unique products listed on the site. It now one of the most popular platforms for customizing[4] apparel in the USA.

History

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Zazzle was launched from their garage by Robert, Bobby, and Jeffrey Beaver, and went live in 2005.[5] The company received an initial investment of US$16 million in July 2005 from Google investors John Doerr and Ram Shriram,[3] and an additional investment of US$30 million in October 2007.[6]

The site was recognized by TechCrunch as 2007's "best business model" in its first annual Crunchies awards,[7] and has been noted by industry experts, such as B. Joseph Pine, for its easy-to-use technology.[8] It is based in Redwood City, California.

Zazzle.com offers digital printing, and embroidered decoration on their retail apparel items, as well as other personalization techniques and items.

In 2022, Zazzle engaged Citigroup Inc. and Barclays Plc to facilitate preparations for a potential initial public offering (IPO) this year.[9]

Custom postage stamp printing

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Starting in 2005, Zazzle offered custom postage stamp printing in a partnership with the United States Post Office (USPS).[10] However, on May 15, 2018, Zazzle stopped the custom stamp printing due to new regulations by the USPS.[11]

Controversy

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Pi trademark incident

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In May 2014, Zazzle removed thousands of products containing the Greek letter pi (π) from being offered for sale on its website.[12] This was done in response to a cease-and-desist letter sent on behalf of Brooklyn-based artist Paul Ingrisano, who holds the trademark (U.S. Reg. No. 4473631) for the symbol 'π.' (pi followed by a period).[13] Zazzle's content management team initially defended its ban on Zazzle's user forums, despite complaints from Zazzle sellers that Ingrisano's specific trademark did not appear to apply to their designs.[14] Following the backlash from users, however, Zazzle reversed course on May 30 and began restoring products featuring the letter pi that had been initially removed.[12]

Font lawsuit

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In August 2022, graphic designer Nicky Laatz sued Zazzle, saying that the company had secretly purchased a one-user license for her trademarked and copyright-protected fonts and then made them available to all of its hundreds of thousands of designers and tens of millions of users, resulting in hundreds of millions of dollars of profits for Zazzle from products that incorporated her fonts.[15] [16] [17] The lawsuit claims that Zazzle had recommended her font as their second most popular font, and that five of Zazzle's twelve most-popular business cards, as well as several of its most-popular wedding invitations used her fonts.[15] [18] [19]

Zazzle responded by stating that Zazzle had asked to purchase a server license from Laatz, but that Laatz never responded.[17] Zazzle responded in court by asking for the lawsuit to be dismissed based on the fact that fonts cannot be copyrighted in the US.[17] Software to create fonts can be copyrighted, and Laatz said that she hand-coded designs in the font-creation software, but Zazzle's lawyers contend that she deceived the copyright office about this and created the font with a font program.[17] [18]

References

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  1. ^ "zazzle.com Traffic Statistics". Alexa. Archived from the original on 20 December 2016. Retrieved 15 December 2016.
  2. ^ "About Us". zazzle.ca.
  3. ^ a b Olsen, Stefanie (2005年07月18日). "Google investors find new project". ZDNet. Retrieved 2008年09月13日.
  4. ^ "Top 10 Popular Platforms for Customizing Apparel and Accessories". Styled. Retrieved 2024年01月26日.
  5. ^ Dishman, Lydia (2013年10月18日). "How Two Companies Partnered To Turn Design-On-Demand Into High Growth Retail". Forbes. Retrieved 2016年12月25日.
  6. ^ Michael, Arrington (2007年07月27日). "Zazzle rumor: big hedge fund investment". TechCrunch . Retrieved 2021年10月07日.
  7. ^ "2007 Crunchies: The Winners". TechCrunch. 2008年01月19日. Retrieved 2019年09月12日.
  8. ^ Antonucci, Mike (2008年02月08日). "Customize your Valentine's Day gifts". The Mercury News . Retrieved 2019年09月12日.
  9. ^ "Ecommerce Firm Zazzle Is Said to Tap Citi, Barclays for IPO". Bloomberg.com. 2022年02月18日. Retrieved 2024年09月04日.
  10. ^ "Zazzle It". Forbes. Retrieved 2023年06月13日.
  11. ^ "What Happened to Zazzle Custom Postage?". WeddingStamps.US. Retrieved 2023年06月13日.
  12. ^ a b Poulsen, Kevin (2014年05月31日). "This Guy Trademarked the Symbol for Pi and Took Away Our Geeky T-Shirts". Wired. ISSN 1059-1028. Archived from the original on 2014年05月31日. Retrieved 2024年03月21日.
  13. ^ Wicksell, Dustin (2014年06月07日). "Man Trademarks Pi, Internet Furious". The Inquisitr. Archived from the original on 2014年06月09日. Retrieved 2024年03月21日.
  14. ^ O'Neil, Lauren (2014年06月02日). "Artist trademarks 'Pi' symbol, enrages the web". CBCNews. Archived from the original on 2014年06月03日. Retrieved 2024年03月21日.
  15. ^ a b Baron, Ethan (2022年08月25日). "Redwood City e-commerce firm run by family of Stanford grads accused of making fortune off stolen fonts - Trickery made Zazzle hundreds of millions of dollars, lawsuit claims". San Jose Mercury News .
  16. ^ "Zazzle Sued for Hundreds of Millions of Dollars for Stealing Intellectual Property, Says Bartko Law Firm". August 25, 2022.
  17. ^ a b c d Murphy, Heather Tal (2023年01月24日). "Into the Sparkly Heart of Zazzle's Font War". Slate. ISSN 1091-2339 . Retrieved 2024年09月04日. In filings pushing to dismiss the suit, Zazzle blasted back that a font cannot be protected by copyright in the United States. Multiple lawyers verified this. ... "The output of an A.I. is not copyrightable," said Mr. Ochoa, unless human creativity is combined with AI. Similarly here, you can protect font software by copyright, he said, but only if more than a minimal amount of human creativity, such as coding, played a role in producing it.
  18. ^ a b "Laatz v. Zazzle, Inc., 22-cv-04844-BLF | Casetext Search + Citator". casetext.com. Retrieved 2024年08月12日.
  19. ^ "Zazzle Avoids Summary Judgment on Some Printing-Font Suit Claims". bloomberglaw.com. 2024年01月10日.

See Also

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[edit ]
Wikimedia Commons has media related to Images from Zazzle .
Self-publishing
companies
Self-publishing
e-book platforms
E-book digital
distribution

platforms
Active
Discontinued
Vanity publishers
(authors pay to
have their
books published)
Print on
demand
books
Self-printing
products and
custom
merchandise
Related topics

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