WVBB

WVBB (97.7 FM) is a commercial radio station licensed to Elliston-Lafayette, Virginia, United States, and serving the Roanoke metropolitan area. Owned by Mel Wheeler, Inc., the station airs an urban adult contemporary format simulcast with WVBE-FM in Lynchburg, with studios on Electric Road in Roanoke.^[2]

WVBB's transmitter is sited off Mountain Park Drive in Salem, Virginia, on Fort Lewis Mountain.

The station signed on the air in 1983. Its original call sign was WRON-FM.

All Access reported on September 20, 2007 that Todd P. Robinson, Inc.'s WKCJ would be swapped to Radio Greenbrier, Inc. for WRON-FM (now on 103.1). The swap took place on August 1, 2008. WKCJ applied to move its city of license south to Elliston-Lafayette, and put its tower on Fort Lewis Mountain, about 10 miles east of Roanoke.

The swap ensured that when Todd P. Robinson, Inc. moved the 97.7 frequency, WRON-FM 103.1 would continue to serve Greenbrier County, West Virginia.

On Wednesday, July 13, 2011, Roanoke, Virginia–based Mel Wheeler, Inc. agreed to purchase the station for 675,000ドル. A new application was filed to move the signal to Elliston-Lafayette, on Fort Lewis Mountain, broadcasting 260 watts, but from a height of 1542 feet.

On December 2, 2011, Mel Wheeler, Inc. took ownership and control of WKCJ and began simulcasting the Urban Adult Contemporary format also on WVBE-FM 100.1 in Lynchburg, Virginia. On December 9, 2011, the call sign on 97.7 was changed to WVBB. The station has been an almost fulltime simulcast of WVBE since then. It breaks off to serve as the Roanoke-area network affiliate for Virginia Cavaliers football and men's basketball.

• The Vibe Online
• Facility details for Facility ID 54597 (WVBB) in the FCC Licensing and Management System
• WVBB in Nielsen Audio's FM station database